Press & News

The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Orlando Online Advertising Expert Roman Panelist at Exclusive Automotive Influencer Summit

Orlando, FL – The head of local ad agency NOW Digital played a prominent role in the prestigious Cars.com Influencer Summit in Chicago. Christy Roman was one of only 10 leading industry voices selected to be panelists at the event, considered one of the top automotive sessions in the country. The Influencer Summit, held by Cars.com at its new headquarters in Chicago Sept. 28, brought together some of the nation’s top automotive minds for the one-day event. Other authorities present… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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Martin Kia General Manager aims high in the dealership world

Wadette Bradford is a “gearhead”. As a high school student in Tuskegee, Ala., she took an advanced mechanics class as her elective. And in English class? “I would always write my essays about high-performance super cars,” Bradford tells Automotive Buy Sell Report. It was only natural then, that she would end up in the car business. As General Manager of Martin Kia in Bowling Green, Ky, Bradford is leaving her mark on the dealership and the industry at large. She… Read more »

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What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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Are You Really Listening to Your Biggest Customer – Women?!

Women in the US buy or Influence over 80% of all car purchases yet most automakers, dealers, and salesmen treat them like a niche. Consider these three facts: Women in the U.S. Buy, 65% of all new cars, 45% of all light trucks and SUVs and influence 80% of all car purchases 75% of women feel misunderstood by car marketers 95% of the country’s 20,000 auto dealers are owned and operated by men She-economy Guide, Stephanie Holland The Next Killer… Read more »

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New Keynote Speaker Jeffery Tobias Halter Rounds Out All-Star Lineup at Women in Automotive Conference

Orlando, FL – Women in Automotive (WIA) today announced the addition of Jeffery Tobias Halter, President of YWomen, to their keynote roster for its upcoming conference in Orlando, July 9-11. WIA is a collection of industry leaders focused on empowering and developing women in the automotive sector. Halter is a highly sought-after speaker whose company, YWomen, focuses on engaging men in women’s leadership issues. He is the author of two books, Why Women, The Leadership Imperative to Advancing Women; and… Read more »

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Plans Coming Together for Women in Automotive Conference

On July 9 through July 11, Women in Automotive (WIA) will be holding its Summer Conference at the Omni Orlando Resort in ChampionsGate, FL. The conference is designed for automotive manufacturers, suppliers and dealerships, including collision repair centers, and Jody DeVere, Founding Board Member of WIA, notes, “We are very excited about this summer’s conference. We will have an all-star lineup of over 100 speakers, and our focus is on educating and empowering women and men in the automotive community… Read more »

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2017 Women in Automotive Conference Taps Two Influential Entrepreneurs for Key Speaking Roles

Orlando, FL – The founder of Shari’s Berries and the best-selling author behind the “Rich Dad” and “Think and Grow Rich” brands have been confirmed as keynote speakers at the nation’s top women’s automotive conference. The 2017 Women in Automotive (WIA) Convention is set for July 9-11 in Orlando, Florida. The three-day conference draws upon top female success stories as it assists the automotive community in recruiting, retaining and developing female employees and leaders. It includes a networking event, speakers,… Read more »

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Men Champions Advance Careers for Women

Many men execs, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that “half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none.” These apprehensions build walls that deny access to the power holders and potential career mentors that can advance careers, and subsequently talented women find themselves excluded and marginalized. Thus, the organization… Read more »

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