The Growing Impact of Women in Automotive
In recent years, women have been making waves in automotive, including fixed operations. Traditionally, like many non-office positions, these roles in service and parts departments were male-dominated, but today, more women are stepping in and creating real change. What’s fueling this shift, and how are women overcoming barriers in this space? Let’s explore what’s behind this growth, the challenges women have faced, and their impact on the automotive industry.
Why More Women Are Choosing Careers in Automotive Fixed Operations
For years, fixed operations (aka Fixed-Ops) —handling everything from service management to parts and customer support—were rarely viewed as career paths for women. But now, we’re seeing a major shift for a few key reasons.
Shifting Perspectives and Breaking Assumptions
Have you ever felt like automotive roles weren’t designed with you in mind? That’s changing, and women like you are leading the way. Outdated ideas about who “should” work in automotive are finally fading. Dealerships and service providers are recognizing that women bring valuable skills and ideas to fixed operations, from making customer experiences smoother to managing teams with care and precision. Seeing women succeed in these roles is encouraging the industry to rethink what’s possible.
Growing Recruitment and Mentorship Programs
Organizations like Women in Automotive (WIA) are proactively helping companies recruit women into these roles (have you seen our job board recently?) and connecting them with valuable mentorship. More women now have access to experienced mentors who offer guidance, insights, and encouragement. These connections provide not only practical advice but also a much-needed support system in the industry.
The Appeal of Varied and Impactful Roles
Fixed operations offer a rewarding mix of problem-solving, technical know-how, and customer engagement. For women who love the automotive industry but may not be drawn to front-line sales, this is a powerful career path. Here, you can lead service departments, manage parts, and work directly with customers—all while playing a critical role in a dealership’s success.
Overcoming Challenges in a Male-Dominated Field
Entering a traditionally male-dominated industry can feel challenging, but women are finding ways to not only have a position in automotive but thrive in Fixed-Ops. Here’s how:
Building Credibility by Showing Your Skills
Respect often starts with demonstrating what you know. Gaining certifications in areas like service management, vehicle diagnostics, or parts operations is a great way to build your skills and prove your dedication. These achievements not only strengthen your abilities but show others that you’re serious about your role.
Finding Support Networks
Navigating Fixed-Ops can feel isolating, but professional networks are helping to change that. Communities like Women in Automotive provide essential resources, like workshops, networking events, and mentoring. In these spaces, women share experiences, seek advice, and connect with others who understand the unique challenges of the industry.
Embracing Resilience and Adaptability
The automotive industry is fast-paced and often demanding. Women often face doubts or skepticism, but they push through by delivering consistent results and staying adaptable. Being resilient, keeping up with technology, and always prioritizing the customer are strategies that help women succeed here.
Steps to Help You Succeed in Fixed Operations
Whether you’re just starting out or looking to grow in fixed operations, here are some ways to move forward:
Seek Out Specialized Training
From understanding ADAS (Advanced Driver Assistance Systems) to mastering supply chain logistics, specialized training is essential in fixed operations. Certifications in areas like Parts and Service Management or Customer Relationship Management are highly valued and can give you an edge. Consider enrolling in programs through organizations like the National Institute for Automotive Service Excellence (ASE) to stay current with industry standards.
Find a Mentor
Mentorship can be transformative, especially when entering a new field. Look for mentors with experience in service or parts management who can offer guidance. Many professionals in fixed operations are happy to share knowledge with those eager to learn. Reaching out to experienced women at networking events or through platforms like LinkedIn can be a good start.
Women in Automotive offers access to mentors and peers who can help with everything from technical skills to workplace strategies.
Build Your Soft Skills
Fixed operations isn’t just about technical expertise—it’s also about building strong relationships with customers and managing teams effectively. Developing skills in communication, conflict resolution, and leadership can help you excel and grow as a leader. Strong interpersonal skills can also help you stand out in interactions with customers and team members.
Consider taking workshops or courses focused on customer service and conflict resolution. These skills make daily interactions easier and help you lead and motivate others.
Stay Current with Industry Trends
The automotive industry is changing rapidly, especially with electric vehicles and automated services. Staying on top of these trends is important for your growth. You’re already committed to this field, so show it by staying ahead of the curve on new trends. Read industry publications, attend conferences, and engage in conversations about automotive innovations. Keeping up with new technologies demonstrates your drive and builds credibility, whether you’re just starting out or looking to advance.
Joining automotive forums or subscribing to industry journals can be a great way to keep up-to-date on relevant news and trends.
Ways Women Are Improving Customer Experiences
As more women enter and lead in Fixed-Ops they are bringing real, positive change to the industry:
ImprovingCustomer Experiences
Women often bring empathy and understanding to customer interactions, which creates better experiences for clients. This approach not only builds loyalty but also drives referrals -an invaluable asset for every service department.
Case in Point: Studies have shown that dealerships with balanced gender representation in fixed operations have higher CSI ratings. Women’s empathy and communication skills play a huge role in creating loyal customers.
Bringing New Solutions to the table
Different perspectives can create smarter, more efficient ways to handle issues in fixed operations. Women often bring creative ideas that improve workflow, inventory management, and the overall efficiency of the team.
Inspiring Future Generations
Perhaps the most transformative impact women are having is through visibility. By leading in fixed operations, they’re inspiring the next generation to follow in their footsteps. Their success stories are encouraging other women to envision themselves in similar roles, showing that these careers are full of opportunities.
Final Thoughts: The Future Is Bright For Women in Automotive Fixed Operations
The rise of women in automotive fixed operations is more than a trend; it’s a step toward a more diverse, inclusive, and innovative industry. Women are bringing skills, insights, and leadership qualities that enhance the entire field.
So, are you ready to start or grow your career in automotive fixed operations? With organizations like Women in Automotive here to support you, you’ll find opportunities to learn, grow, and make a real impact. Explore our resources, connect with mentors, and join a community dedicated to your success.
Ready to elevate your automotive career? Explore our resources at Women in Automotive and join a community that’s here to support your journey. The future of automotive fixed operations is bright—let’s break those barriers together.