Keiser University Flagship Campus Scholarship

Keiser University Flagship Campus sponsored Women in Automotive Scholarship Places Keiser University Student One-Step Closer to Career Goals

Keiser University Flagship campus student Mercedes Rangel Barbosa has embarked on an educational journey which now plays a vital role in her objective to one day own her own automotive dealership.

The Chicago, Illinois native first learned about the Keiser University curriculum and scholarship opportunity while speaking with professor Martha Rader at a Women in Automotive Conference.

“After speaking with Dr. Rader, I began to realize that the Keiser University Automotive Dealership Management program and $20,000 Women in Automotive Scholarship would provide additional knowledge, along with experience targeted toward my specific industry, further supporting my goal of becoming a dealership partner,” said Rangel-Barbosa who’d decided to embrace the automotive industry career path after entering as a sales representative and advancing to become an Operating Partner thanks to a colleague who’d recognized her work ethic and capabilities. “Regardless of the line of work you are in, you have to constantly improve to maximize your greatest potential and make the biggest impact. It’s like an engine. Every once in a while you may need a tune-up, or a belt, hose or tire change. After meeting with Professor Brian Bastin, learning about his background, and receiving an overview of the curriculum, I believe Keiser University can boost my dealership performance to a completely different level, in turn providing the highest level of excellence while developing growth and profitability,” she said.

“It is often quoted that women influence up to 85% of all new car purchases, yet the percentage of women sales consultants in dealerships is only 7%. Even more disturbing, the 2017 NADA workforce study reports the annual turnover rate for women sales consultants is over 90%. It is our objective to improve this situation. Through our partnership with Women in Automotive, we are able to provide aspiring women automotive leaders with the skills necessary to be successful in the exciting and lucrative automotive industry,” said Bastin.

The Keiser University Bachelor of Arts degree in Business Administration Automotive Dealership Management curriculum examines various environmental factors influencing the automotive industry such as technological progress, consumer expectations, government regulation, and personal mobility. Students are exposed to the unique challenges facing today’s automotive and vehicle retail distribution systems and graduates are equipped with the knowledge, skills, and techniques to thrive in the new environment.


Keiser University Flagship Campus Automotive Dealership Management / Women in Automotive Scholarship
Valued at $20,000

Scholarship Requirements

  • Up to 2 female students will be selected per year
  • Scholarship will be awarded based on selection criteria of the selection committee.
  • Students must enroll full time at the Flagship Campus in the Automotive Dealership Management Program or any undergraduate program offered on campus.
  • Student must meet admission requirements of Keiser University.
  • No cash value
  • Program start date Fall of 2019.

Program Mission

The Mission of the Automotive Dealership Management Program is to provide a quality overall education experience, which provides students with the skills necessary for a successful career in today’s complex and changing automotive and vehicle retail distribution systems.

Program Description

Keiser University’s Bachelor of Arts in Business Administration: Automotive Dealership Management program prepares students with the skills needed to become future industry leaders. The curriculum examines various environmental factors influencing the automotive industry such as technological progress, consumer expectations, government regulation, and personal mobility. Students will be exposed to the unique challenges facing today’s automotive and vehicle retail distribution systems and graduates will be equipped with the knowledge, skills, and techniques to thrive in this new environment.

Program Objectives

The overall objective of the program is to provide the student with the highest level of educational value in order to provide the tools necessary for success in today’s automotive dealership and vehicle retailing environment. Upon completion of this program, students are able to:

  • Comprehend and apply current concepts of automotive dealership and vehicle retail management organizations.
  • Comprehend, discuss, and apply regulatory and ethical practices.
  • Enhance research, communication and presentation skills using professional literature.
  • Demonstrate the integration of knowledge and professional skills.

KU Automotive Dealership Management/Women in Automotive Scholarship
Application Process and Selection Criteria</h3 >

The following is the process to apply and of selecting the scholarship recipient for the above scholarship:

  • The applicant should direct a request and essay for consideration to either Mr. Brian Bastin at bbastin@keiseruniversity.edu, or Dr. Martha Rader at mrader@keiseruniversity.edu
  • The applicant must meet the admission requirements of Keiser University.
  • The applicant must attend the Flagship Campus as a full-time student.
  • The intent is to provide the applicant $5000 per year ($20,000 over four years).
  • The applicant must submit educational transcripts, either from high school or college, prior to being accepted to the university.
  • The applicant must submit a written essay of approximately 500 words describing his/her accomplishments to date, career aspirations, and what makes him/her a good candidate for this scholarship.
  • All applicants will be reviewed by the selection committee made up of Automotive Dealership Management faculty to determine eligibility and merit for this scholarship.
  • The recipient may attend Keiser starting in the Fall of 2019.
  • The deadline for submitting applications is July 26, 2019.