Women in Automotive Convention is returning to sunny the Omni Rancho Las Palmas Resort in Palm Springs, CA December 15th – 16th, 2019. The focus of the 2019 conference will be on educating and empowering women and men in the automotive community on thought leadership and trends that impact employment and sales growth.

The Women in Automotive conference educational content fulfills a gap in the automotive community. The goal is to move the automotive industry forward as it relates to the most influential segment of the market: women.

“More than 300 professionals from across the country attended the inaugural Women in Automotive Conference in 2015, and over 400 attended each in our 2016, 2017,  2018 & 2019 events. We expect our numbers to grow at an exponential rate in our upcoming Winter event.”
– Christy Roman, WIA Founder

Quick Links:

Registration

Have 10 or more registrations to purchase? Contact us for Special Group Pricing info@womeninautomotive.com

Session Agenda

Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 1 - December 15, 2019

Registration Opens
9:00a   4h   Registration
Pre-Conference Networking
10:00a   1h   Thought Leader Roundtable Networking Session
Join us for a lively networking, discussion Q & A session with our round-table Thought Leaders and Host Tony Dupaquier Director, The Academy and our seven thought leaders on these topics: Leadership, Social Media Strategies, Mentoring, Dealership Marketing, Podcasting, How to find, reach & measure net new auto shoppers and Emotional Intelligence.
Tony Dupaquier | The Academy
Jill Trotta | RepairPal
Robin Wilson | SCP AGENCY
Nancy Wolk | eMentorConnect
Julie Kimes | ODaniel Automotive Group
Kathy Cunningham | Advanced Marketing Strategies
Patrica Pidgeon | Spectrum Reach
Pre-Conference Networking
11:00a   1h   #IAmRemarkable Interactive Session
Sponsored by Google - A Google-based initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond.
Welcome
1:00p   15m   Welcome Day 1
Eliana Raggio | Digital Air Strike
Keynote
1:15p   20m   Finding Athena: Current Female Leadership and Developing our Female Leaders of the Future
Finding Athena: The qualities we possess as women make us uniquely capable of leadership yet the environment has taught us to hold back and play it safe. This is a session about tapping into your inner power and lifting not only yourself but those around you.
Keynote
1:35p   20m   Preparing Your Teams for the Future of Retailing
The key to a successful omni-channel experience is in your people strategy.
Candice Crane | Crane Automotive Resources
Keynote
1:55p   20m   Need a Mentor? Swipe left, swipe right!
#mentoringworks #notyouraveragematchingmaking
Nancy Wolk | eMentorConnect
Award
2:20p   5m   Northwood University Women in Automotive Scholarship
Keynote
2:25p   20m   Millennial Opportunity Seekers – Next Generation Leaders
You hear about millennial employees - Lack of Drive, Zero Loyalty, and No Direction -- Well. I get the tremendous opportunity to interact with the next generation of Automotive Leaders every day. This conversation captures my observations of the future of the automotive industry at Northwood University:
Elgie Bright | Northwood University
Keynote
2:45p   20m   Work Life Balance: How to Excel in Your Career While Making it Home for Bedtime
Join ACV Auctions VP of Human Resources, Jill Ball and Central New York Region Territory Manager Jennifer Linder for a discussion about how they combat the challenges associated with breaking the glass ceiling in the automotive industry while maintaining healthy relationships at home with their families. After this fireside chat, we hope you take away a renewed confidence in what it means to be great and tips to implement work-life balance in your own day.
Jill Ball | ACV Auctions
Jennifer Linder | ACV Auctions
Christy Roman | NOW Digital
Award
3:05p   10m   Colors on Parade Scholarship
Keynote
3:15p   20m   Career Growth
In this presentation, Brooke Skinner Ricketts, CMO of Cars.com, reflects on the creative, exciting, challenging, and really hard fun ride that has been and continues to be her career. She discusses the intersection of career growth and personal growth and shares the top lessons she has learned from mentors and friends along the way that have fueled her growth.
Keynote
3:35p   20m   Ensuring Dealership Growth & Stability in a Down Market
In my session, I will show you how to strategically allocate resources and build a solid foundation for your dealership so it can quickly adapt and remain profitable in times of economic uncertainty.
Michael Trasatti | Dealerbuilt
Award
4:35p   10m   2019 Lorraine Schultz Spirit of Leadership Award
Keynote
4:45p   20m   The Power of Accountability and “Chasing Bentley’s” Book Signing
Personal and Professional Accountability has the power to transform individuals and leadership teams. Accountability is a transformational catalyst that drives a solution focused roadmap for success. Join her at he close of the Sunday 12/15 sessions to "Meet the Author" for a book signing of Mellissa Burrow's new book "Chasing Bentley's" .
Closing
5:05p   10m   Closing Announcements
Eliana Raggio | Digital Air Strike
Entertainment 5th Fairway Area Cocktails
5:15p   2h   Cocktail Reception 5th Fairway Hosted by WIA – Hot Air Balloon hosted by ACV Auctions – Entertainment by Dakota Music
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 2 - December 16, 2019

Yoga
7:00a   1h   Sunrise Gentle Yoga and Meditation
Gentle Yoga and Meditation 7am Desert Suites 1-2
Linda Webb | Amani Mind
Brenda Niedermaier | Mills Motors, Canada
Breakfast
8:00a   45m   Breakfast
Welcome
8:45a   15m   Welcome Day 2
Eliana Raggio | Digital Air Strike
Keynote
9:00a   30m   Creating Your Tribe Keynote and Fireside Chat
This will talk about my personal journey of the last 10+ years. From a failed business partnership, to re-imagining myself and career, to learning to ask for help, to gaining a formal and many informal mentors, to getting back on top with a thriving career. From being nearly homeless to having a thriving career and the women, and some men, who have given me their hand and their time.
Jill Trotta | RepairPal
Tammy Tecklenburg | Women in AutoCare
Keynote
9:30a   20m   From Transactions Economics to Customer Economics: What Retail Automotive Can Learn from Amazon to Drive Growth
Retail Automotive is quickly evolving and we must recognize some of our challenges in order to optimize our future success. Volume growth is flat and there is a continued pressure on new sale net margins. As dealers look to maintain or increase profits, they need to look beyond sales and into operations. There are very real profits and opportunities – both more important than sales – in fixed ops that is enabled by digitalization, automation, and a customer-centric approach. In this presentation, attendees will learn how to increase CSI by ~30points, while realizing hundreds of thousands in profit opportunity, beyond traditional sales.
Courtney White | Dealerware
Workshop
10:00a   45m  
Dealership Strategies & Tactics
Don’t Just Digitize, Humanize the Automotive Retail Experience
Join Eric Schlesinger in uncovering how to humanize the digital retailing process. Learn actionable ways to inject the human touch throughout the customer journey and transform the customer experience.
Eric Schlesinger | ActivEngage
Trends for Women: Selling, Marketing, Employment
Digital Dopamine: The Essential Ingredients to Create Marketing that Women will Crave.
See what creative companies are doing to win influencers. Learn how to deliver a unique experience. See what's trending with innovative companies and how they're successfully wooing female consumers.
April Rain | Fox Dealer
Personal Development
Imposter Syndrome
No one believes, but everyone thinks that everyone believes" - We all have an inner voice that tells us we are not enough. However, we all feel this voice is unique to our individual subconscious. By recognizing that we share this insecurity in one shape or another empowers us to live up to our fullest potential.
Laura Black | The Academy
Leadership
How to Use Technology to Make Your Employees Happier (and Retain Them).
Don’t let competitors hire away your best people. Learn how to use technology to your advantage to encourage loyalty, retain employees, and make them feel more productive and happier in the process.
Erica Hansen | Conversica
Workshop
10:50a   45m  
Dealership Strategies & Tactics
A Cardi B guide to dominating digital at your dealership
A guide to key merchandising strategies you can implement on your website.
Maria Espinoza | Dealer eProcess
Joel Matteson | Dealer eProcess
Trends for Women: Selling, Marketing, Employment
Culture is Key: Inspiring a Women Friendly Culture in Your Workplace.
This panel will draw on the experience of exceptional leaders at Del Grande Dealer Group who inspired and executed a women friendly culture at their dealership that sets them apart in the industry.
Kerri Wise | TrueCar
Laurie Johnson | Del Grande Dealer Group
Elwira Wilczynska | Del Grande Dealer Group
Andrea Schulz | Del Grande Dealer Group
Joanne Burgherr | Del Grande Dealer Group
Personal Development
How Personality Types Affect Change
If you are implementing a new program, application or strategy, learning how to tailor your message specific to your audience now may keep you from banging your head against the wall later.
Gabrielle Young | Mighty Distributing Systems of America
Leadership
Mentoring Mastermind
In this educational session you will learn how to implement a mentorship program at your dealership that’s inclusive of women and encourages professional development in order to elevate your culture.
Giorgia Favaretto-Illig | automotiveMastermind
Workshop
11:40a   45m  
Dealership Strategies & Tactics
Creating a Better Dealership Experience for ALL- from Dealers Who’ve Done It
Learn about new tools, technologies, and processes that lessen the waiting time and improve the financing process for all car buyers, not just those with great credit.
Erica Sietsma | Digital Airstrike
Trends for Women: Selling, Marketing, Employment
Recruiting in the New Age – How to Recruit and Hire More Women in a Male-Dominated Field.
Join two of ACV Auctions recruiters, Paige Marsteller and Gina Maisano for an interactive breakout session. They’ll be showing how to develop an inclusive workplace, while keeping a positive culture intact. In this 50 minute session, you’ll be leaving with more knowledge and hands-on tools to start or continue attracting more women in a male-dominated industry.
Paige Masteller | ACV Auctions
Gina Maisano | ACV Auctions
Personal Development
Breaking Out of the Box
All of our lives we have been put into a box by others. Learn how changing the conversation allows you to take control of your future and break out of the box.
Dara Moore | Changing Your Conversation
Leadership
Dealership Culture: Uncovering, Evolving, Resolving Bias
Women in Fixed Operations position, Service Advisor, Service Manager or Parts Manager-are we held to the same expectations as our male counterparts. What are the differences? Are they fair? Can we meet or exceed those expectations? What can we do collectively to mitigate those different expectations? What can I do individually to work through those expectations?
Kathryn Kittel | CDK Global
Lunch
12:25p   1h  
Networking
1:25p   40m   Speed Networking
Eliana Raggio | Digital Air Strike
Robin Wilson | SCP AGENCY
Dealer Panel
2:10p   40m   Dealer Panel: Women Leading Women
Encouraging women to mentor other women. Eve covers why mentoring is so important to professional development of other women.
Eve Knudtsen | Knudtsen Chevrolet
Julie Kimes | ODaniel Automotive Group
Cherie Watters | O’Gara Coach Companies
Sandra Marchetti | Georgetown Kia, CarNation Canada
Deanna Reynolds | Team Mazda El Cajon
Award
2:50p   10m   Keiser University Scholarship
Keynote
3:00p   20m   Cross-channel Optimization
Cross channel focus in all aspects of media planning and media execution is the key to your digital marketing success.
Keynote / Fireside
3:20p   20m   Women in Automotive Board Fireside Chat & Honorable Awards Mention
Meet three of our Women in Automotive board members, get some updates about the Women in Automotive, learn more about what's happening in their careers and what is driving their success.
Scotty Reiss | A Girls Guide To Cars
Kerri Wise | TrueCar
Kathy Gilbert | CDK Global, Inc
Keynote
3:40p   20m   Empower your Employees and Increase Retention through Employee-Ownership and Diversity
Tired of turnover? Empower your employees to think like owners! NCM Associates’ President & CEO, Paul Faletti, Jr., will teach guests to increase retention through employee-ownership and diversity.
Paul Faletti, Jr. | NCM Associates
Award
4:00p   10m   NCM Scholarship Award
Skye Nguyen | NCM Associates, Inc.
Keynote
4:10p   20m   Building a Lasting Brand
Branding is vital in today’s new marketplace. Learn how to conduct a brand audit, define meaningful PODs, and release the power of a strong brand position onto all your marketing and sales efforts.
Kathy Cunningham | Advanced Marketing Strategies
Keynote
4:30p   20m   Power of Intention
From the resume and LinkedIn profile that lands you the interview to navigating the workplace as a 20-something, learn how to get your career on track and keep it moving upwards.
Dr. Renee Matthews | Ask Dr. Renee
Closing Remarks
4:50p   10m   Closing Announcements
Eliana Raggio | Digital Air Strike

Sessions Have Ended For Today.

Thank You to Our Event Sponsors!

WIA would like to thank the 2019 WIA Summer Conference Sponsors for their support and contributions!

Click on a Sponsor Logo to view more information.

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Featured Events

Cocktails and Hot Air Balloon Rides - Sponsored by ACV Auctions

Attendees can enjoy tethered hot air balloon rides and evening balloon glow alongside an outdoor 6:00 PM cocktail reception, on the 5th Fairway at the Omni Rancho Las Palmas Resort and Spa Sunday December 15th. This event will also include live music by Dakota!
Learn More About ACV Auctions

Exclusive Early Riser Restorative Yoga and Meditation Session

Attendees can enjoy an early Restorative Yoga and Meditation Session with Yoga Instructor Linda Webb on Monday, December 16th before breakfast!
View Map

Women In Automotive Franchise Scholarship

The Colors on Parade Women in Automotive Scholarship was created in order to support women in becoming leaders, entrepreneurs and business owners within the automotive industry.

WIA Inspiration & Innovation Award

We are seeking women within the automotive industry who have implemented a new idea or initiative in the past year within their organization that brought about positive change.

Venue Information

Omni Rancho Las Palmas Resort & Spa

WIA returns to Palm Springs! Join us for our December 2019 Conference at the beautiful OMNI RANCHO LAS PALMAS RESORT & SPA. Below is the link to book your room at the resort if you wish to stay on property during the conference. Act fast as the Women In Automotive room block will sell out fast and close after November 13th, 2019!