Category: News

The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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2017 Women in Automotive Conference Taps Two Influential Entrepreneurs for Key Speaking Roles

Orlando, FL – The founder of Shari’s Berries and the best-selling author behind the “Rich Dad” and “Think and Grow Rich” brands have been confirmed as keynote speakers at the nation’s top women’s automotive conference. The 2017 Women in Automotive (WIA) Convention is set for July 9-11 in Orlando, Florida. The three-day conference draws upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. It includes a networking event, speakers,… Read more »

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Women in Automotive Names Auto Industry Pioneer Lisa Copeland as Brand Ambassador and Board Member

Orlando, FL – Women in Automotive (WIA), a collection of industry leaders focused on empowering and developing women in the automotive sector, announced today that award-winning sales and brand strategist Lisa Copeland has been named WIA Brand Ambassador and added to the organization’s Board of Directors. Her appointment comes as Women in Automotive accelerates its footprint in the industry, expanding its annual conference to two venues with the addition of a West Coast location in 2017. WIA’s annual conference in… Read more »

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Women in Automotive and She Buys Cars hosts “What Drives Her” Panel at the Chicago Auto Show 2017

Earlier this month during the Chicago Auto Show Media Preview, Women in Automotive and She Buys Cars hosted over 150 attendees at the “What Drives Her” luncheon and panel discussion. Experts included Bridget Brennan, Founder and CEO of Female Factor and Author of Why She Buys; Candice Crane, VP of Dealer Solutions at Hireology; Kathy Gilbert, Director of Sales and Business Development at CDK Global; and Jody Hall, VP of the Automotive Market at Steel Market Development Institute. The powerful… Read more »

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Women in Automotive Expands Impact in 2017 – Adds West Coast Conference

Orlando, FL – Women in Automotive (WIA), an organization founded to accelerate the role of women in the automotive industry, is expanding its annual conference to two venues with the addition of a West Coast location in 2017. This year’s schedule kicks off with WIA’s annual conference in Orlando, Florida, July 9-11. This is the third straight year Orlando has hosted the event. The inaugural West Coast event is scheduled for December 10-11 in Palm Springs, CA. Women in Automotive… Read more »

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Record Attendance, Exciting Keynote Speakers Highlight Second Annual Women in Automotive Conference

Orlando, FL – More than 400 professionals from across the country attended the second annual Women in Automotive Conference, held in late June at the Omni Resort in ChampionsGate, FL, located just outside of Orlando. Attendance jumped an impressive 33 percent from the conference’s inaugural event in 2015. “Last year’s Women in Automotive event was phenomenal, but this one far surpassed it,” said Christy Roman, founder of Women in Automotive. “The positive feedback we’ve received from both attendees and sponsors… Read more »

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Christy Roman: Changing the Face of Automotive through Leadership

Published in NCM Institute’s Blog by Lindsey Quinn Dealerships around the country struggle to find innovative ways to recruit and retain top female talent; meanwhile, women themselves face challenges balancing work and home and often have to establish their place in the traditional dealership. It’s a situation that many believe needs to change. We recently interviewed Christy Roman, founder of Women in Automotive (WIA), about the difficulties women face and asked her how the industry can address them. Read on… Read more »

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This woman’s work – Jody DeVere and Christy Roman Interview with Strategy Mob

It’s one thing to recruit women to be part of your dealership, it’s another to retain them. Two industry leaders share how to do both. When female customers walk into your showroom, they notice when there are few, if any, women salespeople to greet them. According to the most recent NADA Workforce Study, women represented only 18.5 percent of dealership employees; 8 percent of those were employed in key positions, 91 percent in office and admin support. Those numbers need… Read more »

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