Women In Automotive Blog

AI Is Not the Future of Automotive

AI Is Not the Future of Automotive

Published on: 03/23/2026

Artificial intelligence is transforming automotive retail. Beth Mach explores how AI is evolving from a tool into a co-driver for dealerships and why women leaders will help guide responsible AI adoption.

Built on Relationships

Built on Relationships

Published on: 03/19/2026

Crystal Massie shares lessons from 28 years in automotive leadership, revealing why developing people, mentorship, and resilience define lasting success.

People First, Systems Strong

People First, Systems Strong

Published on: 03/12/2026

Natasha Broxton built Milwaukee’s only indoor auto recycling operation through people-first leadership, smart systems, and resourceful entrepreneurship.

Why the Best Sales Leaders Aren’t Always the Best Salespeople

Why the Best Sales Leaders Aren’t Always the Best Salespeople

Published on: 03/05/2026

Discover how Rheanna Drynan rose to sales manager and why leadership in automotive requires more than being the top salesperson.

Why Automotive Sales Is A Relationship Business

Why Automotive Sales Is A Relationship Business

Published on: 02/26/2026

Courtney Paschal shares how relationship-drives sales, leadership, and faith shaped her unexpected career in automotive retail.

Stillness

Stillness

Published on: 02/24/2026

Discover why stillness is a leadership advantage in automotive. Learn how intentional pauses improve clarity, strategy, and team performance.

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