Press & News

Do You Know What Women Want?

By Jennifer Libin, Sales Director, Automotive Profit Builders Our economy is driven, influenced and essentially run by women. It’s a fact. We live in a “Sheconomy” Women plan and coordinate the finances in the majority of American households. Women are the decision-makers. They manage household budgets and control the “checkbook.” Let’s look at some facts. In 2016, women purchased: 93 % of a family’s food and pharmaceuticals 92% of all vacations 91% of all new homes 85% of all consumer… Read more »

Read Full Article

Are Women’s Conferences Effective?

I usually start my speeches to women’s groups by teasing, “ This will not be a roast of the pale, stale and male good old boys club…as much fun as that would be. ” My speeches and workshops aren’t glorified stitch and b*tch sessions, designed to malign male colleagues. They’re substantive strategy sessions to help women advance in their careers and connect with one another. While I have ample anecdotal evidence and survey data that demonstrate this content is effective, the policy… Read more »

Read Full Article

Katie Mares: A Series on The Decision Maker

Most of us are aware of the disparity of female presence in dealerships. Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men. But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women! Why do you want to take the time to… Read more »

Read Full Article

Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

Read Full Article

HGreg marketing exec helps dealership group expand culturally and geographically

Soledad Gonzalo has always been very focused on work, even as she became a mother of two. After the birth of her third child, however, she took four years off going into an office to concentrate on the work of being a mother. When she looked to work for a company again, the marketing veteran decided on a position as regional marketing director with HGreg.com. Based in Florida, HGreg.com sells pre-owned vehicles using an online-offline sales structure. Gonzalo saw that… Read more »

Read Full Article

It’s all about aggregation, says WASCO’s CEO

Wholesale Auto Supply Company was founded by auto dealers with a simple concept in mind – getting the most bang for their buck. Though the firm, also known as WASCO, has evolved since its founding, its mission has remained the same – help dealerships save money through bulk purchasing. “Basically, if it is not something the manufacturers encourage you to buy from them, we are a supplier,” WASCO CEO Andrea Karsian tells Automotive Buy Sell Report, adding we supply “anything… Read more »

Read Full Article

Female Technicians: Women’s Voices on Where to Start

Jody DeVere, CEO of AskPatty.com, a site that provides automotive advice for women, is passionate about bringing more women into the automotive industry, and Valvoline is too. Jody connected with a few women who have found success in the industry. Find out how they broke into this male-dominated trade. In a new report, the TechForce Foundation, a non-profit with a mission to champion students to and through their education and into careers as professional technicians, predicts that demand for new… Read more »

Read Full Article

Why Diversity Will Fuel the Future of the Automotive Industry

by Cynthia Hiskes The conventional wisdom about diversity in the workplace is that diversity is good for business. More diverse companies have been shown to outperform their peers, and teams with a heterogeneous mix of people work smarter.[i] Well, I believe the conventional wisdom holds true for the automotive industry with one major exception: diversity (and the competencies it enables) is not just good for the automotive business — diversity is essential for survival. Ongoing Transformation For the automotive industry,… Read more »

Read Full Article

An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic. CPI scratched the surface in a previous article, Where Are All the Women in Automotive. With less than a quarter of the automotive workforce positions occupied by women, it’s a stark contrast to the 65 percent of new vehicles purchased by women. It warrants further exploration. What better source to tap into than Jody DeVere, CEO of AskPatty.com, an automotive advice website geared toward women. We… Read more »

Read Full Article

A woman’s place is in the dealership for Cherie Watters

Cherie Watters, chief financial officer and chief operating officer of the O’Gara Coach auto group in Beverly Hills, CA, has thought about owning her own dealership for decades. She still thinks about it. But her current situation is pretty great, Watters admits. “The things we get to do here are so different,” she tells Automotive Buy Sell Report. “I am not done with the experience here yet.” O’Gara Coach has three locations in Southern California – Beverly Hills, Westlake, and… Read more »

Read Full Article