June 26, 2016

Welcome / Key Note

5:00p - 5:15p  

Welcome / Key Note| 5:00p - 5:15p

Women In Automotive Kickoff with Ted Smith
Ted L. Smith CAE, President | Florida Automobile Dealers Association (FADA)
Welcome

5:15p - 5:30p  

Welcome| 5:15p - 5:30p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Keynote Anchor

5:30p - 6:00p  

Keynote Anchor| 5:30p - 6:00p

Fearless…AM I?
It's time for us to be bold, act with urgency and embrace risks with potential to produce exponential results!
Lisa Copeland CEO/Founder | Cars Her way
Keynote

6:00p - 6:30p  

Keynote| 6:00p - 6:30p

Reclaiming the Sisterhood: How Women Help (and Sometimes Hinder) Other Women’s Careers
- Sponsored by General Motors In this provocative session, we'll explore how women help other women in their careers, and, regrettably, how they sometimes hinder other women's career success.
Bill Huffaker Global Director of Talent Acquisition | General Motors
Break

6:30p - 6:45p  

Break| 6:30p - 6:45p

Break
Sponsored by ELEAD1ONE
Workshop 1

6:45p - 7:30p  

Workshop 1| 6:45p - 7:30p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Building a Customer Loyalty Platform, Not Another Program
Susan Lane Director of Public Relations & Community Engagement | Hoffman Auto Group
Trends for Women: Selling, Marketing, Employment
How Lead Loyal are Women Car Buyers? Why it’s Important to Care.
In this session, Scott Pechstein highlights the buying motivations of today's women car buyers and tips to help retailers improve lead loyalty, enhance customer service, and ultimately sell more cars to women consumers.
Scott Pechstein Vice President of Sales | Autobytel Inc
Personal Development
Mindfulness & Emotional Intelligence for Leaders, Supported by Science
Carey Fried Director | CallSource
Leadership
Fireside Chat
- Sponsored by Cars.com
Host: Jack Simmons Dealer Consultant | Simmons Automotive Training
Host: Cynthia Hiskes Chief People Officer | Cars.com
Break

7:30p - 7:35p  

Break| 7:30p - 7:35p

Break
Keynote Panel

7:30p - 8:10p  

Keynote Panel| 7:30p - 8:10p

No Glass Ceiling: Success Stories in Automotive
Moderator: Mark D. Johnson President | MD Johnson Inc.
Panelist: Loren Sheffer Principle | M.D. Johnson, Inc.
Panelist: Anne C. Williams President | Holman Parts Distribution
Panelist: Tracy Shields Jones President | Century Automotive Group, Inc.
Panelist: Mary Byrne Manager | Auburn Volkswagen
Workshop 2

7:35p - 8:20p  

Workshop 2| 7:35p - 8:20p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Digital Roadmap to Purchase – and the Changing Female Shopper
Today's battle for hearts, minds and dollars is won (or lost) in micro-moments-intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. It's no surprise that consumers turn to digital - especially mobile - as they shop for a car.
Jessie Hochhalter Sales Strategy and Enablement Team | Google (on behalf of L2TMedia)
Dena Denman Senior Field Consultant | L2TMedia
Trends for Women: Selling, Marketing, Employment
Build a Responsive Dealership Through Mobile
In this workshop, you'll learn more about consumer mobile behavior and insights from our new on-the-lot, geo-fencing research to not only help you get a deeper understanding of what mobile activities drive a consumer to your dealership, but also what mobile activities consumers are engaging in while on your lot.
Jennifer White Training Manager | Cars.com
Personal Development
Somewhere Over the Rainbow
I am excited to share with you a story about faith, belief in action, and making dreams come true. Using my life experiences to illustrate that no matter who you are or where you come from, you can be whatever you want to be.
Leadership
Roadmap to Increase Revenue – Psychology of Sales
A Roadmap of how to Increase Revenue and reach the unreachable in the Automotive Industry
Linda Barnette CEO | Fifth Gear Sales
Break

8:20p - 8:25p  

Break| 8:20p - 8:25p

Break
Keynote Panel

8:25p - 9:05p  

Keynote Panel| 8:25p - 9:05p

Automotive Industry Changing Landscapes
Marc S. Bland Vice President, Diversity & Inclusion | IHS Automotive
Inspirational Keynote

9:05p - 9:35p  

Inspirational Keynote| 9:05p - 9:35p

Key Ingredients to Growth: Inspiration, Empowerment and Vulnerability
In this session, I hope to share a few of those stories along with the insights I have gathered about pulling strength from the vulnerability of sharing with each other. I will discuss overcoming the challenges with each new career chapter, questions to ask yourself to find your inspiration, and how to dedicate yourself fully to your personal mission.
Tammie LeBleu National Dealer Development | AutoLoop
Closing Remarks

9:35p - 9:50p  

Closing Remarks| 9:35p - 9:50p

WIA Board / Emcees – Northwood Students and Scholarships Recognition
Host: Elgie Bright Automotive Marketing Chair | Northwood University
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
Cocktail Reception

10:00p - 12:00a  

Cocktail Reception| 10:00p - 12:00a

Ally Cocktail Reception
International Ballroom II

June 27, 2016

Breakfast

12:00p - 12:30p  

Breakfast| 12:00p - 12:30p

Breakfast / Mentoring
Breakfast Keynote

12:30p - 12:45p  

Breakfast Keynote| 12:30p - 12:45p

Essentials of Mentoring
The facilitated workshop will provide an understanding of the important role mentoring plays in the professional development of individuals within any organization, the characteristics and best practice behaviors of mentors and mentees and exercises to develop the participants' skills in mentoring.
Nancy Wolk Principal | eMentorConnect
Welcome / Kickoff

1:00p - 1:15p  

Welcome / Kickoff| 1:00p - 1:15p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Keynote Anchor

1:15p - 1:45p  

Keynote Anchor| 1:15p - 1:45p

Women@Hyundai: We Make Things Better
Learn how the Women@Hyundai ERG improves employee engagement. Learn how diversity and inclusion contributes to Hyundai?s success. Learn how at Hyundai, we make things better.
Dr. Suzanne Mendoza Feeney Senior Manager, Customer Communications Strategy | Hyundai Motor America
Break

1:45p - 1:55p  

Break| 1:45p - 1:55p

Break
Workshop 1

1:55p - 2:40p  

Workshop 1| 1:55p - 2:40p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Insights on Careers at the Dealership for Women
Personal branding is something that has taken on a new life with the ability of sales people to market on social media. I can talk about my successes and my failures and hopefully help other women grow in their own careers.
Moderator: Amy Bannor General Sales Manager | Towbin Fiat Alfa Romeo
Panelist: Judy L. Farcus Serra CFO | Headquarter Automotive
Panelist: Deborah Krueger Client Care Center Manager | Treasure Coast Lexus and Treasure Coast Toyota
Panelist: Melissa Hansen Kann Client Relations Manager | McGrath Acura of Westmont & McGrath Acura of Downtown Chicago
Trends for Women: Selling, Marketing, Employment
Connect the Online and Offline Experience to Empower Women Car Buyers
Kerri Wise VP, Industry Education and Relations | TrueCar
Personal Development
How to Communicate Effectively to Men
Melanie Batenchuk | Be Car Chic
Leadership
Creating Policies that Help You Win with Women, Millennials and Families (Panel)
- Sponsored by Ally
Moderator: Kathy Gilbert Director of Customer Success | CDK Global, Inc
Panelist: Andrea Riley Chief Marketing Officer | Ally
Panelist: Kathleen L. Patterson Sr Vice President of Dealer Financial Services | Ally
Panelist: Alison Summerville Business Administration Executive | Ally Financial Inc.
Break

2:40p - 2:45p  

Break| 2:40p - 2:45p

Break
Workshop 2

2:45p - 3:30p  

Workshop 2| 2:45p - 3:30p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Your Dealership is Not a Stock Photo
Kate Frost Owner | Kate Frost, Inc.
Joe Webb President and Founder | DealerKnows Consulting
Trends for Women: Selling, Marketing, Employment
Beyond the 18%: Tactical Tips to Increase Women Employees in Dealerships
- Sponsored by Hireology Moderator: BreAnna Fisher VP of Major Accounts | Hireology Panelists: Ted Kraybill President & Founder | ESI Trends Andrea Schliessman Senior Director / Learning & Development | AutoNation
Panelist: Candice Crane People Strategist |
Personal Development
Driving in the Middle Lane: Business and Life Lessons From the Auto Industry
Dr. Pat Schuch President | Integra Resources LLC
Leadership
Take Action in Changing Your Company’s Culture
We will discuss how great owners and founders start businesses not to create a company but to solve a problem, to serve a calling, and to understand that they have a purpose that can actually make a meaningful difference.
David & Diana Villa CEO & CFO | Imperial Press Direct
Break

3:30p - 3:35p  

Break| 3:30p - 3:35p

Break
Keynote

3:35p - 4:05p  

Keynote| 3:35p - 4:05p

Women Trailblazers: Lessons on Leadership
- Sponsored by Cox Automotive
Sharon Kitzman Vice President and General Manager DMS | Dealertrack Technologies
Lori Wittman Sales and F&I Solutions | Cox Automotive
Lunch & Film

4:05p - 5:05p  

Lunch & Film| 4:05p - 5:05p

Miss Representation
Written and Directed by Jennifer Siebel Newsom - Miss Representation exposes how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America.
Break

5:05p - 5:10p  

Break| 5:05p - 5:10p

Break
Workshop 3

5:10p - 5:55p  

Workshop 3| 5:10p - 5:55p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
How to Recognize & Obtain Retail Career Success
Joni Stuker President and Founder | Owner Connect
Trends for Women: Selling, Marketing, Employment
Millennial and Gen X Moms: The Role of Social Media and the Mobile Phone in Her Path to Purchase
A showcase of some creative ways that brands, regional dealer associations, and individual dealers can use Twitter to influence the Auto shopping process.
Rebecca Rosengard Automotive Industry Marketing Lead | Twitter
Personal Development
Straight Talk for Women in Marketing and Sales
Dennis Galbraith Head of OEM and Reseller Programs | Dealer eProcess
Leadership
Lead Where Few are Willing to Go
Doug will speak from his experiences to outline significant missed opportunities in dealerships available to “time starved leaders” to help drive maximum efficiencies, increased profits and reduced risks with the most efficient, time compressed, proven business strategies.
Doug Austin President | Stragetic Source
Break

5:55p - 6:00p  

Break| 5:55p - 6:00p

Break
Workshop 4

6:00p - 6:45p  

Workshop 4| 6:00p - 6:45p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Attracting and Retaining Your Next Best Employees: What’s Good for Millennials is Good for Everyone
Donna Wagner will give you a better understanding the Millennial generation and how to attract and retain the right employees. Learn techniques that work for all generations of employees and company sizes!
Donna Wagner Chair/Professor, Aftermarket Management | Northwood University
Trends for Women: Selling, Marketing, Employment
What’s Driving the Millennial Woman?
Jaclyn Trop Award-Winning Journalist | Forbes
Personal Development
“Real Talk” on How to Create Culture to Win With Women!
Host: Joni Stuker President and Founder | Owner Connect
Guest Speaker: Craig Lockherd Founder and President | AutoMax Recruiting and Training
Guest Speaker: Lisa Copeland CEO/Founder | Cars Her way
Leadership
It’s Not Just For Men Anymore (Panel)
Moderator: Yolanda Rocio Vice President Human Resources | CDK Global, Inc
Panelist: Evelyn Chatel Co-Owner / General Manager | Freedom Auto Group
Panelist: Jennifer Martin Dealer Principal / Owner | Country Chevrolet-Cadillac / Chrysler-Dodge-Jeep-Ram of Plymouth, IN
Panelist: Augie Rodriguez-Gunn General Manager | Chrysler Jeep Dodge City of McKinney
Panelist: Lisa W. Wardell Executive Vice President & Chief Operating Officer | The RLJ Companies
Break

6:45p - 7:00p  

Break| 6:45p - 7:00p

Break
Keynote Anchor

7:00p - 7:30p  

Keynote Anchor| 7:00p - 7:30p

Stepping Out of Your Comfort Zone: Education Solutions to Advance Your Automotive Career
It may be you who is hungry for career growth or maybe it's your employees or future employees that need inspiration at work to further grow their careers and remain committed to your company.
Jennifer Suzuki President | e-Dealer Solutions and NADA Academy
Camron Wilson Senior Consultant, Education Solutions | e-Dealer Solutions and NADA Academy
Keynote Anchor

8:20p - 8:50p  

Keynote Anchor| 8:20p - 8:50p

Ladies, We Can Do So Much More Than Manage Bill Pay!
Natali talks about mobilizing women to understand the entire financial picture for their family and learn to make empowered decisions.
Natali Morris Anchor / Contributer | MSNBC / CNBC
Guest Speaker: Clayton Morris Anchor | The FOX News Channel
Keynote Award

8:50p - 9:05p  

Keynote Award| 8:50p - 9:05p

Annual WIA Innovation & Inspiration Award
- Sponsored by Cars.com
Keynote Award

9:05p - 9:20p  

Keynote Award| 9:05p - 9:20p

Cox Automotive Breakthrough Leader of the Year Award
Closing Remarks / Mentor Networking

9:20p - 9:30p  

Closing Remarks / Mentor Networking| 9:20p - 9:30p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Mentoring Program

9:30p - 10:00p  

Mentoring Program| 9:30p - 10:00p

Mentor Program Update and Networking
- Sponsored by CDK Global
Host: Kathy Gilbert Director of Customer Success | CDK Global, Inc
Cocktail Party

10:00p - 12:00a  

Cocktail Party| 10:00p - 12:00a

MD Johnson, Inc. Cocktail Reception
- Sponsored by MD Johnson, Inc.

June 28, 2016

Breakfast

12:00p - 12:45p  

Breakfast| 12:00p - 12:45p

Breakfast/Mentoring
Sponsored by CDK Global
Breakfast Speaker

12:45p - 1:00p  

Breakfast Speaker| 12:45p - 1:00p

NCM Leadership Scholarship Award Ceremony
Presented by: Brandiss Drummer Operations Manager | NCM Associates
Amanda Ledezma General Manager | Cable Dahmer of Kansas City
Welcome

1:00p - 1:15p  

Welcome| 1:00p - 1:15p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training
Inspirational Keynote

1:15p - 1:45p  

Inspirational Keynote| 1:15p - 1:45p

Competence, Confidence & Community – The Unstoppable Strength of Fired-Up Women!
In a world where community and authenticity are overused words, how will you walk away from this year?s conference and make a real difference in the automotive world we live, work, and play? Emily Miller will guide us and challenge us through a short journey of notes from the road. Or more fittingly, notes from the backroads. A place where competence, confidence, and the power of teamwork can make (or break) a team, results, the experience, and the spirit.
Emily Miller President | Soulside Network
Keynote

1:45p - 2:15p  

Keynote| 1:45p - 2:15p

Hire & Inspire a Legion of World-Class Leaders (Women)
Erich K. Gail Chief Executive Officer | Cardinale Group of Companies
Break

2:15p - 2:25p  

Break| 2:15p - 2:25p

Break
Workshop 1

2:25p - 3:10p  

Workshop 1| 2:25p - 3:10p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Colors on Parade – Using Public Relations for Your Company and Yourself
People throw the term PR around a lot without a true understanding of the meaning. They believe by writing a press release, their topic is all of a sudden news worthy. This is far from the truth. With the growth of social media, anyone can "create" their own news, but it doesn't carry the true credibility and weight of traditional media relations.
Claire Calhoun Vice President of Sales and Marketing | Colors on Parade
Trends for Women: Selling, Marketing, Employment
The Doctor is In: Prescribing Marketing Plans to the Three Women Personas
Stop marketing to your consumer based on their demographic, and start marketing to them based on their persona. Stefania Mereu, VP of Research at Vast and a P.h.D. in Cognitive Psychology, passionately dedicates herself to identifying the core personas of buyers across automotive. Through her research, she revealed two different groups of moms, and a female millennial, suggesting that those groups have a unique combination of needs that distinguish them from other demographic groups.
Stefania Mereu VP of Research | Vast
Personal Development
Do One Thing Different Today – “Dealer Rehab”
Life inside any dealership is challenging. Many of us spend an immense amount of time trying to lead, set process or cultural tones in the store and more often than not, the exercise can end in frustration and chaos. Has your store hit its bottom? Does it seem like certain hurdles with staff or culture will never resolve? Are we stepping back and taking an honest look at how WE can truly affect change in our organizations?
Brent Wees Director of First Impressions | Nextup
Leadership
Getting Fired from Dad’s Dealership Wasn’t All That Bad. A 7-5-1 Approach
Sponsored by NCM Associates, Inc.
Amanda Ledezma General Manager | Cable Dahmer of Kansas City
Break

3:10p - 3:20p  

Break| 3:10p - 3:20p

Break
Workshop 2

3:20p - 4:05p  

Workshop 2| 3:20p - 4:05p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Marketing Outside of the Box
Sponsored by AskPatty.com I will be sharing strategies and sharing effective tactics I used to increase our market share.
Julie Kimes Marketing Director | ODaniel Automotive Group
Trends for Women: Selling, Marketing, Employment
F&I Will Accelerate Your Career
F&I Will Accelerate Your Career, will show the benefits, to all women, why they should pursue the F&I office, to move forward in the automotive industry. Women have proven to be better performers in the F&I office, however too many women do not aspire to be a Business Manager.
Tony Dupaquier Director | The Academy
Personal Development
Drive It Like You Stole It: Taking Control of Your Journey
Kimberly Cowan VP of Business Operations | AutoAlert, LLC
Leadership
Tricks to Automate Recruiting and Hiring Processes
We all reach forks in the road; we make choices then wonder "what if?" What we often overlook is that all our choices create a ripple effect.
Erin Wold Chief People Officer | RedCap Automotive Technology
Break

4:05p - 4:10p  

Break| 4:05p - 4:10p

Break
Workshop 3

4:10p - 4:55p  

Workshop 3| 4:10p - 4:55p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Consumer Financial Literacy for Dealerships
Financial literacy is becoming essential to the future of the auto industry. We have seen the beginnings of a transformation in the customer's buying behavior and expectations.
Kim Gershon Senior Vice President, Western Regional Leader | Wells Fargo Dealer Services
Trends for Women: Selling, Marketing, Employment
Latinas on the Lot: The Essentials of Engaging Latina Car Buyers
As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases.
Rebecca Lindland Senior Director of Commercial Insights | Kelley Blue Book
Personal Development
Your Path. Your Brand. Your World. Standing Out in a Saturated World.
We may not control our bosses, our clients, our workload, our products, or coworkers. What we can control is ourselves, our drive, and our brand. So, learn how to cultivate yours and the mediums that most effectively help build your brand either subtly or loudly.
Subi Ghosh Senior Director of Dealer Strategy | Stream Companies
Leadership
Define Your Career Path – Exploring Opportunities Within the Automotive Ecosystem
The Automotive industry is an ecosystem filled with products, services, manufactures, dealers, vendors and customers. With so many layers and interconnected elements, navigating the Automotive Community can be exciting and daunting.
Candice Crane People Strategist |
Lunch & Keynote Speaker

4:55p - 5:55p  

Lunch & Keynote Speaker| 4:55p - 5:55p

Dealership Culture Defines the Retail Experience for Women
Allan Cooper | Cooper Media Group
Thank You & Closing Remarks

5:55p - 6:25p  

Thank You & Closing Remarks| 5:55p - 6:25p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Jack Simmons Dealer Consultant | Simmons Automotive Training