– Ballroom 408 A/B (West Hall, 3rd Floor)
– Technology Pavilion (Networking Reception)
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 1 - December 14, 2019

Welcome Cocktail Party
6:00p   2h   Cocktail Party
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 2 - December 15, 2019

Registration Opens
9:00a   4h   Registration
Pre-Conference Networking
10:00a   1h   Thought Leader Roundtable Networking Session
Moderator: Tony Dupaquier Director | The Academy
Pre-Conference Networking
11:00a   1h   #IAmRemarkable Interactive Session
Sponsored by Google
Lissette Gole Head of Industry | Automotive Retail
Welcome
1:00p   15m   Welcome Day 1
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Keynote
1:15p   20m   Finding Athena: Current Female Leadership and Developing our Female Leaders of the Future
TBD
Thomais Zaremba Director of Automotive | Google
Keynote
1:35p   20m   Preparing Your Teams for the Future of Retailing
The key to a successful omni-channel experience is in your people strategy.
Candice Crane People Strategist | Crane Automotive Resources
Keynote
1:55p   20m   Need a Mentor? Swipe left, swipe right!
#mentoringworks #notyouraveragematchingmaking
Nancy Wolk Principal | eMentorConnect
Award
2:20p   5m   Northwood University Women in Automotive Scholarship
Keynote
2:25p   20m   Millennial Opportunity Seekers – Next Generation Leaders
TBD
Elgie Bright Automotive Marketing Chair | Northwood University
Keynote
2:45p   20m   Work Life Balance: How to Excel in Your Career While Making it Home for Bedtime.
TBD
Jill Ball VP of Human Resources | ACV Auctions
Jennifer Linder Territory Manager, Central NY Region | ACV Auctions
Moderator: Christy Roman President | NOW Digital
Keynote
2:45p   20m   The Power of Accountability and Book Signing
Personal and Professional Accountability has the power to transform individuals and leadership teams. Accountability is a transformational catalyst that drives a solution focused roadmap for success.
Melissa Burrow Author/ Professional Accountability/Executive Coach |
Award
3:05p   10m   Colors on Parade Scholarship
Keynote
3:15p   20m   Growth
TBD
Brooke Skinner Ricketts Chief Marketing Officer | Cars.com
Keynote
3:35p   20m   Ensuring Dealership Growth & Stability in a Down Market
In my session, I will show you how to strategically allocate resources and build a solid foundation for your dealership so it can quickly adapt and remain profitable in times of economic uncertainty.
Michael Trasatti CEO | Dealerbuilt
Award
4:35p   10m   2019 Lorraine Schultz Spirit of Leadership Award
Closing
5:05p   10m   Closing Announcements
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Entertainment 5th Fairway Area Cocktails
5:15p   2h   Cocktail Reception 5th Fairway Hosted by WIA / Hot Air Balloon hosted by ACV Auctions
Keynote
Workshop
Meal / Reception
Break
Awards
Workshop Tracks:
Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership

Day 3 - December 16, 2019

Yoga
7:00a   1h   Sunrise Restorative Yoga and Meditation
Restorative Yoga and Meditation with Linda Webb, Founder of Amani Mind with Assistant Brenda Niedermiaer
Breakfast
8:00a   45m   Breakfast
Welcome
8:45a   15m   Welcome Day 2
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Keynote
9:00a   30m   Fireside Chat: Creating Your Tribe
This will talk about my personal journey of the last 10+ years. From a failed business partnership, to re-imagining myself and career, to learning to ask for help, to gaining a formal and many informal mentors, to getting back on top with a thriving career. From being nearly homeless to having a thriving career and the women, and some men, who have given me their hand and their time.
Jill Trotta Vice President (GM Industry), Sales, and Marketing (RepairPal) | GM Industry & RepairPal
Tammy Tecklenburg | Tecklenburg Advisors
Keynote
9:30a   20m   From Transactions Economics to Customer Economics: What Retail Automotive Can Learn from Amazon to Drive Growth
TBD
Courtney White Director, Marketing and Communications | Dealerware
Workshop
10:00a   45m  
Dealership Strategies & Tactics
Don’t Just Digitize, Humanize the Automotive Retail Experience
Join Carol Marshall in uncovering how to humanize the digital retailing process. Learn actionable ways to inject the human touch throughout the customer journey and transform the customer experience.
Carol Marshall Vice President of Operations | ActivEngage, Inc.
Trends for Women: Selling, Marketing, Employment
Digital Dopamine: The Essential Ingredients to Create Marketing that Women will Crave.
See what creative companies are doing to win influencers. Learn how to deliver a unique experience. See what's trending with innovative companies and how they're successfully wooing female consumers.
April Rain CMO | Fox Dealer
Personal Development
Imposter Syndrome
TBD
Laura Black F&I Trainer | The Academy
Leadership
How to Use Technology to Make Your Employees Happier (and Retain Them).
Don’t let competitors hire away your best people. Learn how to use technology to your advantage to encourage loyalty, retain employees, and make them feel more productive and happier in the process.
Erica Hansen Senior Director, Customer Success | Conversica
Workshop
10:50a   45m  
Dealership Strategies & Tactics
A Cardi B guide to dominating digital at your dealership
A guide to key merchandising strategies you can implement on your website.
Maria Espinoza Director of Business Development and Major Accounts | Dealer eProcess
Joel Matteson Director of National Sales | Dealer eProcess
Trends for Women: Selling, Marketing, Employment
Culture is Key: Inspiring a Women Friendly Culture in Your Workplace.
TBD
Moderator: Kerri Wise VP, Industry Education and Relations | TrueCar
Panelist: Laurie Johnson VP, Training |
Panelist: Elwira Wilczynska Director | Women’s Buying Network
Panelist: Andrea Schulz Director | DGDG Team and Culture
Panelist: Joanne Burgherr General Manager |
Personal Development
How Personality Types Affect Change
If you are implementing a new program, application or strategy, learning how to tailor your message specific to your audience now may keep you from banging your head against the wall later.
Gabrielle Young Director of Marketing | Mighty Distributing Systems of America
Leadership
Mentoring Mastermind
In this educational session you will learn how to implement a mentorship program at your dealership that’s inclusive of women and encourages professional development in order to elevate your culture.
Giorgia Favaretto-Illig Vice President of Marketing | automotiveMastermind
Workshop
11:40a   45m  
Dealership Strategies & Tactics
Creating a Better Dealership Experience for ALL- from Dealers Who’ve Done It
Learn about new tools, technologies, and processes that lessen the waiting time and improve the financing process for all car buyers, not just those with great credit.
Erica Sietsma COO | Digital Airstrike
Trends for Women: Selling, Marketing, Employment
Recruiting in the New Age – How to Recruit and Hire More Women in a Male-Dominated Field.
TBD
Paige Masteller Lead Recruiter | ACV Auctions
Gina Maisano Recruiter | ACV Auctions
Personal Development
Breaking Out of the Box
All of our lives we have been put into a box by others. Learn how changing the conversation allows you to take control of your future and break out of the box.
Dara Moore Certified Life Coach | Changing Your Conversation
Leadership
Dealership Culture: Uncovering, Evolving, Resolving Bias
TBD
Kathryn Kittel Manager-Consulting-Customer Success | CDK Global
Lunch
12:25p   1h  
Networking
1:25p   40m   Speed Networking
Robin Wilson CEO | SCP AGENCY
Dealer Panel
2:10p   40m   Dealer Panel: Women Leading Women
Encouraging women to mentor other women. Eve covers why mentoring is so important to professional development of other women.
Moderator: Eve Knudtsen Dealer Principal and GM Women’s Dealer Advisory Council Member-Western Region | Knudtsen Chevrolet
Panelist: Julie Kimes Marketing Director | ODaniel Automotive Group
Panelist: Cherie Watters CFO/COO | O’Gara Coach Companies
Panelist: Sandra Marchetti Senior Finance Manager | Georgetown Kia, CarNation Canada
Award
2:50p   10m   Keiser University Scholarship
Keynote
3:00p   20m   Cross-channel Optimization
Upasna Sharma Director of Customer Success | Knorex
Keynote / Fireside
3:20p   20m   Women in Automotive Board Fireside Chat & Honorable Awards Mention
TBD
Moderator: Scotty Reiss Founder | A Girls Guide To Cars
Kerri Wise VP, Industry Education and Relations | TrueCar
Kathy Gilbert Director of Customer Success | CDK Global, Inc
Keynote
3:40p   20m   Empower your Employees and Increase Retention through Employee-Ownership and Diversity
Tired of turnover? Empower your employees to think like owners! NCM Associates’ President & CEO, Paul Faletti, Jr., will teach guests to increase retention through employee-ownership and diversity.
Paul Faletti, Jr. President & CEO | NCM Associates
Award
4:00p   10m   NCM Scholarship Award
Keynote
4:10p   20m   Building a Lasting Brand
Branding is vital in today’s new marketplace. Learn how to conduct a brand audit, define meaningful PODs, and release the power of a strong brand position onto all your marketing and sales efforts.
Kathy Cunningham Founder & President | Advanced Marketing Strategies
Keynote
4:30p   20m   Power of Intention
From the resume and LinkedIn profile that lands you the interview to navigating the workplace as a 20-something, learn how to get your career on track and keep it moving upwards.
Renee Matthews CEO of MEGA LLC | Ask Dr. Renee
Closing Remarks
4:50p   10m   Closing Announcements
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures