Bobbie Herron is the CEO & Founder of The Bees Knees Agency; a premier automotive operations training and consulting agency specializing in CRM, high performance culture, leadership, lead conversion, process improvement and digital marketing. Bobbie has served in leadership roles across the Auto Industry for the last 22 years and is also a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive, and Driving Sales. She is a guest lecturer at Northwood University and a Board Member of Women In Automotive. Bobbie is a named winner of the 2015 Automotive News “40 Under 40” award.