Women in Automotive Convention is returning to sunny the Omni Rancho Las Palmas Resort in Palm Springs, CA December 15th – 16th, 2019. The focus of the 2019 conference will be on educating and empowering women and men in the automotive community on thought leadership and trends that impact employment and sales growth.

The Women in Automotive conference educational content fulfills a gap in the automotive community. The goal is to move the automotive industry forward as it relates to the most influential segment of the market: women.

“More than 300 professionals from across the country attended the inaugural Women in Automotive Conference in 2015, and over 400 attended each in our 2016, 2017,  2018 & 2019 events. We expect our numbers to grow at an exponential rate in our upcoming Winter event.”
– Christy Roman, WIA Founder

Quick Links:

Registration

Have 10 or more registrations to purchase? Contact us for Special Group Pricing info@womeninautomotive.com

Session Agenda

Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 1 - December 14, 2019

Welcome Cocktail Party
6:00p   2h   Cocktail Party
Cocktail Party AUTOMOBILITY LA Monday 11/26 4:00pm - 7:00pm Networking Reception Monday 11/26 7:00pm- 9:00pm - Kick Off Party - Technology Pavilion - Los Angeles Convention Center
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 2 - December 15, 2019

Pre-Conference Networking
10:00a   1h   Thought Leader Roundtable Networking Session
Pre-Conference Networking
11:00a   1h   #IAmRemarkable Interactive Session
Sponsored by Google
Lissette Gole | Automotive Retail
Registration
12:00p   1h   Registration
Welcome
1:00p   15m   Welcome Day 1
Eliana Raggio | Digital Air Strike
Charlie Vogelheim | Vogelheim Ventures
Keynote
1:15p   20m   TBA
Keynote
1:35p   20m   Preparing your teams for the future of retailing
The key to a successful omni-channel experience is in your people strategy.
Candice Crane | Crane Automotive Resources
Keynote
1:55p   20m   Need a Mentor? Swipe left, swipe right!
#mentoringworks #notyouraveragematchingmaking
Nancy Wolk | eMentorConnect
Break
2:15p   5m   Break
Award
2:20p   20m   Northwood University Women in Automotive Scholarship
Keynote
2:40p   20m   TBD
Keynote
3:00p   20m   Work life balance: How to excel in your career while making it home for bedtime.
TBD
Jill Ball | ACV Auctions
Jennifer Linder | ACV Auctions
Award
3:20p   10m   Colors on Parade Scholarship
Keynote
3:30p   20m   Growth
TBD
Keynote
3:50p   20m   Ensuring Dealership Growth & Stability in a Down Market
In my session, I will show you how to strategically allocate resources and build a solid foundation for your dealership so it can quickly adapt and remain profitable in times of economic uncertainty.
Michael Trasatti | Dealerbuilt
Award
4:50p   10m   2019 Lorraine Schultz Spirit of Leadership Award
Keynote
5:00p   20m   The Power of Accountability and Book Signing
Personal and Professional Accountability has the power to transform individuals and leadership teams. Accountability is a transformational catalyst that drives a solution focused roadmap for success.
Closing
5:20p   10m   Closing Announcements
Eliana Raggio | Digital Air Strike
Charlie Vogelheim | Vogelheim Ventures
Entertainment 5th Fairway Area Cocktails
5:30p   2h   Cocktail Reception 5th Fairway Hosted by WIA / Hot Air Balloon hosted by ACV Auctions
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 3 - December 16, 2019

Yoga
7:00a   1h   Sunrise Restorative Yoga and Meditation
Restorative Yoga and Meditation with Linda Webb, Founder of Amani Mind with Assistant Brenda Niedermiaer
Breakfast
8:00a   45m   Breakfast
Welcome
8:45a   15m   Welcome Day 2
Eliana Raggio | Digital Air Strike
Charlie Vogelheim | Vogelheim Ventures
Keynote
9:00a   30m   Fireside Chat: Creating your Tribe
This will talk about my personal journey of the last 10+ years. From a failed business partnership, to re-imagining myself and career, to learning to ask for help, to gaining a formal and many informal mentors, to getting back on top with a thriving career. From being nearly homeless to having a thriving career and the women, and some men, who have given me their hand and their time.
Jill Trotta | GM Industry & RepairPal
Tammy Tecklenburg | Tecklenburg Advisors
Keynote
9:30a   20m   From Transactions Economics to Customer Economics: What Retail Automotive Can Learn from Amazon to Drive Growth
TBD
Courtney White | Dealerware
Workshop
10:00a   45m  
Dealership Strategies & Tactics
Don’t just Digitize, Humanize the Automotive Retail Experience
Join Carol Marshall in uncovering how to humanize the digital retailing process. Learn actionable ways to inject the human touch throughout the customer journey and transform the customer experience.
Carol Marshall | ActivEngage, Inc.
Trends for Women: Selling, Marketing, Employment
Digital Dopamine: The essential ingredients to create marketing that women will crave.
See what creative companies are doing to win influencers. Learn how to deliver a unique experience. See what's trending with innovative companies and how they're successfully wooing female consumers.
April Rain | Fox Dealer
Personal Development
Imposter Syndrome
TBD
Laura Black | The Academy
Leadership
How to Use Technology to Make Your Employees Happier (and Retain Them).
Don’t let competitors hire away your best people. Learn how to use technology to your advantage to encourage loyalty, retain employees, and make them feel more productive and happier in the process.
Erica Hansen | Conversica
Workshop
10:50a   45m  
Dealership Strategies & Tactics
A Cardi B guide to dominating digital at your dealership
A guide to key merchandising strategies you can implement on your website.
Maria Espinoza | Dealer eProcess
Joel Matteson | Dealer eProcess
Trends for Women: Selling, Marketing, Employment
Culture is Key: Inspiring a women friendly culture in your workplace.
TBD
Kerri Wise | TrueCar
Elwira Wilczynska | Women’s Buying Network
Andrea Schulz | DGDG Team and Culture
Personal Development
How Personality Types Affect Change
If you are implementing a new program, application or strategy, learning how to tailor your message specific to your audience now may keep you from banging your head against the wall later.
Gabrielle Young | Mighty Distributing Systems of America
Leadership
Mentoring Mastermind
In this educational session you will learn how to implement a mentorship program at your dealership that’s inclusive of women and encourages professional development in order to elevate your culture.
Giorgia Favaretto-Illig | automotiveMastermind
Workshop
11:40a   45m  
Dealership Strategies & Tactics
Creating a Better Dealership Experience for ALL- from Dealers Who’ve Done It
Learn about new tools, technologies, and processes that lessen the waiting time and improve the financing process for all car buyers, not just those with great credit.
Erica Sietsma | Digital Airstrike
Trends for Women: Selling, Marketing, Employment
Recruiting in the New Age
TBD
Paige Masteller | ACV Auctions
Personal Development
Breaking Out of the Box
All of our lives we have been put into a box by others. Learn how changing the conversation allows you to take control of your future and break out of the box.
Dara Moore | Changing Your Conversation
Leadership
Women in Dealership Roles and Differing Expectations
Women in Automotive Fixed Operations-are we held to the same standards & expectations as our male counterparts? Can we impact misconceptions or unfair practices - A group discussion
Kathryn Kittel | CDK Global
Lunch
12:25p   1h  
Networking
1:25p   40m  
Dealer Panel
2:10p   40m   Dealer Panel: Women Leading Women
Encouraging women to mentor other women. Eve covers why mentoring is so important to professional development of other women.
Eve Knudtsen | Knudtsen Chevrolet
Julie Kimes | ODaniel Automotive Group
Cherie Watters | O’Gara Coach Companies
Sandra Marchetti | Georgetown Kia
Keynote / Fireside
3:20p   20m   Women in Automotive Board Fireside Chat & Honorable Awards Mention
TBD
Subi Ghosh | Stream Companies
Kerri Wise | TrueCar
Kathy Gilbert | CDK Global, Inc
Keynote
3:40p   20m   Empower your Employees and Increase Retention through Employee-Ownership and Diversity
Tired of turnover? Empower your employees to think like owners! NCM Associates’ President & CEO, Paul Faletti, Jr., will teach guests to increase retention through employee-ownership and diversity.
Paul Faletti, Jr. | NCM Associates
Award
4:00p   10m   NCM Scholarship Award
Keynote
4:10p   20m   Building a Lasting Brand
Branding is vital in today’s new marketplace. Learn how to conduct a brand audit, define meaningful PODs, and release the power of a strong brand position onto all your marketing and sales efforts.
Kathy Cunningham | Advanced Marketing Strategies
Keynote
4:30p   20m   Power of Intention
From the resume and LinkedIn profile that lands you the interview to navigating the workplace as a 20-something, learn how to get your career on track and keep it moving upwards.
Renee Matthews | Ask Dr. Renee

Thank You to Our Event Sponsors!

WIA would like to thank the 2019 WIA Summer Conference Sponsors for their support and contributions!

Click on a Sponsor Logo to view more information.

Want to become a sponsor?

Keynote Sponsors

Executive Sponsors

Event Sponsors

Affiliate Sponsors

Booth / Media Sponsors

Featured Events

Cocktails and Hot Air Balloon Rides - Sponsored by ACV Auctions

Attendees can enjoy tethered hot air balloon rides and evening balloon glow alongside an outdoor 6:00 PM cocktail reception, on the 5th Fairway at the Omni Rancho Las Palmas Resort and Spa Sunday December 15th. This event will also include live music by Dakota!
Learn More About ACV Auctions

Exclusive Early Riser Restorative Yoga and Meditation Session

Attendees can enjoy an early Restorative Yoga and Meditation Session with Yoga Instructor Linda Webb on Monday, December 16th before breakfast!
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Women In Automotive Franchise Scholarship

The Colors on Parade Women in Automotive Scholarship was created in order to support women in becoming leaders, entrepreneurs and business owners within the automotive industry.

WIA Inspiration & Innovation Award

We are seeking women within the automotive industry who have implemented a new idea or initiative in the past year within their organization that brought about positive change.

Venue Information

Omni Rancho Las Palmas Resort & Spa

WIA returns to Palm Springs! Join us for our December 2019 Conference at the beautiful OMNI RANCHO LAS PALMAS RESORT & SPA. Below is the link to book your room at the resort if you wish to stay on property during the conference. Act fast as the Women In Automotive room block will sell out fast and close after November 13th, 2019!