– National Ballrooms A, B & C
– Congressional, Colonial, Augusta &
Olympic Meeting Rooms


July 9, 2017

Welcome

1:00p - 1:15p  

Welcome| 1:00p - 1:15p

Women In Automotive Kickoff with Ted Smith
Ted L. Smith CAE, President | Florida Automobile Dealers Association (FADA)
Welcome

1:15p - 1:30p  

Welcome| 1:15p - 1:30p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Opening Keynote Anchor

1:30p - 2:00p  

Opening Keynote Anchor| 1:30p - 2:00p

Why Women: The Leadership Imperative To Advancing Women and Engaging Men
Women don’t need to lean in ... and it’s time for men to stand up! Men and women are having different experiences at work. With men holding most leadership positions, how do you engage them to create change?
Jeffery Tobias Halter President | YWomen
Keynote

2:00p - 2:30p  

Keynote| 2:00p - 2:30p

Ralph Gilles
Ralph V. Gilles Head of Design | Fiat Chrysler Automobiles
Break

2:30p - 2:45p  

Break| 2:30p - 2:45p

Break – Sponsored by DealerInspire
Workshop 1

2:45p - 3:30p  

Workshop 1| 2:45p - 3:30p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Your Dealership. Your Brand. Success Built on Social Reponsibility.
We all want fulfilling lives and successful careers but often find these two goals in conflict. Learn how to use your personal passion for social responsibility to distinguish yourself and solidify your career goals.
Susan Scarola President | National Foundation For Teen Safe Driving
Trends for Women: Selling, Marketing, Employment
Listen To Your Mother: How Moms Shifted Billion Dollar Markets… and You Can, Too
Millennials are a force, but they get their values — trust, authenticity, collaboration, kindness — from their moms. How did women harness their values, voice and social/digital media to change markets?
Scotty Reiss Founder | A Girls Guide To Cars
Personal Development
Accelerating and Amplifying Success with High Performance Strategies
In this presentation, you learn how to Accelerate and Amplify your results with High Performance Strategies that you can immediately implement and fast-track your journey to success.
Emily Letran CEO, High Performance Coach | Exceptional Leverage, Inc.
Leadership
How to Create Cultural Change in Automotive through Action
There are a few things we know about women in automotive. We can freely recite the statistics about our influence in the purchase decision; and a growing number of women are the primary drivers.
Moderator: Celeste D. Briggs Director-Women's Retail Network | General Motors
Panelist: Eve Knudtsen Dealer Principal and GM Women’s Dealer Advisory Council Member-Western Region | Knudtsen Chevrolet
Panelist: Elgie Bright Automotive Marketing Chair | Northwood University
Panelist: Marisable O. Cole Dealer Network & Investment Manager | General Motors Florida/Caribbean
Break

3:30p - 3:35p  

Break| 3:30p - 3:35p

Break
Workshop 2

3:35p - 4:20p  

Workshop 2| 3:35p - 4:20p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
In Her Own Words: Winning the Trust and Confidence of Women
Science, Language and Gender: What 64,000 dealer reviews teach us about improving the customer experience and increasing profits.
Laura Clapp Director, Digital Agency | CDK Global
Trends for Women: Selling, Marketing, Employment
Attract, Retain and Motivate High-Potential Women and Millennials Today
Ready to learn how your company can adapt and attract high-achieving, top-producing women and millennial talent to apply for, interview with and establish a career with your company long-term?
Bobbie Herron CEO & Founder | The Bees Knees Automotive Agency
Personal Development
Professional Wardrobe Consulting, Empowered Style – Does Sex Sell?
Professional Stylist Jenny Gray presents "Does Sex Sell?" Learn the most powerful tool for women in sales to be taken seriously and how to become a respected leader in the industry.
Jenny Gray President/CEO & Founder | Empowered Style
Leadership
Inspiring a Positive Culture: Become an M.V.P.
Learn how to provide knowledge and ideas and assess awareness, inspiring a more positive culture and encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women and millennials.
Martha E. Rader Program Director Business & MBA | Keiser University & Rader Coaching, Training & Consulting
Break

4:20p - 4:25p  

Break| 4:20p - 4:25p

Break
Keynote

4:25p - 4:55p  

Keynote| 4:25p - 4:55p

Disrupting Change: Creating a Culture of Resilience
Bill Wittenmyer Partner | ELEAD1ONE
Inspirational Keynote

5:00p - 5:30p  

Inspirational Keynote| 5:00p - 5:30p

Be “Berry” Inspired
Shari educates and inspires through her story of creating a national brand with $1,500 and a vision. You’ll be empowered with the confidence for sweet success inside the male-dominated auto industry.
Shari Fitzpatrick Founder | Shari's Berries
Thanks Closing Remarks

5:30p - 5:45p  

Thanks Closing Remarks| 5:30p - 5:45p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Entertainment / Cocktails

6:00p - 8:00p  

Entertainment / Cocktails| 6:00p - 8:00p

“Berried in Chocolate” Reception
Host: Shari Fitzpatrick Founder | Shari's Berries

July 10, 2017

Breakfast

8:00a - 8:45a  

Breakfast| 8:00a - 8:45a

Breakfast – Sponsored by Hyundai
Keynote Video In Memoriam

8:45a - 8:50a  

Keynote Video In Memoriam| 8:45a - 8:50a

In Memoriam: Tammie LeBleu, National Sales Dealer Development / AutoLoop
Welcome / Kickoff

8:50a - 9:05a  

Welcome / Kickoff| 8:50a - 9:05a

WIA Board and Emcees
Elgie Bright, Automotive Marketing Chair at Northwood University, introduces Alex Sauer and Taylor Moen - two female students attending Northwood University on the Autobytel Scholarship.
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
Keynote Award

9:05a - 9:15a  

Keynote Award| 9:05a - 9:15a

Breakthrough Leadership Of The Year Award
Nicole Ashe Senior Vice President Talent, Diversity and Culture | Cox Automotive
Keynote

9:15a - 9:45a  

Keynote| 9:15a - 9:45a

F.L.I.P. the Lens: Creating a 20/20 Career Vision
F - form relationships · L - lead with courage (or conviction?) · I - inspire others · P - personalize your brand. Join us as Nicole shares how flipping your lens and making simple adjustments throughout your career can lead to tremendous success.
Nicole Ashe Senior Vice President Talent, Diversity and Culture | Cox Automotive
Break

9:45a - 9:55a  

Break| 9:45a - 9:55a

Coffee Break – Sponsored By Google
Workshop 1

9:55a - 10:40a  

Workshop 1| 9:55a - 10:40a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Insights on Careers at the Dealership for Women Panel
Learn how to create a culture to attract, hire and retain more women as employees. Get tips on how to mentor women into positions of importance and how discover how more women in leadership roles can improve sales and customer retention.
Moderator: Kerri Wise VP, Industry Education and Relations | TrueCar
Panelist: Tracie Maloney Vice President | Audi Atlanta
Panelist: Sonia Heredia General Manager | David McDavid Honda of Frisco
Panelist: Karris McKie-Kaiser Internet & Marketing Director | McKie Ford Lincoln
Panelist: Evelyn Chatel Co-Owner / General Manager | Freedom Auto Group
Panelist: Deb Krueger Client Care Center Manager | Treasure Coast Lexus and Toyota
Trends for Women: Selling, Marketing, Employment
What Drives Women?
Women make a majority of service and buying decisions, but most are uncomfortable bringing their cars in for service. Why is this? This webinar will help you capture more of a demographic that is crucial to your business.
Sally Whitesell Founder and CEO | sw Service Solutions and Fixed Ops University
Personal Development
Perfection is a Lie – So Stop Chasing It.
We work in an industry that has an approval addiction, chasing standards of perfection that are not real.
Leadership
Exploring Leadership Through Confidence, Emotional Intelligence & Gender
In the competitive automotive environment, it's not just what you say but how you say it! Learn how confidence matters as much as competence. Create win-win solutions for you and your organization.
Nancy Wolk Principal | eMentorConnect
Break

10:40a - 10:45a  

Break| 10:40a - 10:45a

Break
Workshop 2

10:45a - 11:30a  

Workshop 2| 10:45a - 11:30a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Dealership Strategies & Tactics
It’s Not About Likes; It’s About Leads
It’s no longer just about likes, followers and engagement when it comes to your dealership’s social media strategy; it’s about generating interest, leads and ultimately, sales.
Kate Frost Owner | Kate Frost, Inc.
Trends for Women: Selling, Marketing, Employment
I Will Always Be #JustAGirlSellingCars
#JustAGirlSellingCars is a known brand in automotive ... and as the GSM of Towbin Fiat, it is still very accurate! Learn how I will ALWAYS associate with it, no matter what title I have during my career.
Amy Bannor General Sales Manager | Towbin Fiat Alfa Romeo
Personal Development
Selling to Men. Selling to Women
This workshop focuses on the role of gender communications in the sales process. Does your sales organization (and your non-sales team) understand how to tailor messages for maximum effectiveness to reach the target audience?
Jeffery Tobias Halter President | YWomen
Break

11:30a - 11:35a  

Break| 11:30a - 11:35a

Break
Keynote

11:35a - 12:05p  

Keynote| 11:35a - 12:05p

The Power of a Growth Mindset
To advance with the rapid progression of technology and our ever-changing world, industries, businesses, and individuals must adapt a growth mindset to drive development, empowerment and innovation.
Elaine Richards Executive Vice President Business Operations | Cars.com
Lunch

12:05p - 1:05p  

Lunch| 12:05p - 1:05p

The Power of Earning Influence
This discussion will focus on the importance of earning influence through relationships, rather than demanding it through authority. The key phrase is "earning influence". As leaders, we need to care about the people we have the potential to influence... and work on authentic relationship building.
David Villa Founder & CEO | iPD
Break

1:05p - 1:10p  

Break| 1:05p - 1:10p

Break
Workshop 3

1:10p - 1:55p  

Workshop 3| 1:10p - 1:55p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Solving the Technician Shortage
Maher unveils FutureTech Success, the industry-wide, multi-faceted initiative to address the technician shortage crisis.
Jennifer Maher CEO | TechForce Foundation
Trends for Women: Selling, Marketing, Employment
Key Tactics to Address the Pain Points of Women Car Buyers
This session will share recent research on women car buyers and their pain points in the shopping process; and offer key tactics that will help dealers address these pain points and win.
Kerri Wise VP, Industry Education and Relations | TrueCar
Personal Development
Because Mom Said So
Becoming a leader in the automotive industry can be challenging on every level. Learn new techniques that can move your company from a “getting” business to a “giving” business, a #Life Improvement Business.
Evelyn Chatel Co-Owner / General Manager | Freedom Auto Group
Leadership
Women@Google Leadership Panel
Hear directly from senior female Googlers working in the Automotive space to learn what Google is doing to connect, develop, and retain female talent.
Moderator: Jody DeVere CEO | AskPatty.com
Panelist: Laura Murphy Senior Sales Consultant | Google
Panelist: Kelly McNearney Senior Auto Retail Strategist | Google
Panelist: Anya Estrov Senior Business Lead | Google
Break

1:55p - 2:00p  

Break| 1:55p - 2:00p

Break
Workshop 4

2:00p - 2:45p  

Workshop 4| 2:00p - 2:45p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Internships for Recruiting? You Can Do This – and Northwood University Can Show You How
Searching for fabulous, productive employees? Think internships. In this workshop, you will learn how to structure internships, where to recruit and tips for a successful launch.
Donna Wagner Chair/Professor, Aftermarket Management | Northwood University
Trends for Women: Selling, Marketing, Employment
How to get Millennials to Work and Grow Your Profit
Millennials are notoriously misunderstood, often given the reputation of lazy. Learn to grow your company's profit and establish the practices to attract, engage, retain, and grow your millennial workforce!
Samantha C. Zawilinski Vice President of Account Services | Potratz
Personal Development
The Science of The Sale
Sales are sales; however, in today’s marketplace it takes more than talking and presenting. It also takes science. The Science of the Sale will provide innovative techniques to enhance everyone's skills!
Tony Dupaquier Director | The Academy
Leadership
A Testament to Women Dealers – How They Are Driving Change
Building a stronger workforce: What women dealers teach us about driving success and changing the industry.
Kathy Gilbert Director of Customer Success | CDK Global, Inc
Break

2:45p - 3:00p  

Break| 2:45p - 3:00p

Break – Sponsored by AutoLoop
Keynote

3:00p - 3:30p  

Keynote| 3:00p - 3:30p

Take Control of Your Money and Your Life
Sharon reveals the key steps to becoming a master of your money, identifies fears that hold us back from reaching our maximum potential, and debunks the work life balance myth that drives the guilt cycle for many women.
Sharon Lechter Founder & CEO | Pay Your Family First
Keynote

3:30p - 4:00p  

Keynote| 3:30p - 4:00p

Do 1 Thing Different Today
Do 1 Thing Different Today is about your personal and professional journey out of chaos and frustration. Hitting a professional bottom is not a dead-end but an opportunity to reset and redefine what we know about ourselves, while influencing change in our stores.
Brent Wees Director of First Impressions | Nextup
Keynote

4:00p - 4:30p  

Keynote| 4:00p - 4:30p

Session TBD

Keynote Award

4:30p - 4:40p  

Keynote Award| 4:30p - 4:40p

Annual Innovation Through Inspiration Award
Sponsored by Cars.com
Keynote Award

4:40p - 4:50p  

Keynote Award| 4:40p - 4:50p

General Management Executive Program (GMEP) Scholarship
Skye Nguyen Marketing & Communications Director | NCM Associates, Inc.
Closing Remarks

4:50p - 5:00p  

Closing Remarks| 4:50p - 5:00p

WIA Board and Emcees
Martha Rader, PhD, Professor Management/MBA Keiser University and President Rader Coaching, Training & Consulting, LLC Announces Keiser University Scholarship
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
Networking

5:00p - 5:30p  

Networking| 5:00p - 5:30p

WomenPowered University Updates
Host: Kathy Gilbert Director of Customer Success | CDK Global, Inc
Host: Lisa Copeland CEO/Founder | Cars Her way
Cocktail Party

6:00p - 8:00p  

Cocktail Party| 6:00p - 8:00p

Cocktail Party
Cocktail Party AUTOMOBILITY LA Monday 11/26 4:00pm - 7:00pm Networking Reception Monday 11/26 7:00pm- 9:00pm - Kick Off Party - Technology Pavilion - Los Angeles Convention Center

July 11, 2017

Breakfast

8:00a - 8:45a  

Breakfast| 8:00a - 8:45a

Networking Activities
Welcome/Announcements

8:45a - 9:00a  

Welcome/Announcements| 8:45a - 9:00a

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Inspirational Keynote

9:00a - 9:45a  

Inspirational Keynote| 9:00a - 9:45a

Be “Berry” Inspired
Shari educates and inspires through her story of creating a national brand with $1,500 and a vision. You’ll be empowered with the confidence for sweet success inside the male-dominated auto industry.
Shari Fitzpatrick Founder | Shari's Berries
Confidence, Competence, Community – Walk or Talk?
Competence, Confidence, Community are words used often by women for women. But are we really practicing what we preach? Are we doing…or just talking?
Emily Miller President | Soulside Network
Shea Holbrook Co-Owner, Racing Driver | Shea Racing
Keynote

9:45a - 10:15a  

Keynote| 9:45a - 10:15a

Harness Your True Power to Drive Your Career
Top dealers are now using behavioral profiling to determine who fits in what job. You can use that same insight to position yourself for the maximum success in your career.
Steve Waterhouse CEO | Predictive Results
Break

10:15a - 10:25a  

Break| 10:15a - 10:25a

Break – Sponsored by Client Command
Workshop 1

10:25a - 11:10a  

Workshop 1| 10:25a - 11:10a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
The Dealership of the Future: Aligning Your Operational and People Strategy
Modern dealerships need to stop looking for young talent that “fits our culture” and start shifting the workplace culture to better fit the available talent pool.
Candice Crane People Strategist |
Trends for Women: Selling, Marketing, Employment
What’s Your Story with Women
Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people, especially women, crave the emotional and powerful connection that comes through telling a story.
Maria Espinoza Director of Business Development and Major Accounts | Dealer eProcess
Personal Development
realBusiness: Avoidable Business Ownership Missteps
Discover strategies that help a business owner protect her business against the kinds of risk that can potentially derail even the best-run business.
Barbara Shipp-Clark J.D. MBA | MassMutual Great Lakes
Leadership
Women in Leadership Panel
Find out how these women leaders are shaping the automotive industry and discover how you can take some of their leadership lessons back to your role within the industry to effect positive change and become a more effective leader.
Moderator: Lisa Copeland CEO/Founder | Cars Her way
Panelist: Jessica Roberts Client Partner & Sales Operations Lead, Auto | Facebook
Panelist: Barbara Moran-Goodrich CEO | Moran Family of Brands
Panelist: Terri L. Evans Area Manager | BMW Group, MINI USA
Panelist: Rory Anne Hepner General Manager Vehicle Distribution and Logistics | MBUSA, LLC
Panelist: Andrea Karsian CEO | Wholesale Auto Supply Co., Inc.
Break

11:10a - 11:20a  

Break| 11:10a - 11:20a

Break
Workshop 2

11:20a - 12:05p  

Workshop 2| 11:20a - 12:05p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Get Ready For The Big Leagues: Transform Your BDC Bench Into Call-Stars™
Is your BDC striking out? Discover the essential techniques to knock it out of the park by making your BDC faster, more productive and more profitable.
Shannon Everhart Business Development Director | Gravitational Marketing
Trends for Women: Selling, Marketing, Employment
Reaching the Decision Maker – Appealing to Female Car Shoppers
Did you know that women spend over $300 billion on new cars and mechanical services every year; Or that women make up 65% of consumer wealth in the US?
Stacey Bargar Director - Major Accounts | Netsertive
Personal Development
Forget Gender. Just Rock Your Role!
Channel your inner bada$$ to rock your on-the-job role. Get actionable tips to help you exceed goals, raise hands, minimize negativity, grow from mistakes, present solutions, trust your gut and more!
Beth Bartlett Senior Account Executive | Autobytel
Leadership
Using Public Relations for Your Company and Yourself
Do you want to see your name in print? Lets position you as the expert and get some coverage. Learn the basics of media relations and how to stand out in a sea of boring press release.
Claire Calhoun Vice President of Sales and Marketing | Colors on Parade
Break

12:05p - 12:10p  

Break| 12:05p - 12:10p

Break
Workshop 3

12:10p - 12:55p  

Workshop 3| 12:10p - 12:55p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Retaining Women in the Dealership – The Key to Customer Satisfaction
Integrating women into ALL aspects of the dealership is the ONLY way to over come our past image and reputation. Learn how to create a new work environment that will bring in and retain women at the dealership as long term employees.
Dennis Montjoy President | ACE Dealer Solutions
Trends for Women: Selling, Marketing, Employment
Building Your Personal Brand for Success in Automotive
Winning strategies for career and dealership advancement told by one woman who went from broke  to the boardroom with billionaire investors.
Leslie Vander Baan VP, Strategic Partnerships | DRIVIN
Personal Development
How to Win Your Best Price Customers with Video Email and Relationship Selling
Elise Kephart “The YouTube Diva” | The Elise Kephart Experience
Leadership
Steering Women into Sales: Benefiting from Gender Diversity and Best Practices for the Hiring, Retention, and Advancement of Women
Women influence at least 80% of car buying decisions, yet they constitute just approximately 20% of automobile dealership employees.
W. Scott Simpson Senior Partner | Simpson, McMahan, Glick & Burford
Lunch

12:55p - 1:40p  

Lunch| 12:55p - 1:40p

Fuel Break and Lunch
- Sponsored by Facebook
Inspirational Keynote

1:40p - 2:10p  

Inspirational Keynote| 1:40p - 2:10p

Think and Get Rich for Women
Authorized by the Author Sharon Lechter and the Napoleon Hill Foundation, Copeland teaches the 13 traits all women need to create success and significance. Copeland's keynote/workshop provides unique insights and specific steps to boost people's levels of personal success, their financial IQ and their bank balance!
Lisa Copeland CEO/Founder | Cars Her way
Final Closing Remarks

2:10p - 2:20p  

Final Closing Remarks| 2:10p - 2:20p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training