Category: Press

Posted on May 21, 2016 - News, Press

This woman’s work – Jody DeVere and Christy Roman Interview with Strategy Mob

It’s one thing to recruit women to be part of your dealership, it’s another to retain them. Two industry leaders share how to do both. When female customers walk into your showroom, they notice when there are few, if any, women salespeople to greet them. According to the most recent NADA Workforce Study, women represented only 18.5 percent of dealership employees; 8 percent of those were employed in key positions, 91 percent in office and admin support. Those numbers need… Read more »

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Posted on May 18, 2016 - Press

Mentoring key to good management at growing Florida automotive group

Published in Automotive Buy Sell ReportHeadquarter Automotive Group is in expansion mode and Judy Farcus Serra, the Group’s CFO, is helping lead the charge. “We are really going to focus on luxury now,” she tells Automotive Buy Sell Report. Serra has the experience. She has already helped the Group acquire open points and existing franchises for Headquarter, which is based in Miami, Florida. The minority-owned Group has won Toyota’s Presidents Cabinet Award seven times, among its many accolades. Its flagship… Read more »

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Posted on May 13, 2016 - Press

Creating a personal social media brand to sell more cars

Published in Automotive Buy Sell Report Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than men. “If we treat [women] right, they can be that customer for life,” says Celeste D. Briggs, director of the Women’s Retail Network and of Diverse Dealer Programs in General Motors’ dealer development. Dealerships are now competing on customer experience, and part of that experience is making their dealerships… Read more »

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Posted on May 4, 2016 - Press

Helping dealerships become more successful with women managers and buyers

Published in Automotive Buy Sell Report Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than men. “If we treat [women] right, they can be that customer for life,” says Celeste D. Briggs, director of the Women’s Retail Network and of Diverse Dealer Programs in General Motors’ dealer development. Dealerships are now competing on customer experience, and part of that experience is making their dealerships… Read more »

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Posted on April 25, 2016 - Press

Adding to a dealership’s value through helping the community

Published in Automotive Buy Sell Report When the Hoffman Auto Group acquired BMW of Watertown last October, it sent out a press release announcing the change and introducing the new management. That included a photo of five members of the Hoffman family—all male. A female customer sent a letter to the Group asking why there weren’t more women in management. “I was thrilled,” says Susan Lane, manager of corporate reputation and community outreach for the Hoffman Group. Lane manages a… Read more »

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