Roberts Auto Group

Chief Operating Officer


Who’s your Danny?
Danny Benites first began in the Automobile Industry in 1985 after attending Texas Tech University where he studied Public Relations and Advertising. He is currently the Chief Operating Officer of The Roberts Auto Group. Danny ​has written for major publications such as Automotive News and Auto Success Magazine, and has been a keynote speaker at conferences from coast to coast . ​His automotive career has gone from working as a lot porter to owning three franchises. ​ As a General Manager, Dealer Principal, and Automotive Industry Consultant, h​e has transformed ​numerous companies with his unconventional ideas and ​unique ​leadership style. Danny spent two and a half years as a stand-up comic and has performed with several nationally renowned comedians and travelled with several improv groups. ​He has been called the 28th funniest person in the car business by Dealer Knows Magazine (Joe Webb – Editor)

​Having held almost every position in the dealership, Danny brings a wealth of knowledge as well as humorous perspective. Don’t let the sense of humor fool you, when it comes to rebuilding a dealership ​’s ​ culture ​ and profitability​ , he means business.