Press & News

Posted on May 25, 2016 - Press

Make your dealership more competitive by knowing what motivates your employees

Published in Automotive Buy Sell Report In 2010, Lisa Copeland co-authored a marketing proposal aiming to convince the then-named Chrysler Corp. to award an open point for Fiat and Alfa Romeo franchises in Austin, Texas. It was successful and the point was awarded. In January 2011, she became part owner and Managing Partner of the dealership. Nyle Maxwell was Dealer Principle. By this year, Copeland, who just turned 50, was ready for a change. “I didn’t want to spend six… Read more »

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Posted on May 21, 2016 - News, Press

This woman’s work – Jody DeVere and Christy Roman Interview with Strategy Mob

It’s one thing to recruit women to be part of your dealership, it’s another to retain them. Two industry leaders share how to do both. When female customers walk into your showroom, they notice when there are few, if any, women salespeople to greet them. According to the most recent NADA Workforce Study, women represented only 18.5 percent of dealership employees; 8 percent of those were employed in key positions, 91 percent in office and admin support. Those numbers need… Read more »

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Posted on May 18, 2016 - Press

Mentoring key to good management at growing Florida automotive group

Published in Automotive Buy Sell ReportHeadquarter Automotive Group is in expansion mode and Judy Farcus Serra, the Group’s CFO, is helping lead the charge. “We are really going to focus on luxury now,” she tells Automotive Buy Sell Report. Serra has the experience. She has already helped the Group acquire open points and existing franchises for Headquarter, which is based in Miami, Florida. The minority-owned Group has won Toyota’s Presidents Cabinet Award seven times, among its many accolades. Its flagship… Read more »

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Posted on May 13, 2016 - Press

Creating a personal social media brand to sell more cars

Published in Automotive Buy Sell Report Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than men. “If we treat [women] right, they can be that customer for life,” says Celeste D. Briggs, director of the Women’s Retail Network and of Diverse Dealer Programs in General Motors’ dealer development. Dealerships are now competing on customer experience, and part of that experience is making their dealerships… Read more »

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Posted on May 5, 2016 - Events, News

Industry Leaders from GM, Hyundai, Cardinale Automotive Group Tapped for Key Speaking Roles at Second Annual Women in Automotive Conference

The Second Annual Women in Automotive Convention will draw upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. The conference is set for the Omni Orlando Resort at Champions Gate in Orlando, Florida on June 26-28, 2016. The three-day conference includes a recruiting event, speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.… Read more »

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Posted on May 4, 2016 - Press

Helping dealerships become more successful with women managers and buyers

Published in Automotive Buy Sell Report Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than men. “If we treat [women] right, they can be that customer for life,” says Celeste D. Briggs, director of the Women’s Retail Network and of Diverse Dealer Programs in General Motors’ dealer development. Dealerships are now competing on customer experience, and part of that experience is making their dealerships… Read more »

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Posted on April 25, 2016 - Press

Adding to a dealership’s value through helping the community

Published in Automotive Buy Sell Report When the Hoffman Auto Group acquired BMW of Watertown last October, it sent out a press release announcing the change and introducing the new management. That included a photo of five members of the Hoffman family—all male. A female customer sent a letter to the Group asking why there weren’t more women in management. “I was thrilled,” says Susan Lane, manager of corporate reputation and community outreach for the Hoffman Group. Lane manages a… Read more »

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Posted on April 3, 2016 - News

Women auto leaders honored during NADA events – Automotive News

Why aren’t there more women in the auto industry? There is no simple answer, but it was nice to see several honored with “atta girl” pats on the back at events held during the NADA conference, here in Las Vegas this weekend. Please know I use the term “girl” loosely. These are professional women. They are impressive, accomplished and dedicated to the auto industry and paving the way for other women — and men, too — to follow their footsteps.… Read more »

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Posted on January 22, 2016 - News

Women in Automotive Seeks Top Speakers for 2016 Conference

The 2016 Women in Automotive Conference has announced a nationwide search for great speakers looking to reach a unique audience. The focus of the 2016 conference is educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market. Organizers expect more than 600 professionals to attend the conference – doubling the attendance from last year’s inaugural event. The conference, scheduled for June 26-28 at the Omni Orlando Resort at ChampionsGate… Read more »

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Posted on January 11, 2016 - Events, News

Women in Automotive Announces Conference Return – Hopes to Double Attendance for Second Year

Orlando, FL – Building off a hugely successful inaugural 2015 event, Women in Automotive, a group founded to accelerate the role of women in the automotive industry, has announced its second annual conference. The event is set for June 26-28 at the Omni Orlando Resort at ChampionsGate in Orlando, Florida. The focus of the 2016 conference will be on educating and empowering the automotive community on leadership and trends that positively impact employment and sales growth within the female market.… Read more »

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