Press & News

Greater Los Angeles Dealer Association Luncheon

Video from the Greater Los Angeles Dealer Association Luncheon in June focused on careers for women at the dealership that features several women dealership principles or key employees and myself Jody DeVere CEO AskPatty.com, Cheri Fleming Dealer Principle, Valencia Acura, Sally Smeed, General Manager, Rusnak Volvo and Sara Elise-Volbert, Owner, Northstar M2

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Top Ford Executive Tapped for Key Speaking Role at Women in Automotive Conference

ORLANDO, Fla., May 31, 2018 /PRNewswire/ –– The fifth-annual Women in Automotive Convention will once again draw upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. The conference is set for the Omni Orlando Resort at Champions Gate in Orlando, Florida on June 24-26, 2018. The multi-day conference includes networking, speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in… Read more »

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Bold vibes in Nashville

Be fearless. That was a key message that 300 female automotive professionals received May 3 at the Automotive News Leading Women regional conference in Nashville. Dynamic speakers talked about how to do that, as well as how to empower others. Speakers included a pair who set up a women’s network at Continental North America — Janet Harden, left, and Carolyn Cerny, with Automotive News Publisher Jason Stein. AskPatty.com CEO Jody DeVere, who advised attendees to become fearless. Kathy Gilbert, CDK… Read more »

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Do You Know What Women Want?

By Jennifer Libin, Sales Director, Automotive Profit Builders Our economy is driven, influenced and essentially run by women. It’s a fact. We live in a “Sheconomy” Women plan and coordinate the finances in the majority of American households. Women are the decision-makers. They manage household budgets and control the “checkbook.” Let’s look at some facts. In 2016, women purchased: 93 % of a family’s food and pharmaceuticals 92% of all vacations 91% of all new homes 85% of all consumer… Read more »

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Are Women’s Conferences Effective?

I usually start my speeches to women’s groups by teasing, “ This will not be a roast of the pale, stale and male good old boys club…as much fun as that would be. ” My speeches and workshops aren’t glorified stitch and b*tch sessions, designed to malign male colleagues. They’re substantive strategy sessions to help women advance in their careers and connect with one another. While I have ample anecdotal evidence and survey data that demonstrate this content is effective, the policy… Read more »

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Katie Mares: A Series on The Decision Maker

Most of us are aware of the disparity of female presence in dealerships. Only one in five employees are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. Ultimately, the car-buying experience is designed by men, delivered by men, for men. But why? Women hold 80% of the influence when purchasing a vehicle and 65% of buyers are women! Why do you want to take the time to… Read more »

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Challenges of retail automotive? These women say ‘bring it’

DETROIT – When Brenna Stansberry got out of high school she could have joined the family used-car business, Park Marina Motors. But she joined the Navy. “The car business was stressful, and I saw that in my parents,” said Stansberry, who later had a family, joined the business and is now the owner of the Redding, Calif., independent used-car dealership. “It takes a lot of energy, and it takes a lot of your family time. When I was young, I… Read more »

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HGreg marketing exec helps dealership group expand culturally and geographically

Soledad Gonzalo has always been very focused on work, even as she became a mother of two. After the birth of her third child, however, she took four years off going into an office to concentrate on the work of being a mother. When she looked to work for a company again, the marketing veteran decided on a position as regional marketing director with HGreg.com. Based in Florida, HGreg.com sells pre-owned vehicles using an online-offline sales structure. Gonzalo saw that… Read more »

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It’s all about aggregation, says WASCO’s CEO

Wholesale Auto Supply Company was founded by auto dealers with a simple concept in mind – getting the most bang for their buck. Though the firm, also known as WASCO, has evolved since its founding, its mission has remained the same – help dealerships save money through bulk purchasing. “Basically, if it is not something the manufacturers encourage you to buy from them, we are a supplier,” WASCO CEO Andrea Karsian tells Automotive Buy Sell Report, adding we supply “anything… Read more »

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Female Technicians: Women’s Voices on Where to Start

Jody DeVere, CEO of AskPatty.com, a site that provides automotive advice for women, is passionate about bringing more women into the automotive industry, and Valvoline is too. Jody connected with a few women who have found success in the industry. Find out how they broke into this male-dominated trade. In a new report, the TechForce Foundation, a non-profit with a mission to champion students to and through their education and into careers as professional technicians, predicts that demand for new… Read more »

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