Category: News

World Automotive Conference in Istanbul highlights women’s role in industry

The 5th World Automotive Conference (WAC) 2018 kicked off in Istanbul yesterday. The event brought together prominent figures of the global automotive industry and shared the latest developments in the sector, from artificial intelligence (AI) to the “internet of things” (IoT). The two-day event also highlights the increasing role of women who shape the automotive industry, which does not perform well in terms of female employment. In 2018, women accounted for only 16 percent of the executives in the top… Read more »

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Industry Evolution: Women are Buying More Cars Than Men

Melinda Welsh shares why the auto industry needs to change gears and focus on women. The automotive industry needs women to be trailblazers, not just for our ideas and expertise but also because we represent a tremendous market opportunity. When I moved from the Chase Credit Card team to Chase Auto, I focused on the work but I wasn’t blind to the fact that I was often the only woman in the room. Five years later, it’s still a regular… Read more »

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Christy Roman to Speak at the World Automotive Conference 2018 in Istanbul, Turkey

How do online marketing campaigns evolve with the increased competition in automotive industry and differentiated customer needs and expectations? Christy Roman: One of the greatest things about online marketing is the ability to target much better than other media – but one of the other things about it is the fraud and smoke and mirrors aspect that is inherent in digital marketing. Finding a happy medium is key. I advocate Search Engine Marketing along with great advertising content on the… Read more »

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Bold vibes in Nashville

Be fearless. That was a key message that 300 female automotive professionals received May 3 at the Automotive News Leading Women regional conference in Nashville. Dynamic speakers talked about how to do that, as well as how to empower others. Speakers included a pair who set up a women’s network at Continental North America — Janet Harden, left, and Carolyn Cerny, with Automotive News Publisher Jason Stein. AskPatty.com CEO Jody DeVere, who advised attendees to become fearless. Kathy Gilbert, CDK… Read more »

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Are Women’s Conferences Effective?

I usually start my speeches to women’s groups by teasing, “ This will not be a roast of the pale, stale and male good old boys club…as much fun as that would be. ” My speeches and workshops aren’t glorified stitch and b*tch sessions, designed to malign male colleagues. They’re substantive strategy sessions to help women advance in their careers and connect with one another. While I have ample anecdotal evidence and survey data that demonstrate this content is effective, the policy… Read more »

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Katie Mares: A Series on The Decision Maker

Most of us are aware of the disparity of female presence in dealerships. Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men. But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women! Why do you want to take the time to… Read more »

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Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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Race adds a level of difficulty in workplace

For women of color in the auto industry, race adds another element to the challenges they face. But it’s often unclear to them how directly their experiences are linked to their gender, race or ethnicity. “I am also African-American,” one respondent to the Automotive News Project XX Survey wrote. “So I am unsure if it is gender or race that contributes to the male perceptions of me.” Something that is clear: Women of color are both under-represented and underpaid. The… Read more »

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The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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