Erikka Tiffani Wells

  • Sales and Training Manager
  • VW of Marion

With nothing more than a GED, Erikka Tiffani Wells went from changing diapers at a daycare, to changing oil at a repair shop. A chance repair on her car,  would be the spark that would soon ignite her fire.


Her automotive career began in 2005, working as a service writer for a small NAPA Auto Care center in Smyrna, GA. In 2006 she obtained her dealers license and began selling used cars for cash as a small independent dealer under the name U-Save Auto Sales. The business struggled, so Wells shut it down and went to go work for a buy here pay here to gain more retail experience.


Erikka would go on to first sell cars and later manage a single point BDC of over 15 employees that cultivated leads for three Buy Here Pay Here rooftops. She led training and business development at the dealership and was responsible their online and training marketing strategies. Shortly after the market crashed in 2008, Erikka left retail and worked as a show producer for Adam Goldfein, creating inspiring and educational material for the consumer car buying advice radio and TV show, AutoScoop.


In 2011, she returned to auto retail and began working for Audi Marietta, developing the first pilot BDC for Audi of America. From New car manager to finance manager her tenacity and drive on her quest to be a GM. Over the course of her journey, she has been recognized as one of the Peak Performance Achievers for Audi of America (2016) winning a trip to Budapest, awarded the Flo Kennedy Award by Real Women Atlanta Magazine (2019). And was recently named one of Automotive News’ 40 Under 40 for 2021.


In many of these positions, Erikka was the only one, and as a double minority it became clear just how lonely it was at the top. Understanding the complexities of unintentional bias, and discrimination in the automotive industry, Erikka became passionate about changing the way women are viewed and treated in the automotive space.


She is a co-founder and Vice President of Women of Color Automotive Network, – a nonprofit established in 2020 and dedicated to providing resources and community needed to help minority women succeed in Automotive. Erikka enjoys using her story and life experiences to inspire others.