I was at the Women in Automotive conference in Rancho Mirage, near Palm Springs, earlier this week. This is my second time to attend WIA and I feel like I got more out of it this time. It probably helped that I didn’t have to spend hours on a plane to get there. I live in Los Angeles, a few hours away by car. I think the content spoke to me more this time, as well. Or perhaps I was just more receptive.
Attendees ranged from women who were dealer principles, dealership CFOs, and marketing managers to women who worked for dealership vendors and who were consultants. There were also men there, as speakers and as attendees. I think it is important for men to attend WIA, both to learn and to know how it feels to be one of a few of their gender in the room.