Michelle McLain, better known as the official “Queen of Clubhouse,” is a Brand Strategist and the CEO of RetentionMasters. She is an experienced executive with over 20 years of background in Sales Management, Retention, Marketing & Branding.


Michelle began a career in Retail Automotive Sales circa 2001 and in 2016, after working her way through several upper management and SME roles, she launched her own consulting company. She founded RetentionMasters on the belief that ALL businesses needed to perfect the client experience in order to build a winning brand.


Michelle has a passion for people and her primary goal is to help others RISE. Today, her focus is on building brands around the principle of reciprocity. Michelle works directly with businesses of all levels to develop brand strategies and implement processes for creating winning content, connections and cultures.