Press & News

Christy Roman to Speak at the World Automotive Conference 2018 in Istanbul, Turkey

How do online marketing campaigns evolve with the increased competition in automotive industry and differentiated customer needs and expectations? Christy Roman: One of the greatest things about online marketing is the ability to target much better than other media – but one of the other things about it is the fraud and smoke and mirrors aspect that is inherent in digital marketing. Finding a happy medium is key. I advocate Search Engine Marketing along with great advertising content on the… Read more »

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Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to 55-to-64 in 2011, and, as of this year, 50 percent of the U.S. population is now over the age of 50. There are 74.9 million Boomers – ages 51 to 69 – in the U.S. The National Association of Baby Boomer Women says there are currently more than 39… Read more »

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Jody Devere, Mary Beth Vander Schaff, Kynzie Sims, Julie Rodgers, and Candice Crane to Keynote Women in Automotive Conference With Expert Panel Discussing Automotive News Project XX

“How We Fit In and Where We Go from Here” panel to discuss how the industry can better support and nurture female empowerment and leadership Compli, the automotive leader in HR and compliance automation solutions, is honored to announce Kynzie Sims, Compli’s Content Product Manager, will join fellow powerhouse females: Mary Beth Vander Schaff, Managing Editor of Automotive News, Jody DeVere, CEO AskPatty.com and Founding Board Member of the Women in Automotive Conference, Julie Rodgers, Chief Operating Officer of Hireology,… Read more »

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Greater Los Angeles Dealer Association Luncheon

Video from the Greater Los Angeles Dealer Association Luncheon in June focused on careers for women at the dealership that features several women dealership principles or key employees and myself Jody DeVere CEO AskPatty.com, Cheri Fleming Dealer Principle, Valencia Acura, Sally Smeed, General Manager, Rusnak Volvo and Sara Elise-Volbert, Owner, Northstar M2

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Top Ford Executive Tapped for Key Speaking Role at Women in Automotive Conference

ORLANDO, Fla., May 31, 2018 /PRNewswire/ –– The fifth-annual Women in Automotive Convention will once again draw upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. The conference is set for the Omni Orlando Resort at Champions Gate in Orlando, Florida on June 24-26, 2018. The multi-day conference includes networking, speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in… Read more »

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Bold vibes in Nashville

Be fearless. That was a key message that 300 female automotive professionals received May 3 at the Automotive News Leading Women regional conference in Nashville. Dynamic speakers talked about how to do that, as well as how to empower others. Speakers included a pair who set up a women’s network at Continental North America — Janet Harden, left, and Carolyn Cerny, with Automotive News Publisher Jason Stein. AskPatty.com CEO Jody DeVere, who advised attendees to become fearless. Kathy Gilbert, CDK… Read more »

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Do You Know What Women Want?

By Jennifer Libin, Sales Director, Automotive Profit Builders Our economy is driven, influenced and essentially run by women. It’s a fact. We live in a “Sheconomy” Women plan and coordinate the finances in the majority of American households. Women are the decision-makers. They manage household budgets and control the “checkbook.” Let’s look at some facts. In 2016, women purchased: 93 % of a family’s food and pharmaceuticals 92% of all vacations 91% of all new homes 85% of all consumer… Read more »

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Are Women’s Conferences Effective?

I usually start my speeches to women’s groups by teasing, “ This will not be a roast of the pale, stale and male good old boys club…as much fun as that would be. ” My speeches and workshops aren’t glorified stitch and b*tch sessions, designed to malign male colleagues. They’re substantive strategy sessions to help women advance in their careers and connect with one another. While I have ample anecdotal evidence and survey data that demonstrate this content is effective, the policy… Read more »

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Katie Mares: A Series on The Decision Maker

Most of us are aware of the disparity of female presence in dealerships. Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men. But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women! Why do you want to take the time to… Read more »

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Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

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