How To Stay Relevant In Automotive
As the automotive industry evolves, so too must the skills of those who work within it. Gone are the days when the industry revolved solely around traditional sales roles or mechanical expertise. Today’s automotive landscape is shaped by rapid advancements in technology, including electric vehicles (EVs), artificial intelligence (AI), and connected car innovations. For women in automotive, this presents a unique opportunity: by staying ahead of the curve and continuously upskilling, you can not only remain relevant but also become a leader in shaping the future of this dynamic industry.
But where should you start? Whether you’re already established in your automotive career or just starting out, this guide will walk you through how to identify growth areas, develop essential skills, and ensure your professional journey thrives in the face of industry changes.
Embrace the Changing Landscape of Automotive Technology
The automotive world is in the midst of a technological revolution. Electric vehicles (EVs), autonomous driving, and AI-powered diagnostics are no longer just buzzwords—they’re integral parts of the industry. If you’re passionate about staying ahead, embracing these advancements is key.
For example, are you familiar with the latest in electric vehicle technology? EV adoption is growing rapidly, and understanding how these vehicles function, from battery management to software integration, could set you apart in a tech-driven future. Similarly, autonomous vehicle technology is opening doors to roles in software engineering, data analysis, and AI development—roles where women remain underrepresented but are urgently needed.
Action Step: Consider enrolling in specialized courses on EV technology or AI in automotive. Online platforms like Coursera or Udemy offer beginner to advanced courses in these areas. Many automotive companies also offer in-house training on emerging technologies—don’t hesitate to inquire about these opportunities at your workplace.
Move Beyond Traditional Sales: Explore Tech-Driven Roles
While sales positions have long been a staple in automotive careers, the industry’s future requires diverse expertise. Roles in software development, digital marketing, product management, and cybersecurity are becoming critical as cars become more connected and data-driven.
Women entering or advancing in the automotive industry should consider shifting focus from traditional sales or service roles to these high-demand tech careers. Digital marketing in particular is an exciting area of growth, where understanding consumer behavior and leveraging data insights are crucial. Product management, too, offers a blend of creativity and technology, where you can shape the future of automotive innovation.
Action Step: Begin exploring tech-based roles within your current company or reach out to your network for mentorship in these areas. If you’re interested in product management or digital marketing, familiarize yourself with tools like Google Analytics or automotive-specific CRM systems. Building a portfolio of projects or certifications in these tools can showcase your readiness for new roles.
Sharpen Your Soft Skills to Navigate the Future
While technical expertise is essential, don’t underestimate the value of soft skills—especially leadership, communication, and adaptability. In an ever-changing industry, the ability to lead diverse teams, manage projects, and communicate complex ideas clearly is highly sought after.
Soft skills are especially important for women aspiring to leadership positions. The automotive industry still struggles with gender equity in the C-suite, but this is gradually changing. Upskilling in leadership can position you to break into executive roles, empowering you to mentor other women and create an inclusive work environment.
Action Step: Look for leadership development programs, either through your employer or external platforms like the Women in Automotive leadership courses. Practice these skills in real-world settings by volunteering to lead projects or mentor junior team members.
Invest in Lifelong Learning: Stay Curious, Stay Current
Continuous learning is your key to success in the automotive industry. The pace of change means that skills learned today could be outdated tomorrow. Whether it’s through formal education, certification programs, or informal learning such as webinars and podcasts, staying informed about trends and developments is critical.
Have you explored courses on emerging fields like blockchain for supply chain management or cybersecurity in connected vehicles? Staying curious and investing in your learning will keep you adaptable, ready to tackle the next wave of innovation. Plus, it shows employers that you’re proactive and committed to growth.
Action Step: Set aside time each month to engage in professional development. Whether it’s attending industry conferences like CES or participating in webinars on automotive innovations, keep expanding your knowledge. Create a personal learning plan that includes goals for new skills and certifications you want to achieve over the next year.
Network with Industry Leaders and Mentors
One of the most effective ways to upskill is by learning from those who’ve already carved a path. Networking with women who have successfully navigated the challenges of a male-dominated industry can provide invaluable insights. Whether you’re aiming for a leadership role or want to transition into a tech-driven position, mentors and peers can offer guidance, support, and encouragement.
Joining professional communities, such as Women in Automotive, allows you to connect with like-minded women who are also striving for growth. Sharing experiences and learning from each other’s journeys can open doors to new opportunities you may not have considered before.
Action Step: Attend industry networking events, both in-person and online. Reach out to women whose career paths inspire you and ask if they would be open to an informational interview or mentorship relationship. Consider joining WIA’s networking programs, which provide access to leaders in the field who can offer practical advice.
Overcome Imposter Syndrome: You Belong Here
Let’s face it: many women in male-dominated industries face imposter syndrome, the feeling that they don’t belong or aren’t qualified. Upskilling can help build confidence, but it’s equally important to recognize your accomplishments and celebrate them. You are capable, and your skills are needed to shape the future of automotive.
One woman who serves as an inspiration in this regard is Mary Barra, CEO of General Motors. She didn’t begin her career in the C-suite but worked her way up through relentless commitment to learning and leadership. Her story serves as a powerful reminder that you can achieve anything with persistence and the right mindset.
Action Step: Combat imposter syndrome by keeping a journal of your achievements and strengths. When self-doubt creeps in, revisit this list to remind yourself of how far you’ve come. Surround yourself with a network of supportive colleagues and mentors who can uplift you during challenging times.
Take Charge of Your Automotive Career
The future of the automotive industry is bright—and it needs women like you to lead the way. By continuously upskilling, exploring new opportunities, and building both technical and leadership skills, you’ll not only stay relevant but thrive in this rapidly changing field.
Ready to elevate your automotive career? Explore the resources at Women in Automotive, and join a community that’s here to support your journey toward success. Whether you’re looking to upskill or step into a leadership role, we have the tools to help you achieve your goals.
