Category: News

Bold vibes in Nashville

Be fearless. That was a key message that 300 female automotive professionals received May 3 at the Automotive News Leading Women regional conference in Nashville. Dynamic speakers talked about how to do that, as well as how to empower others. Speakers included a pair who set up a women’s network at Continental North America — Janet Harden, left, and Carolyn Cerny, with Automotive News Publisher Jason Stein. AskPatty.com CEO Jody DeVere, who advised attendees to become fearless. Kathy Gilbert, CDK… Read more »

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Are Women’s Conferences Effective?

I usually start my speeches to women’s groups by teasing, “ This will not be a roast of the pale, stale and male good old boys club…as much fun as that would be. ” My speeches and workshops aren’t glorified stitch and b*tch sessions, designed to malign male colleagues. They’re substantive strategy sessions to help women advance in their careers and connect with one another. While I have ample anecdotal evidence and survey data that demonstrate this content is effective, the policy… Read more »

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Katie Mares: A Series on The Decision Maker

Most of us are aware of the disparity of female presence in dealerships. Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men. But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women! Why do you want to take the time to… Read more »

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Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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Race adds a level of difficulty in workplace

For women of color in the auto industry, race adds another element to the challenges they face. But it’s often unclear to them how directly their experiences are linked to their gender, race or ethnicity. “I am also African-American,” one respondent to the Automotive News Project XX Survey wrote. “So I am unsure if it is gender or race that contributes to the male perceptions of me.” Something that is clear: Women of color are both under-represented and underpaid. The… Read more »

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The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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2017 Women in Automotive Conference Taps Two Influential Entrepreneurs for Key Speaking Roles

Orlando, FL – The founder of Shari’s Berries and the best-selling author behind the “Rich Dad” and “Think and Grow Rich” brands have been confirmed as keynote speakers at the nation’s top women’s automotive conference. The 2017 Women in Automotive (WIA) Convention is set for July 9-11 in Orlando, Florida. The three-day conference draws upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. It includes a networking event, speakers,… Read more »

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