Category: News

Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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Race adds a level of difficulty in workplace

For women of color in the auto industry, race adds another element to the challenges they face. But it’s often unclear to them how directly their experiences are linked to their gender, race or ethnicity. “I am also African-American,” one respondent to the Automotive News Project XX Survey wrote. “So I am unsure if it is gender or race that contributes to the male perceptions of me.” Something that is clear: Women of color are both under-represented and underpaid. The… Read more »

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The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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2017 Women in Automotive Conference Taps Two Influential Entrepreneurs for Key Speaking Roles

Orlando, FL – The founder of Shari’s Berries and the best-selling author behind the “Rich Dad” and “Think and Grow Rich” brands have been confirmed as keynote speakers at the nation’s top women’s automotive conference. The 2017 Women in Automotive (WIA) Convention is set for July 9-11 in Orlando, Florida. The three-day conference draws upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. It includes a networking event, speakers,… Read more »

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Women in Automotive Names Auto Industry Pioneer Lisa Copeland as Brand Ambassador and Board Member

Orlando, FL – Women in Automotive (WIA), a collection of industry leaders focused on empowering and developing women in the automotive sector, announced today that award-winning sales and brand strategist Lisa Copeland has been named WIA Brand Ambassador and added to the organization’s Board of Directors. Her appointment comes as Women in Automotive accelerates its footprint in the industry, expanding its annual conference to two venues with the addition of a West Coast location in 2017. WIA’s annual conference in… Read more »

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Women in Automotive and She Buys Cars hosts “What Drives Her” Panel at the Chicago Auto Show 2017

Earlier this month during the Chicago Auto Show Media Preview, Women in Automotive and She Buys Cars hosted over 150 attendees at the “What Drives Her” luncheon and panel discussion. Experts included Bridget Brennan, Founder and CEO of Female Factor and Author of Why She Buys; Candice Crane, VP of Dealer Solutions at Hireology; Kathy Gilbert, Director of Sales and Business Development at CDK Global; and Jody Hall, VP of the Automotive Market at Steel Market Development Institute. The powerful… Read more »

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Women in Automotive Expands Impact in 2017 – Adds West Coast Conference

Orlando, FL – Women in Automotive (WIA), an organization founded to accelerate the role of women in the automotive industry, is expanding its annual conference to two venues with the addition of a West Coast location in 2017. This year’s schedule kicks off with WIA’s annual conference in Orlando, Florida, July 9-11. This is the third straight year Orlando has hosted the event. The inaugural West Coast event is scheduled for December 10-11 in Palm Springs, CA. Women in Automotive… Read more »

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