Keynotes and workshops and labs, oh my!

 The preeminent women-focused industry conference is back bringing in female-focused education to the automotive masses. From start of the day Sunday December 12th through end of the day December 13th, attendees to the Women in Automotive Conference at the Hyatt Grand Cypress resort in Orlando will hear from incredible educators all dedicated to delivering actionable insight to the women of our industry, in an effort to ignite their career, their performance, their passion, and their lives.

From OEM executive leadership to trailblazing women inside our industry and out, we have keynotes and workshops packed with valuable content you can implement immediately. From CEOs to salespeople, from fixed operations to finance, you will be enlightened in the ways of progressive leadership, career and personal development, as well as the newest consumer and retail strategies. And for women seeking even more peer-to-peer engagement, we have hours of mentoring labs planned, along with facilitators conducting peer-to-peer exercises that will promote your path to success.

Women in Automotive was created to champion the advancement and education of women in our industry and this 2-day event, packed with an incredible line-up of speakers delivering insightful lessons, have us ready to make this our best conference yet. See you there!

Schedule

Session Locations
TBA Keynote and Main Events
Room Grand Cypress A Track 1: Ignite Lessons in Leadership
Room Grand Cypress B Track 2: Ignite Career and Personal Development
Room Grand Cypress C Track 3: Ignite Consumer and Retail Strategies
Room Palm A - F Track 4: Ignite Mentorship Labs
Choose a track:
6:00 pm - 8:00 pm

Join us for a Pre-Event Meetup at the Hyatt Lobby Bar!

6:00 pm - 8:00 pm

Check Dec 12 and Dec 13 for available Track sessions and be sure to join us for our Pre-Event Meetup at the Hyatt Lobby Bar today 6 – 8 pm!

6:00 pm - 8:00 pm

Check Dec 12 and Dec 13 for available Track sessions and be sure to join us for our Pre-Event Meetup at the Hyatt Lobby Bar today 6 – 8 pm!

6:00 pm - 8:00 pm

Check Dec 12 and Dec 13 for available Track sessions and be sure to join us for our Pre-Event Meetup at the Hyatt Lobby Bar today 6 – 8 pm!

6:00 pm - 8:00 pm

Check Dec 12 and Dec 13 for available Track sessions and be sure to join us for our Pre-Event Meetup at the Hyatt Lobby Bar today 6 – 8 pm!

Choose a track:
10:00 am - 10:50 am

Sponsored by: CDK Global, DealerBuilt, Permaplate, JMA Group, eMentorConnect

11:00 am - 11:50 am

Sponsored by: CDK Global, DealerBuilt, Permaplate, JMA Group, eMentorConnect

Diane Simone / eMentor Connect
Nancy Wolk Principal & Co-Founder / eMentorConnect®
Veronica Dunford WIA Board Member and EVP, Strategic Partnerships / DealerBuilt - LightYear Dealer Technologies
11:50 am - 12:00 pm

Sponsored by General Motors Women’s Retail Network

1:00 pm - 1:15 am

Women in Automotive Board Member – Welcome – Eliana Raggio WIA Board Member, Director of Industry Relations, Digital Air Strike

Eliana Raggio Director of Industry Relations / Digital Air Strike
1:15 pm - 1:35 pm

It is time to lead a life of impact. In today’s marketplace, the path to success and business growth is through the engagement level of your team. Leadership is still leadership and leaders affect others through their influence and, in order to enlarge your sphere of influence, you must push yourself to grow and to learn. […]

Annie Meehan / Professional Speaker/Award-Winning Author
1:40 pm - 2:00 pm

A review of current trends, the talent pipeline and ideas for crafting your business strategy alongside the ICE to EV transformation.

Kathleen Long VP/ GM of Growth / Repair Pal
2:30 pm - 3:10 pm

Two seasoned leaders in the automotive industry discuss the power of developing leadership skills through mentorship, building meaningful relationships and advice on how to be an impactful mentor.

Pam Patton VP of Sales / ACV Auctions
Sallie Reid Vice President - People & Culture / ACV Auctions
3:20 pm - 4:10 pm

Select a track above to view session information.

4:20 pm - 5:10 pm

Select a track above to view session information.

5:25 pm - 5:45 pm

Negotiation often connotes winners and losers, an idea that can be uncomfortable in the collegial nature of a business environment. But all of us negotiate every day, sometimes without thinking about it as a negotiation.

McCeil Johnson Vice President, Accreditation and Regulatory Compliance / University of Phoenix
5:50 pm - 6:10 pm

More information to be announced.

6:15 pm - 6:35 pm

WiA Board / Emcees – Sponsors Thanks, Attendee Thanks, Next Conference date and locations

Eliana Raggio Director of Industry Relations / Digital Air Strike
6:35 pm - 8:35 pm

Hosted by Step Up for Students – Hope Scholarship (Location Portico Exhibitor Area)

3:20 pm - 4:10 pm

Reduce stress, increase performance, inspire, & accelerate results by easily implementing these 3 critical elements in your process. Join me for a tactical, collaborative, & interactive session!

Amy Rossi CEO / M&B Rossi Consulting
4:20 pm - 5:10 pm

Over the years the importance of diversity, equity, and inclusion (DEI) has been increasing for every industry. However, can the automotive industry lead the way by embracing DEI efforts and commit to transformative change? This session will provide insight on how to promote DEI efforts at your organization while creating a sustainable workforce.

Cheryl Thompson Founder and CEO / Center for Automotive Diversity, Inclusion & Advancement
Tammy Tecklenburg Principal / Tecklenburg Advisors
3:20 pm - 4:10 pm

LeeAnn Shattuck, the Car Chick, built her unique journey serving car buyers and dealers through her love of cars and her mission to empower women. In this session, you will learn the resources and tools you will need to find your “Why” and turn your passion into a fulfilling career – on your own terms. […]

LeeAnn Shattuck CEO / The Car Chick
4:20 pm - 5:10 pm

Organizations often miss a critical key to success – effective sales training. Learn how to implement an effective strategy to build a high performing team.

Danielle Cumbee Director of Sales Integration / Spectrum Automotive
3:20 pm - 4:10 pm

Before you continue to drive new customers to your dealership, do you have a deep understanding of your current customers? Where do they come from, how long have they’ve done business with us, and what is their spending potential? Join Spectrum Reach to get a deeper understanding of how leveraging your own data and knowing […]

Tara Rego Director of Automotive Sales & Strategy / Spectrum Reach
4:20 pm - 5:10 pm

A fast-paced workshop filled with snapshots of what innovative companies are doing in marketing, social, branding, technology, and CX. Be inspired to try something new. #ShowMeTheUnicorn

April Rain Chief Magic Officer / Digital Rain Marketing
3:20 pm - 4:10 pm

Comparisons, Labels, Shattered Confidence. These hidden traps and struggles keep us from being Real and keep us from being Successful. Keep us from being Exceptional! This interactive session will teach you the gift of resilience and how to overcome life’s circumstances, as we begin to explore the 7 Steps to Transformation.

Annie Meehan / Professional Speaker/Award-Winning Author
4:20 pm - 5:10 pm

Allow yourself to escape the cycles of negativity and transform into the successful influencer that you deserve to be. As you continue this interactive workshop and round out your understanding of how to adopt the 7 Steps to Transformation, you will become an authentic, confident leader, and live a truly Exceptional life.

Annie Meehan / Professional Speaker/Award-Winning Author
Choose a track:
8:00 am - 8:45 am

Sponsored by CDK Global

8:45 am - 8:55 am

Women in Automotive Board Member – Welcome – Eliana Raggio WIA Board Member, Director of Industry Relations, Digital Air Strike

Eliana Raggio Director of Industry Relations / Digital Air Strike
8:55 am - 9:15 am

More information to be announced.

9:20 am - 9:40 am

Amy Byrne Executive WIA Board Member and EVP, Chief Human Resources and Communications Officer / CDK Global, Inc.
9:50 am - 10:10 am

Beth Mach Chief Consumer Officer / TrueCar
10:25 am - 11:15 am

Select a track above to view session information.

12:00 pm - 1:00 pm
12:20 pm - 1:05 pm

Sponsored by Protective Asset Protection

1:05 pm - 1:15 pm

Women in Automotive Board Member – Welcome – Eliana Raggio WIA Board Member, Director of Industry Relations, Digital Air Strike

Eliana Raggio Director of Industry Relations / Digital Air Strike
1:15 pm - 1:35 pm

More information to be announced.

1:40 pm - 2:20 pm

Perry Watson IV leads a conversation with successful female executives in retail automotive. What skills should today’s aspirational workers develop to become effective next-generation leaders?

Perry Watson Program Management Director, Minority and Women Retail Business Development / Solera/DealerSocket
2:35 pm - 3:25 pm

Select a track above to view session information.

3:35 pm - 4:25 pm

Select a track above to view session information.

4:35 pm - 4:40 pm
4:45 pm - 5:05 pm

In this keynote, we’ll talk about becoming intentionally, and leading those around us to become their best as well so that we can create a new level of leadership, culture, and well-being together. Not just for ourselves, but for the many who will come and become after us.

Anese Cavanaugh Strategic Advisor | Author of Contagious Culture and Contagious You / CEO, Active Choices, Inc.
5:05 pm - 5:30 pm

WiA Board / Emcees – Sponsors Thanks, Attendee Thanks, Next Conference date and locations

Eliana Raggio Director of Industry Relations / Digital Air Strike
11:30 pm - 12:20 pm

Select a track above to view session information.

10:25 am - 11:15 am

Identify how unconscious bias and fear can promote or derail first impression, interviews, and the selection process. Join us as we uncover solutions to selecting a diverse and talented team.

Brian Bastin Professor / Keiser University
Dr. Martha E. Rader Program Director Business & MBA / Keiser University & Rader Coaching, Training & Consulting
2:35 pm - 3:25 pm

What’s the secret to success in your organization? #ItsThePeople. Learn how to create a winning culture & how to retain talent by building deliberately diverse and intentionally inclusive teams.

Ashlee Church General Manager / VW of Marion
Erikka Tiffani Wells Sales and Training Manager / VW of Marion
3:35 pm - 4:25 pm

Today’s mental health epidemic has grown to impact nearly everyone, but statistically since COVID, more than 40% of us in this country are stricken with the silent disease of depression.  Given the silent nature of this disease, are you equipped to recognize it in your family and your workplace?  This training will provide you with […]

Jeff Elhart Playground Director / Elhart Automotive
11:30 pm - 12:20 pm

In this session, you will learn three core components of the IEP Method®, a proven impact model and methodology used in some of today’s most innovative organizations to strengthen culture, collaboration, resiliency, and results, in order to create authentically Positive Energy Workplaces™ and leadership.

Anese Cavanaugh Strategic Advisor | Author of Contagious Culture and Contagious You / CEO, Active Choices, Inc.
10:25 am - 11:15 am

Sometimes in life we think we have our paths (career, life and otherwise) panned out. But then, life as we know it takes a detour and we are faced with certain and random adversities. I did it.

Mabel Peralta Sales Consultant / Ramsey Chrysler Dodge Jeep RAM
2:35 pm - 3:25 pm

A resume, WON’T get you your dream job! BUT, it CAN help you get an interview, which could help land your dream job!

Diane Uzelac Founder/CEO / Auto Careers Online LLC
3:35 pm - 4:25 pm

F&I is your automotive education! Women excel in F&I, but few aspire to be F&I managers. Let’s explore what can be gained by serving in this role and how F&I can benefit you!

Arielle Vaughn Training and Development Specialist / IA Warranty Group
11:30 pm - 12:20 pm

Learn best Social Media practices for creating content, establishing connections, and monitoring results. Expand your quality audience, reach, best practices by platform, and maximize returns.

Jacci Grillo Director of Sales / Kelley Blue Book
Melanie Borden Managing Member / Melanie Borden, LLC.
10:25 am - 11:15 am

Bring Forth Your Authentic Social Self on Facebook and Sync it with your Digital Retailing Tool to Create Brand Awareness, Transparency in Our Industry, Maximize Revenue and Increase Sales!

Gail Rubenstein Founder/CEO / Retail Resilient
2:35 pm - 3:25 pm

COVID has drastically changed the way consumers shop, buy, & service. Has your dealership kept up? Find out the latest data, the newest strategies, & how to maximize profits in a post-pandemic world.

Erica Sietsma Chief Operating Officer / Digital Air Strike
3:35 pm - 4:25 pm

You’ve been told social media is important but how does posting on Instagram turn into car deals? Kelly aka The Car Mom started posting cars on her family’s car lot to try to get a few more sales a month. 220,000 followers and hundreds of car deals later she has made posting about cars on […]

Kelly Stumpe CEO/Founder, / The Car Mom
11:30 pm - 12:20 pm

The pandemic drove a wild 18 months for the industry. Utilizing exclusive transaction level data, we investigate how pandemic driven inventory constraints impact industry dynamics now and into 2022.

Kristen Richter Manager, PIN Consulting / JD Power
10:25 am - 11:15 am

Sponsored by: CDK Global, DealerBuilt, Permaplate, JMA Group, eMentorConnect

2:35 pm - 3:25 pm

Retaining your talent is more important than ever, but how are you connecting with your employees? In the age of the Great Resignation, more employees and candidates are looking to express themselves and connect their personal values to their careers. In this session, you’ll learn how to understand the values most important to your teams […]

Sherry Schultz EVP Chief Human Resources / Walser Automotive Group
3:35 pm - 4:25 pm

Family. Career Growth. Adventure. Knowing what matters to your employees is half the battle. So, now what? In this engaging workshop, learn how to take the personal values of your employees and cultivate an employee value proposition (EVP) that sings. Leave this session with a toolkit to go beyond the traditional benefits and develop values-based […]

Sherry Schultz EVP Chief Human Resources / Walser Automotive Group
11:30 pm - 12:20 pm

Sponsored by: CDK Global, DealerBuilt, Permaplate, JMA Group, eMentorConnect

Diane Simone / eMentor Connect
Nancy Wolk Principal & Co-Founder / eMentorConnect®
Veronica Dunford WIA Board Member and EVP, Strategic Partnerships / DealerBuilt - LightYear Dealer Technologies

Our Speakers!

Kathleen Long
VP/ GM of Growth Repair Pal
Lissette Gole
Head of Automotive Retail Google
Pam Patton
VP of Sales ACV Auctions
Program Management Director, Minority and Women Retail Business Development Solera/DealerSocket
Kelly Stumpe
CEO/Founder, The Car Mom
Arielle Vaughn
Training and Development Specialist IA Warranty Group
Sherry Schultz
EVP Chief Human Resources Walser Automotive Group
Erica Sietsma
Chief Operating Officer Digital Air Strike
Diane Uzelac
Founder/CEO Auto Careers Online LLC
Erikka Tiffani Wells
Sales and Training Manager VW of Marion
Ashlee Church
General Manager VW of Marion
Kristen Richter
Manager, PIN Consulting JD Power
Melanie Borden
Managing Member Melanie Borden, LLC.
Jacci Grillo
Director of Sales Kelley Blue Book
Jeff Elhart
Playground Director Elhart Automotive
Diane Simone
eMentor Connect
Gail Rubenstein
Founder/CEO Retail Resilient
Mabel Peralta
Sales Consultant Ramsey Chrysler Dodge Jeep RAM
Brian Bastin
Professor Keiser University
Beth Mach
Chief Consumer Officer TrueCar
Holly Fouraker
VP Global Talent CDK Global
Julie Scott
VP and General Manager of National Sales Cars.com
April Rain
Chief Magic Officer Digital Rain Marketing
Danielle Cumbee
Director of Sales Integration Spectrum Automotive
Tara Rego
Director of Automotive Sales & Strategy Spectrum Reach
LeeAnn Shattuck
CEO The Car Chick
Amy Rossi
CEO M&B Rossi Consulting
Claudia Marquez
Chief Operating Officer Genesis
Annie Meehan
Professional Speaker/Award-Winning Author
Bobbie Herron
WIA Board Member and CEO & Founder The Bees Knees Automotive Agency
Anese Cavanaugh
Strategic Advisor | Author of Contagious Culture and Contagious You CEO, Active Choices, Inc.
Amy Byrne
Executive WIA Board Member and EVP, Chief Human Resources and Communications Officer CDK Global, Inc.
McCeil Johnson
Vice President, Accreditation and Regulatory Compliance University of Phoenix
Dr. Martha E. Rader
Program Director Business & MBA Keiser University & Rader Coaching, Training & Consulting
Tammy Tecklenburg
Principal Tecklenburg Advisors
Eliana Raggio
Director of Industry Relations Digital Air Strike
Cheryl Thompson
Founder and CEO Center for Automotive Diversity, Inclusion & Advancement
Nancy Wolk
Principal & Co-Founder eMentorConnect®
Joe Webb
WIA Board Member President of DealerKnows Consulting
Sallie Reid
Vice President - People & Culture ACV Auctions
Scotty Reiss
WIA Board Member and Founder A Girls Guide to Cars
Veronica Dunford
WIA Board Member and EVP, Strategic Partnerships DealerBuilt - LightYear Dealer Technologies

Our Sponsors!

Our Venue!

Hyatt Grand Cypress in Orlando, FL

1 Grand Cypress Blvd, Orlando, FL 32836

Set beside a lake, this 21-acre upscale resort hotel is a mile from the Walt Disney World Resort® and 8.4 miles from Universal Studios Florida.

To make your reservations, please click on the button above. Now extended through November 29!

If you need additional assistance, please contact the Hyatt directly at 877-803-7534.

Please note that NO ONE representing staff at the hotel or Women In Automotive will be reaching out to you with booking offers outside of the ones listed on this page.

What is Women In Automotive?

Want to be inspired to begin or advance your automotive journey? This conference presents a united, strong and empowering message that there is a place for Women in Automotive! Dealership Owners, HR Personnel, Salespeople, Service Writers, Administrators, Marketers and anyone else affiliated with the automotive industry will come away from this event with new information to help them further their careers, as well as those of their female counterparts.

On-site COVID-19 Policies

Hyatt Grand Cypress in Orlando, FL

The health and safety of all visitors to Women in Automotive conferences remains our top priority. We are closely monitoring government mandates and policy changes, Centers for Disease Control and Prevention (CDC) guidelines and public health advancements. As information pertaining to the virus continues to develop, we will adjust our approach as needed and keep you up to date with new developments to ensure a coordinated effort and a safe environment for all WIA conference attendees.

Women In Automotive is actively working with the Hyatt Grand Cypress Hotel and their Commitment to Care & Cleanliness with their health and safety guidelines in accordance with and in addition to local and state regulations. Here are some of the policies we are looking to implement in December:

Cleaning & Sanitization: The Hyatt staff are conducting regular—in many cases hourly—cleaning and sanitization of frequently touched surfaces and high-traffic guest and colleague areas such as elevators and elevator buttons, escalator handrails, and restrooms, as well as the surfaces and equipment in our gyms and spas. Cleaning and sanitization includes the use of hospital-grade disinfectants as well as exploring and testing the use of electrostatic sprayers. They are also implementing enhanced cleaning protocols for guest rooms, including the removal of high-touch items and minimizing the number of times the hotel teams enter guest rooms.

Hand Hygiene & Social Distancing: Good hand hygiene is one of the most important steps individuals can take to protect themselves. Reminders on hand-washing techniques are located throughout the hotel, with hand sanitizer stations or sanitizing wipes also prominently placed throughout. Social distancing measures are strongly encouraged in hotel public areas such as elevators, fitness centers, airport shuttles and more, while many hotels are placing protective shields at the front desk and grab-and-go markets.

Voluntary Masks and Face Coverings: In accordance with Florida policies, masks are voluntary regardless of vaccination status. With this is mind, all WIA attendees, vendors, exhibitors, and speakers may wear a mask on a voluntary basis at the Women In Automotive Conference 2021.

To review Hyatt’s full Global Care & Cleanliness Commitment policies, please click here.

Thank you for your commitment and cooperation as we work to make this upcoming conference a safe and successful event!

– The WIA Board