Press & News

Why Diversity Will Fuel the Future of the Automotive Industry

by Cynthia Hiskes The conventional wisdom about diversity in the workplace is that diversity is good for business. More diverse companies have been shown to outperform their peers, and teams with a heterogeneous mix of people work smarter.[i] Well, I believe the conventional wisdom holds true for the automotive industry with one major exception: diversity (and the competencies it enables) is not just good for the automotive business — diversity is essential for survival. Ongoing Transformation For the automotive industry,… Read more »

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An Interview with Ask Patty’s Jody DeVere

The marked inequity between men and women in automotive has been a far-reaching topic. CPI scratched the surface in a previous article, Where Are All the Women in Automotive. With less than a quarter of the automotive workforce positions occupied by women, it’s a stark contrast to the 65 percent of new vehicles purchased by women. It warrants further exploration. What better source to tap into than Jody DeVere, CEO of AskPatty.com, an automotive advice website geared toward women. We… Read more »

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A woman’s place is in the dealership for Cherie Watters

Cherie Watters, chief financial officer and chief operating officer of the O’Gara Coach auto group in Beverly Hills, CA, has thought about owning her own dealership for decades. She still thinks about it. But her current situation is pretty great, Watters admits. “The things we get to do here are so different,” she tells Automotive Buy Sell Report. “I am not done with the experience here yet.” O’Gara Coach has three locations in Southern California – Beverly Hills, Westlake, and… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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People first is the motto of this dealership group plus an auto business optimist

I was at the Women in Automotive conference in Rancho Mirage, near Palm Springs, earlier this week. This is my second time to attend WIA and I feel like I got more out of it this time. It probably helped that I didn’t have to spend hours on a plane to get there. I live in Los Angeles, a few hours away by car. I think the content spoke to me more this time, as well. Or perhaps I was… Read more »

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Inspiring a More Positive Culture

Passion, Motivation and Performance Have you ever seen anyone that is truly passionate about their work or cause? Many start-up companies begin with contagious passion to achieve their mission/vision and goals. Their passion and actions create positive emotions in those around them and it is amazing how this inspires motivation. Motivation, development and support can inspire performance. Performance can propel individuals and organizations to higher levels and goal achievement! Examples such as Amazon come to mind. On the other spectrum… Read more »

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Race adds a level of difficulty in workplace

For women of color in the auto industry, race adds another element to the challenges they face. But it’s often unclear to them how directly their experiences are linked to their gender, race or ethnicity. “I am also African-American,” one respondent to the Automotive News Project XX Survey wrote. “So I am unsure if it is gender or race that contributes to the male perceptions of me.” Something that is clear: Women of color are both under-represented and underpaid. The… Read more »

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The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Orlando Online Advertising Expert Roman Panelist at Exclusive Automotive Influencer Summit

Orlando, FL – The head of local ad agency NOW Digital played a prominent role in the prestigious Cars.com Influencer Summit in Chicago. Christy Roman was one of only 10 leading industry voices selected to be panelists at the event, considered one of the top automotive sessions in the country. The Influencer Summit, held by Cars.com at its new headquarters in Chicago Sept. 28, brought together some of the nation’s top automotive minds for the one-day event. Other authorities present… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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