Bobbie Herron

  • WIA Board Member and CEO & Founder
  • The Bees Knees Automotive Agency

Bobbie Herron is the CEO & Founder of The Bees Knees Agency; a premier automotive operations training and consulting agency specializing in CRM, high performance culture, leadership, lead conversion, process improvement and digital marketing. Bobbie has served in leadership roles across the Auto Industry for the last 22 years and is also a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive, and Driving Sales. She is a guest lecturer at Northwood University and a Board Member of Women In Automotive. Bobbie is a named winner of the 2015 Automotive News “40 Under 40” award.


  • Interactive Networking / Re-Fueling

    Networking Session Hosts: Scotty Reiss, WIA Board Member, Founder, A Girls Guide To Cars and Bobbie Herron, WIA Board Member and CEO/Founder, The Bees Knees Auto Agency

  • Panel: Sparking Change in the Retail Selling & Service Environment

    Panel Sponsored by General Motors Women’s Retail Network Moderated by Elgie Bright

  • Sparking Innovation and Inspiration Today

    We’ve discussed many important, timely topics in this series. We’ve listened, we’ve challenged, we’ve networked, we’ve even been inspired to be a part of the change. Where do we go from here? As individuals and members of a larger automotive industry, how do we challenge ourselves to continue these conversations and truly influence change? Join […]