Category: Press

HGreg marketing exec helps dealership group expand culturally and geographically

Soledad Gonzalo has always been very focused on work, even as she became a mother of two. After the birth of her third child, however, she took four years off going into an office to concentrate on the work of being a mother. When she looked to work for a company again, the marketing veteran decided on a position as regional marketing director with HGreg.com. Based in Florida, HGreg.com sells pre-owned vehicles using an online-offline sales structure. Gonzalo saw that… Read more »

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It’s all about aggregation, says WASCO’s CEO

Wholesale Auto Supply Company was founded by auto dealers with a simple concept in mind – getting the most bang for their buck. Though the firm, also known as WASCO, has evolved since its founding, its mission has remained the same – help dealerships save money through bulk purchasing. “Basically, if it is not something the manufacturers encourage you to buy from them, we are a supplier,” WASCO CEO Andrea Karsian tells Automotive Buy Sell Report, adding we supply “anything… Read more »

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Female Technicians: Women’s Voices on Where to Start

Jody DeVere, CEO of AskPatty.com, a site that provides automotive advice for women, is passionate about bringing more women into the automotive industry, and Valvoline is too. Jody connected with a few women who have found success in the industry. Find out how they broke into this male-dominated trade. In a new report, the TechForce Foundation, a non-profit with a mission to champion students to and through their education and into careers as professional technicians, predicts that demand for new… Read more »

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Why Diversity Will Fuel the Future of the Automotive Industry

by Cynthia Hiskes The conventional wisdom about diversity in the workplace is that diversity is good for business. More diverse companies have been shown to outperform their peers, and teams with a heterogeneous mix of people work smarter.[i] Well, I believe the conventional wisdom holds true for the automotive industry with one major exception: diversity (and the competencies it enables) is not just good for the automotive business — diversity is essential for survival. Ongoing Transformation For the automotive industry,… Read more »

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An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic. CPI scratched the surface in a previous article, Where Are All the Women in Automotive. With less than a quarter of the automotive workforce positions occupied by women, it’s a stark contrast to the 65 percent of new vehicles purchased by women. It warrants further exploration. What better source to tap into than Jody DeVere, CEO of AskPatty.com, an automotive advice website geared toward women. We… Read more »

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A woman’s place is in the dealership for Cherie Watters

Cherie Watters, chief financial officer and chief operating officer of the O’Gara Coach auto group in Beverly Hills, CA, has thought about owning her own dealership for decades. She still thinks about it. But her current situation is pretty great, Watters admits. “The things we get to do here are so different,” she tells Automotive Buy Sell Report. “I am not done with the experience here yet.” O’Gara Coach has three locations in Southern California – Beverly Hills, Westlake, and… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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People first is the motto of this dealership group plus an auto business optimist

I was at the Women in Automotive conference in Rancho Mirage, near Palm Springs, earlier this week. This is my second time to attend WIA and I feel like I got more out of it this time. It probably helped that I didn’t have to spend hours on a plane to get there. I live in Los Angeles, a few hours away by car. I think the content spoke to me more this time, as well. Or perhaps I was… Read more »

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Inspiring a More Positive Culture

Passion, Motivation and Performance Have you ever seen anyone that is truly passionate about their work or cause? Many start-up companies begin with contagious passion to achieve their mission/vision and goals. Their passion and actions create positive emotions in those around them and it is amazing how this inspires motivation. Motivation, development and support can inspire performance. Performance can propel individuals and organizations to higher levels and goal achievement! Examples such as Amazon come to mind. On the other spectrum… Read more »

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Orlando Online Advertising Expert Roman Panelist at Exclusive Automotive Influencer Summit

Orlando, FL – The head of local ad agency NOW Digital played a prominent role in the prestigious Cars.com Influencer Summit in Chicago. Christy Roman was one of only 10 leading industry voices selected to be panelists at the event, considered one of the top automotive sessions in the country. The Influencer Summit, held by Cars.com at its new headquarters in Chicago Sept. 28, brought together some of the nation’s top automotive minds for the one-day event. Other authorities present… Read more »

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