I predict women’s voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with women and in the diverse markets your serve?
In 2018 women marched, they advocated for each other with the #MeToo and the #TimesUp movement. A record 121 women were elected or held their seats in congress during the 2018 mid-term elections, this will bring the share of Congress members who are women up from the current 20 percent to nearly 23 percent — a new high, but far from parity. The 116th Congress will feature a record number of women of color and the first Native American women, the first Muslim women and the youngest woman ever elected to Congress. Diversity and inclusion issues including the LBGTQ community were at the forefront of heated debates in 2018 and will continue in 2019.
On the heels of the recent 2019 International Women’s March 2019, four women have made announcements to run for the 2020 presidential election, buoying gender equality conversation at the highest level.
If the rising tide of women voices in 2019 are making you uncomfortable or you tend to avoid talking about these issues in your organization, a recent Harvard Business Review study that found men frequently stay on the sidelines and avoid speaking up about programs aimed at creating gender parity. Unless men and women both feel that their ideas and concerns have a place in the conversation, they will not equally feel responsibility for the success of such programs, and fundamental change in organizational culture toward gender parity might not be realized.