Who We Are
Women in Automotive was founded by six industry female leaders in partnership with JKR Advertising out of Orlando. The group is particularly interested in empowering and developing women in the auto industry. The philosophy is that this benefits both the women and the dealerships and will help facilitate the training and hiring of more females in dealerships.
Currently, the percentage of female employees remains stagnant at just 17% of all employees (according to NADA 2014 data). A major recruiter mentioned that they have received over 1,000,000 resumes, of which 40%+ were from women – but only 1 out of 4 is actually hired by dealers. Whether that’s a function of the job requirements or dealer preference, Women In Auto is committed to bringing the two sides together. On the dealer side, by training and educating them on how to create a balanced position for women, and for women – by providing them a network and opportunities for skill set development.
Assisting the Automotive Community in recruiting, retaining, and developing female employees and leaders.
What We Offer
Carefully crafted agenda to educate and inspire women in all areas of the automotive industry
Informational and empowering breakout sessions to educate and share
The opportunity to learn about other women’s journeys in the automotive industry.
Booths highlighting educational opportunities and women’s networks within Automotive
Cocktail and networking receptions and meals in the exhibit hall
WIA Board Members
An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which turned them into a classified advertising powerhouse – and now generates hundreds of millions of dollars. She is also the founder of Women in Automotive, which provides events and training designed to empower women in the industry and help dealers hire and retain women as employees. Past roles include ad agency owner and business development; sales and management for newspaper and cable advertising; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; Regional Sales Manager for Who’s Calling, and consulting for television stations to help them develop online revenue streams. She sold the automotive division of Now Marketplace, Inc. in 2014 to form a new company with JKR Advertising called Now Digital, Inc. The digital agency continues to be a one-stop shop for dealers and local businesses wanting to maximize the Internet as an effective form of advertising.
Subi Ghosh spent her first 6 years in Automotive working her way up from Internet Sales Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect match as Senior Director of Dealer Strategy at Stream Companies and Founding Board Member of Women In Automotive. Subi has become a respected speaker at the major Automotive Events including NADA, Digital Dealer, Driving Sales, and more.
Subi keeps actively involved in the automotive community as a conference speaker and blogger on many automotive forums to be an advocate for dealers, share her knowledge, grow within her profession, and improve the way the industry sells and markets cars.
She is driven is to be a small part in helping to move this industry forward one person at a time and prides herself in being approachable to anyone who has a marketing or dealership sales management question, needs overall guidance, or simply the need to vent.
You can follow her on twitter @subi101
With nearly 30 years of industry experience, Joni is recognized as one of the most trusted and relied-upon experts in the automotive business. As the President and Founder of Owner Connect, her team has revolutionized the role and impact Business Development Centers now play among dealerships throughout North America and Europe. In addition to her years as the face of Owner Connect, Joni has gained a wonderful reputation for her corporate speaking experience and workshop series. Focusing on delivering results and improving efficiency, Joni has built an organization and strategy to ensure every client realizes its full potential.
Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.
In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.
Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.
Kathy has been in the automotive industry for over 20 years in various roles of increased significance at CDK Global, Inc. For the last 3 years as Director of Sales and Business Development, she has national responsibility for the minority dealer business, representing over 1,600 customers across the US, generating over $90M in revenues. Kathy is also responsible for building customer advocates and growing CDK’s brand and market share within the women retail business segment, representing over 1,000 customers across the US, generating over $57M in revenues. CDK Global is the only DMS provider with a program focused solely on our minority and women dealers. This position has given Kathy a very unique view of diversity in our industry and in our company.
For the past 20 years, Kathy has been passionate about growing representation of minority and women dealers in the automotive industry. She has grown the minority dealer business from $60M to $90M over the last 5 years. In addition to her relationships with dealers, she has developed strong relationships with automotive manufacturers and dealer associations. She strives to strengthen CDK’s relationship with minority and women dealers and key segment influencers by being an advocate and liaison for the minority and women dealers.
Kathy was recently awarded the 2016 National Association of Minority Automobile Dealers (NAMAD) Woman of the Year Award which recognizes the woman whose heroism, longevity and advancement in the automotive industry serves as a shining example of the contributions women make at the highest levels of business leadership.
Kathy is currently a Founding Board member of the Women in Automotive organization, focused on accelerating the role of women in the automotive industry. She has been associated with WAAI for nearly 10 years. As an early member, she started a WAAI Chapter in Chicago, which she grew to over 100 members before accepting a position that relocated her to the Northeast. During her Presidency, she conducted the 1st Women’s Day Awards Program at the 2008 Chicago Auto Show honoring women in automotive.
With a passion for shaping ideas and marketplaces, Scotty co-founded SheBuysCars to change how women discuss and buy cars. This led her to be elected the first woman president of the International Motor Press Association. Prior, she wrote for the New York Times, Town & Country and Entrepreneur, co-authored “Stew Leonard, My Story” and produced the Luxury Summit conferences for American Express.
Celeste D. Briggs
Celeste D. Briggs has been at the forefront of increasing the female presence in the GM dealer network by increasing the number of women as dealers and key managers. Established in 2011, WRN remains the only program of its type in the industry. WRN is dedicated to “Changing the Face of Automotive” Retail and increasing purchase consideration and market share among female consumers.
Don’t let the twinkle in her eye, her non-stop energy or her infectious laugh fool you! Katy Wolda is an accomplished and respected professional with more than 20 years of experience in the Automotive industry.
With sixteen years of experience at AutoNation, the country’s largest automotive retailer, Ms. Wolda currently serves as Director of Training and Development. She is responsible for developing world-class training for thousands of Services, Parts & Collision personnel across a national network of more than 365 franchises. It’s a position Katy is well suited for after honing her skills at Cars.com where she served as Dealer Training Manager. Honored by Cars.com with the Most Valuable Player Award, Katy was instrumental in training a growing sales force about the automotive landscape, digital marketing strategies and dealership best practices. In fact, there’s barely a state in the US that Katy hasn’t visited as a dealership trainer. She’s shared her knowledge and skills with more than 10,000 associates across 45 states, bringing her energetic message to everyone she meets.
Currently recognized as a leader in training and development Katy holds a Bachelors and Master’s Degrees in Special Education from the University of Nebraska. With her strong educational background, her expertise in people development, her keen understanding of the automotive industry, her energy, compassion and drive, she is proud to serve on the Board of Women in Automotive.
With over 25 years of proven success, Lisa is a dedicated pioneer in the field of automotive sales and brand strategy. She has been a trailblazer to revolutionize the automotive industry and has received many awards and recognitions along the way.
Copeland sold her award-winning dealership in 2016 to share her knowledge and expertise as a leading female consumer advocate, brand strategist and Keynote Speaker.
Lisa founded Cars Her Way in 2014. Lisa and her team through technology help dealers and OEMs authentically market to in-market female shoppers as well as help their clients create female-centric strategies and platforms.
She is also the co-author of Crushing Mediocrity: 10 Ways to Rise Above the Status Quo. Her new book “The Art of The Big Sell is set to release in December 2018
Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.
Nicole Ashe leads the Talent Organization for Cox Automotive, which includes the Global Learning, Organizational Development, Performance Management, Diversity & Inclusion and Culture teams. Her organization supports over 33,000 team members.
Most recently, Nicole served as Sr. Director of Cox Automotive Global Learning, and led learning for Inventory Solutions, Retail Solutions, Client Success and People Strategies. In 2016 Nicole and her team successfully implemented the Client Experience program, Heads Up, which prepared our auction team members to provide stellar service to our clients. This program resulted in our client engagement scores up by 3 points, which positively impacted revenue.
Before joining the Cox family of companies, Nicole held various executive leadership positions with Fortune 500 companies including Delta Dental Insurance Company, Cbeyond, Wachovia Bank & Bank of America.
Nicole is an award-winning Talent Management leader with more than 23 years of professional experience. Under her direction, teams have won the coveted Association for Talent Development’s (ATD) BEST Award and Training Magazine’s Top 125 award—both sought after, industry specific distinctions.
Kerri Wise is VP, Dealer Training and Industry at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers maximize their success on TrueCar. Kerri’s automotive career spans nearly 20 years, previously working at Edmunds.com and J.D. Power and Associates in various roles across sales, marketing, training, analytics and consulting.
Why a Women’s Conference?
The industry focuses quite about on certain niche segments. There are conferences for any major theme in automotive digital, leadership, finance, marketing, sales, etc. These events serve as great platforms for discussion, debate, networking and most importantly innovation. People who attend these events are pushed and challenged and filled with the information of the changes and progress in those fields. They find themselves growing every year. So, the real question is… why not a women’s conference?
Women are an under-served population in this industry when it comes to those needs and having those platforms. There is significant growth in the number of women working in automotive and attending conferences and seminars. With women only making up 2.8% of all dealerships and only holding 7% of the managerial, sales, and service advisor positions, the Women in Automotive Group feels passionately about providing a place for women to come together to share and learn.
We want to provide an experience that discusses challenges, changes, opportunities for education, personal branding, and career paths. A first of its kind conference serving women that make up all aspects of the industry, Women in Automotive is a stepping stone to the greater growth of women in this space in leadership roles.
Why should automotive dealers send their employees?
- Scientific data is proving the effect women have on sales, sales management, and service advisor roles.
- The value of this conference is OFF THE CHARTS! We have kept costs low with the purpose of making it possible for women to attend. The speakers, topics, breakout sessions, and educational opportunities far exceed the cost of sending their employees.
- Developing the employees they find potential in can help motivate and drive the momentum of their departments.
- Reason 4 : Retention statistic?
- Reason 5: A page of stats?
What makes WIA unique as a conference?
Outside the obvious reason, this conference was designed carefully by passionate women discussing the most important topics for this specific population. Speakers did not apply and speaking roles were not purchased. The agenda consists of important topics for women, how to overcome challenges, and invited guests to speak on chosen topics. This conference is 100% designed to help further the discussions between women, address challenges, continue to educate, and move our industry forward!