Category: Press

Helping dealerships become more successful with women managers and buyers

Published in Automotive Buy Sell Report Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than men. “If we treat [women] right, they can be that customer for life,” says Celeste D. Briggs, director of the Women’s Retail Network and of Diverse Dealer Programs in General Motors’ dealer development. Dealerships are now competing on customer experience, and part of that experience is making their dealerships… Read more »

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Adding to a dealership’s value through helping the community

Published in Automotive Buy Sell Report When the Hoffman Auto Group acquired BMW of Watertown last October, it sent out a press release announcing the change and introducing the new management. That included a photo of five members of the Hoffman family—all male. A female customer sent a letter to the Group asking why there weren’t more women in management. “I was thrilled,” says Susan Lane, manager of corporate reputation and community outreach for the Hoffman Group. Lane manages a… Read more »

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