In an industry where women make up only 27% of the workforce but influence nearly 85% of the car-buying decisions, your voice matters more than ever. The transition from being guided to being
A quarter into 2025, it’s the perfect time for women in automotive to reassess their professional journey and make strategic adjustments to ensure career success for the remainder of the year and beyond.
How to Reassess and Strengthen Your Mentoring Relationships
Felicia Barr
Service Director at Bertera Auto Group
In an industry where women are redefining what’s possible every day, mentorship isn’t just about career advancement—it’s about transformation. Today’s conversation with Felicia Barr,
You’ve conquered challenging quotas, mastered consultative selling, and built a reputation for excellence in automotive sales. Every deal closed is proof of your resilience and skill in an industry that’s traditionally been a boys’ club. But here’s