Category: Press

Posted on January 18, 2018 - News, Press

Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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Posted on December 13, 2017 - Press

People first is the motto of this dealership group plus an auto business optimist

I was at the Women in Automotive conference in Rancho Mirage, near Palm Springs, earlier this week. This is my second time to attend WIA and I feel like I got more out of it this time. It probably helped that I didn’t have to spend hours on a plane to get there. I live in Los Angeles, a few hours away by car. I think the content spoke to me more this time, as well. Or perhaps I was… Read more »

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Posted on October 23, 2017 - Press

Inspiring a More Positive Culture

Passion, Motivation and Performance Have you ever seen anyone that is truly passionate about their work or cause? Many start-up companies begin with contagious passion to achieve their mission/vision and goals. Their passion and actions create positive emotions in those around them and it is amazing how this inspires motivation. Motivation, development and support can inspire performance. Performance can propel individuals and organizations to higher levels and goal achievement! Examples such as Amazon come to mind. On the other spectrum… Read more »

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Posted on October 3, 2017 - Press

Orlando Online Advertising Expert Roman Panelist at Exclusive Automotive Influencer Summit

Orlando, FL – The head of local ad agency NOW Digital played a prominent role in the prestigious Cars.com Influencer Summit in Chicago. Christy Roman was one of only 10 leading industry voices selected to be panelists at the event, considered one of the top automotive sessions in the country. The Influencer Summit, held by Cars.com at its new headquarters in Chicago Sept. 28, brought together some of the nation’s top automotive minds for the one-day event. Other authorities present… Read more »

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Posted on August 16, 2017 - Press

Martin Kia General Manager aims high in the dealership world

Wadette Bradford is a “gearhead”. As a high school student in Tuskegee, Ala., she took an advanced mechanics class as her elective. And in English class? “I would always write my essays about high-performance super cars,” Bradford tells Automotive Buy Sell Report. It was only natural then, that she would end up in the car business. As General Manager of Martin Kia in Bowling Green, Ky, Bradford is leaving her mark on the dealership and the industry at large. She… Read more »

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Posted on July 12, 2017 - Events, News, Press

What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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Posted on June 30, 2017 - Press

Are You Really Listening to Your Biggest Customer – Women?!

Women in the US buy or Influence over 80% of all car purchases yet most automakers, dealers, and salesmen treat them like a niche. Consider these three facts: Women in the U.S. Buy, 65% of all new cars, 45% of all light trucks and SUVs and influence 80% of all car purchases 75% of women feel misunderstood by car marketers 95% of the country’s 20,000 auto dealers are owned and operated by men She-economy Guide, Stephanie Holland The Next Killer… Read more »

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Posted on June 26, 2017 - Press

New Keynote Speaker Jeffery Tobias Halter Rounds Out All-Star Lineup at Women in Automotive Conference

Orlando, FL – Women in Automotive (WIA) today announced the addition of Jeffery Tobias Halter, President of YWomen, to their keynote roster for its upcoming conference in Orlando, July 9-11. WIA is a collection of industry leaders focused on empowering and developing women in the automotive sector. Halter is a highly sought-after speaker whose company, YWomen, focuses on engaging men in women’s leadership issues. He is the author of two books, Why Women, The Leadership Imperative to Advancing Women; and… Read more »

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Posted on June 1, 2017 - Press

Plans Coming Together for Women in Automotive Conference

On July 9 through July 11, Women in Automotive (WIA) will be holding its Summer Conference at the Omni Orlando Resort in ChampionsGate, FL. The conference is designed for automotive manufacturers, suppliers and dealerships, including collision repair centers, and Jody DeVere, Founding Board Member of WIA, notes, “We are very excited about this summer’s conference. We will have an all-star lineup of over 100 speakers, and our focus is on educating and empowering women and men in the automotive community… Read more »

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Posted on April 27, 2017 - Press

Men Champions Advance Careers for Women

Many men execs, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that “half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none.” These apprehensions build walls that deny access to the power holders and potential career mentors that can advance careers, and subsequently talented women find themselves excluded and marginalized. Thus, the organization… Read more »

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