Plans Coming Together for Women in Automotive Conference

On July 9 through July 11, Women in Automotive (WIA) will be holding its Summer Conference at the Omni Orlando Resort in ChampionsGate, FL.
The conference is designed for automotive manufacturers, suppliers and dealerships, including collision repair centers, and Jody DeVere, Founding Board Member of WIA, notes, “We are very excited about this summer’s conference. We will have an all-star lineup of over 100 speakers, and our focus is on educating and empowering women and men in the automotive community on thought leadership and trends that impact employment and sales growth.”

WIA was founded by a small group of women who saw a need to focus on closing the gender gap by educating the industry about attracting, recruiting and retaining female employees, developing female leaders, and increasing marketing knowledge about female consumers.

The agenda for WIA’s Summer Conference includes a dozen workshops, a plethora of presentations from industry leaders, keynote awards and a mentoring program, as well as several networking opportunities. Workshops will focus on a variety of topics ranging from new employees in the industry to developing leaders, branding and even workplace wardrobes. According to DeVere, “Our agenda is rich in content because we are teaching the industry as a whole about women’s employment, leadership, sales and marketing.”

This will be WIA’s third conference which attracted 425 attendees last year. “We expect 500 attendees this year,” DeVere reports. “We hope our efforts will help close the gender gap and increase the industry’s effectiveness at hiring women, advertising to women, and developing women into leadership roles.”

Some of the speakers at WIA’s Summer Conference include Keynote Speakers Shari Fitzpatrick, Founder of Shari’s Berries and Sharon L. Lechter, author, motivational speaker and philanthropist.

Additional presentations will be made by Alex Vetter, CEO of and Steve Waterhouse, President and CEO of Predictive Results, among others. Key sponsors include GM Women’s Retail Network, Hireology, CDK Global, and Facebook. Early bird registration for WIA’s Summer Conference is available through May 31 at a cost of $395. Regular pricing is $595 per attendee.

WIA will also be hosting a conference in Palm Springs, CA in December 2017, and the group holds smaller events around the country throughout the course of the year. WIA also hosts monthly webinars as part of their ongoing efforts to be an educational resource about important topics for the industry.

According to WIA’s mission statement, “Women in Automotive has quickly grown to be one of the country’s most crucial and influential conferences for the automotive industry. It is already being recognized as the destination for the automotive community to gain insight on recruiting, retaining and developing female employees and leaders, and also touches on the all-important aspects of selling and marketing to female consumers.”

For more information about WIA, visit

Written by Chasidy Rae Sisk – Autobody


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