How to Hire GOATs
Dara KoenigPublished on: 05/15/2026
Learn Jennifer Sanford’s proven hiring framework for building high-performing automotive teams through intentional interviewing, culture, and leadership strategy.
Women In Automotive Blog
Dara Koenig
Danelle Delgado on Automotive Leadership
Dara KoenigPublished on: 04/28/2026
Danelle Delgado shares bold leadership insights on mindset, performance, and growth for women in automotive at the 2026 WIA Conference.
Automotive Marketing Leadership
Dara KoenigPublished on: 04/23/2026
Shannon Neilson shares how clarity, systems, and people-first leadership improve dealership performance and customer experience in automotive.
Automotive Leadership and Culture
Dara KoenigPublished on: 03/26/2026
Jennifer Ellestad shares how people-first leadership, training, and culture transformation drive success in automotive service and fixed operations.
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