Headquarter Automotive


Judy has worked as an innovative and resourceful manager in the automotive industry spanning thirty years. She began her career part time as a receptionist and cashier while attending high school and college. She went on to work in all of the different dealership accounting positions, moving from one to another with a thirst for knowledge.
After twelve years with two Chevrolet dealers, Judy found her true calling with Headquarter Toyota. She started as the Office Manager in 1997 and was promoted to Controller in 2001. Judy was promoted again in 2005 to Assistant General Manager due to her involvement in both the financial and operational sides of the Headquarter Group, as well as being an integral part of the long-term planning team. As the Group’s CFO, her position has expanded; the overall health and growth of the organization is now her key focus.

In 2010, Judy played a critical role in the opening of Headquarter Honda, a new point in Clermont, FL awarded to the Group. She helped with not only the application process, but also oversaw the construction of the building as well. In May 2013 Judy took the lead on the acquisition of our Hyundai dealership. Immediately following the Hyundai acquisition, the quest for a Mazda franchise in Clermont, FL began. Along with the Group’s executive team, Judy planned and jointly developed the interest of Mazda and the group was awarded the Mazda franchise in Mid-2014. Judy is currently taking lead on the land acquisition, and liaison for the group on the planning, construction, and legal sides of the project.

Judy is responsible for the group’s overall profitability, including her direct involvement with the CEO, executives, general managers, department managers, and most importantly their development and retention of leadership for the group. Her days stay fairly full with project planning and implementation, manufacturer relations, vendor relations and negotiations, finance negotiation and relations with lending sources, while she oversees the financial side of the group.

Judy is celebrating her 19th year with the Headquarter Group. She is married to Gregory Serra and they have a 17 year old son, Justin. Outside of the dealerships, she enjoys spending time with her family, being involved with dog rescues, cooking, deep sea fishing, and volunteering and advising at a local middle school as a Miami-Dade business partner.