Press & News

A woman’s place is in the dealership for Cherie Watters

Cherie Watters, chief financial officer and chief operating officer of the O’Gara Coach auto group in Beverly Hills, CA, has thought about owning her own dealership for decades. She still thinks about it. But her current situation is pretty great, Watters admits. “The things we get to do here are so different,” she tells Automotive Buy Sell Report. “I am not done with the experience here yet.” O’Gara Coach has three locations in Southern California – Beverly Hills, Westlake, and… Read more »

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Online Advertising Expert Christy Roman Selected to Speak at Major Digital Conference

Miami, FL – Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries – real estate, automotive, insurance and travel – showing them innovative ways to digitally drive their businesses. The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful… Read more »

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People first is the motto of this dealership group plus an auto business optimist

I was at the Women in Automotive conference in Rancho Mirage, near Palm Springs, earlier this week. This is my second time to attend WIA and I feel like I got more out of it this time. It probably helped that I didn’t have to spend hours on a plane to get there. I live in Los Angeles, a few hours away by car. I think the content spoke to me more this time, as well. Or perhaps I was… Read more »

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Inspiring a More Positive Culture

Passion, Motivation and Performance Have you ever seen anyone that is truly passionate about their work or cause? Many start-up companies begin with contagious passion to achieve their mission/vision and goals. Their passion and actions create positive emotions in those around them and it is amazing how this inspires motivation. Motivation, development and support can inspire performance. Performance can propel individuals and organizations to higher levels and goal achievement! Examples such as Amazon come to mind. On the other spectrum… Read more »

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Race adds a level of difficulty in workplace

For women of color in the auto industry, race adds another element to the challenges they face. But it’s often unclear to them how directly their experiences are linked to their gender, race or ethnicity. “I am also African-American,” one respondent to the Automotive News Project XX Survey wrote. “So I am unsure if it is gender or race that contributes to the male perceptions of me.” Something that is clear: Women of color are both under-represented and underpaid. The… Read more »

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The Gender Gap in Tech: How to Attract Female Candidates Through Thoughtful Hiring

While many companies are taking steps to close the gender gap, tech giants like Facebook, Google, and Uber continue to prove that women struggle to break through hiring barriers in the modern workplace. Facebook only has a handful of women in leadership positions, while Google and Uber have faced criticism this past year for creating hostile work environments. The modern workforce has turned the application process into a minefield for women. Female candidates will turn away from companies that have… Read more »

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Orlando Online Advertising Expert Roman Panelist at Exclusive Automotive Influencer Summit

Orlando, FL – The head of local ad agency NOW Digital played a prominent role in the prestigious Cars.com Influencer Summit in Chicago. Christy Roman was one of only 10 leading industry voices selected to be panelists at the event, considered one of the top automotive sessions in the country. The Influencer Summit, held by Cars.com at its new headquarters in Chicago Sept. 28, brought together some of the nation’s top automotive minds for the one-day event. Other authorities present… Read more »

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Auto Dealers Dogged by ‘Boys Club’ Showrooms That Cost Them Sales

Alana Barragan says she was so put off by the high-pressure sales pitch she encountered while car shopping at AutoNation Honda in Fremont, California, that she didn’t buy one. After discussing the experience with a manager, he spent the next hour trying to hire her. Barragan now sells about 18 vehicles a month for the store and finds women are some of her best customers. But car shoppers are hard pressed to find many salesmen like her. Even as women… Read more »

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Martin Kia General Manager aims high in the dealership world

Wadette Bradford is a “gearhead”. As a high school student in Tuskegee, Ala., she took an advanced mechanics class as her elective. And in English class? “I would always write my essays about high-performance super cars,” Bradford tells Automotive Buy Sell Report. It was only natural then, that she would end up in the car business. As General Manager of Martin Kia in Bowling Green, Ky, Bradford is leaving her mark on the dealership and the industry at large. She… Read more »

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What I Learned at Women in Automotive

By Kathy Gilbert The past few days have been filled with inspiring women, supportive men, innovative ideas and unrelenting passion. The third annual Women in Automotive Conference was held this summer in Orlando, Florida, and we welcomed our largest group yet. Throughout my career at CDK Global, I’ve spent more and more time dedicated to minority and women dealerships. When I got the opportunity to be a part of founding the Women in Automotive conference a few years ago, I… Read more »

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