The Stealth Bomber Trap
Dara KoenigPublished on: 05/28/2026
Katie Naughton shares why hard work alone doesn’t lead to advancement and how women in automotive can build visibility, confidence, and leadership presence.
Women In Automotive Blog
Dara Koenig
Curiosity as Currency
Dara KoenigPublished on: 05/26/2026
Discover how Colleen Lieberstein is helping women in automotive use curiosity, conversation, and confidence to build stronger careers and leadership presence.
How to Hire GOATs
Dara KoenigPublished on: 05/15/2026
Learn Jennifer Sanford’s proven hiring framework for building high-performing automotive teams through intentional interviewing, culture, and leadership strategy.
From WIA to the Dealership
Dara KoenigPublished on: 10/23/2025
Discover how WIA transforms dealership teams. See how women in automotive bring lessons, confidence, and leadership tools back to their dealerships.
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