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WIA Recharge – Dallas June 22 – 24

June 22 - June 24


The annual Women in Automotive Conference returns – LIVE! – at the Renaissance Dallas Hotel on June 22-24, 2023. Don’t miss your opportunity to be a part of this special automotive community dedicated to helping women in the industry navigate their individual lives and careers.

RECHARGE! as you network, share and learn at this important industry event designed to support, empower and develop women in the industry. Topics include: 

  • The (Female) Customer Journey
  • Paths to Promotion
  • Personal Growth and Development
  • Recharging Relationships: Mentorship, Sponsorship, and Allyship.

Join the more than 300 professionals from across the country that are expected to attend.


*(Final agenda timing and program order is still in process. Times are subject to change.)

Thursday, June 22, 2023

Mentoring Panel and Speed Mentoring Session (optional/space is limited). Headshot station open until 6:00pm 10:00 AM
Networking buffet lunch 12:00 PM
Welcome and introductions
Eliana Raggio, CMO, Dealer eProcess / WIA Board
1:00 PM
Opening Keynote Presentation
Katie Mares, Brand Experience Expert I TITLE: A Message for the Ladies (and Gentlemen)
1:10 PM
• Danielle Cumbee, Director of Sales Integration, Spectrum Automotive Holdings
• Gina Dewar, Group Vice President of Human Resources, Spectrum Automotive Holdings
• Brandie Linfante, Chief Marketing Officer, Spectrum Automotive Holdings
• Bobbie Herron, Founder & CEO, The Bees Knees Automotive Agency (MODERATOR)
TITLE: Investing in Women: Empowering Careers & Accelerating Sales
1:50 PM
Coffee & Refreshment Break (15 mins) 2:35 PM
Track Sessions
• Paths to Promotion
Brooke Furniss, Founder/President, BZ Consultants I TITLE: Fuel Your Career: Empowering Women to Take Charge and Drive Success in the Automotive Industry
• Personal Growth & Development
Fleming Ford, President, Culture Ignited I TITLE: How to be a REAL Success
• The (Female) Customer Journey
Kirsten Von Busch, Director, Product Marketing, Experian Automotive I TITLE: It's Electrifying! Key Insights Into the EV Market
• Recharged Relationships: Mentorship, Sponsorship, Allyship
Kathleen Long, Chief Revenue Officer, RepairPal I TITLE: From The Start: Making the Most of Your WIA Experience
2:50 PM
Coffee & Refreshment Break (15 mins) 3:40 PM
Track Sessions
• Paths to Promotion
Bri Newman, Vice President, HR4 I TITLE: Develop Great Teams Across the Multi-Generational Workforce
• Personal Growth & Development
Dr. Martha Rader, Principal, Rader Leadership I TITLE: Growing and Succeeding by Understanding Your Personality Traits
• The (Female) Customer Journey
Maria Espinoza, Director of Inside Sales, Dealer eProcess I TITLE: She's in the Driver's Seat: How Improving the Customer Experience for Female Car Buyers Drives Sales and Builds Brand Loyalty
• Recharged Relationships: Mentorship, Sponsorship, Allyship
Paige Goodwin, Director, Digital Retailing, Group 1 Automotive I TITLE: tbd
3:55 PM
Conclusion / Reception 4:45 PM

Friday, June 23, 2023

Yoga with Katie Mares (optional/space is limited) 7:00 AM
Continental breakfast and networking (breakfast sponsored by BMW) Headshot Station Open (until 5:30pm) 8:00 AM
Welcome and introductions
Eliana Raggio, CMO, Dealer eProcess / WIA Board
9:30 AM
Opening Keynote Presentation
Carrie Pasch, Partner, Pasch Group I TITLE: Being Teachable
9:45 AM
Sponsorship Award 10:30 AM
Coffee & Refreshment Break (10 mins) 10:45 AM
Laura Murphy, Senior Automotive Specialist, Google I TITLE: I AM REMARKABLE
10:55 AM
Lunch 12:30 PM
DEI Panel
• Tia Battle, Director and General Manager- Hyundai Central Region, Hyundai Motor America
• Arabah Woodberry, Executive Director, JPMorgan Chase & Co.
• Sandy Zannino, Founder/CEO, Innovative Auto HR (MODERATOR)
• Additional panelist(s) tba
1:45 PM
Coffee & Refreshment Break (15 mins) 2:35 PM
Track Sessions
• Paths to Promotion
Audrey McKinley, President and Founder, Auto Network Consulting Inc. I TITLE: To B or Not To B: Learn How to Become & Belong
• Personal Growth & Development
Robin Wilson, CEO and Founder, SCP Agency and Epic BDC I TITLE: Attract Abundance
• The (Female) Customer Journey
• Recharged Relationships: Mentorship, Sponsorship, Allyship
Melissa Cartagena, Senior Director – Digital Advertising, AutoNation I TITLE: Momma Told Me When I Was Young; Passing Down Mentorship Through Generations
2:50 PM
Coffee & Refreshment Break (15 mins) 3:40 PM
Track Sessions
• Paths to Promotion
Megan Mahon, Vice President, Sales & Business Development, Remarketing+ I TITLE: Car Chick Confessionals
• Personal Growth & Development
Lisa Gener, Chief Strategy Officer, Dealer Alchemist I TITLE: Strength in Softness and Female Leadership
• The (Female) Customer Journey
Lena Bourgeois, General Manager, Automotive Services, Equifax I TITLE: Who’s Holding the Automotive Purse Strings?
• Recharged Relationships: Mentorship, Sponsorship, Allyship
Meredith Demay, Director of Sales Recruiting & Development, JM&A Group
3:55 PM
Networking Reception 4:45 PM
Evening Dinners With the Board
6:00 PM

Saturday, June 24, 2023

Yoga with Katie Mares 7:00 AM
Continental breakfast and networking
Headshot station open (until noon)
8:00 AM
Welcome and introductions 9:15 AM
Opening Keynote Presentation
Judy Farcus Serra, CFO, Headquarter Auto Group I TITLE: From C to C (Cashier to C-Suite)
9:25 AM
Rochelle Morton, Director, Damsel in Defense I TITLE: Situational Awareness
10:10 AM
Coffee & Refreshment Break (10 mins) 11:30 AM
Track Sessions
• Paths to Promotion
Heather Pridemore, Founder and Coach, Pridemore Coaching I TITLE: Rising to the Spotlight: Transforming Invisible Talent into Career Success
• Personal Growth & Development
Dara Koenig, Founder, Changing Your Conversation I TITLE: Who Do You Think You Are?
• The (Female) Customer Journey
Cassidy Spring, Director of Business Intelligence & Data Science, Dealer World I TITLE: Understanding the Female Automotive Audience
• Recharged Relationships: Mentorship, Sponsorship, Allyship
Andrea Schliessman, Head of Talent and Content Strategy, The RockED Company Inc I TITLE: Fueling Success: Why Mentors and Sponsors are Crucial for Women in the Automotive Industry
11:40 AM
Coffee & Refreshment Break (10 mins) 12:30 PM
Closing Keynote Presentation
Jodee O’Brien, Senior Partner, ActionCOACH and Andy O’Brien, Global Senior Partner, ActionCOACH I TITLE: Cut the Crap - Leading Through Your Authentic Self
12:40 PM
Awards/Prize Drawings and Closing remarks 1:25 PM
Conclusion 1:30 PM
Tear Down


Tia Battle

General Manager of the Central Region
Hyundai Motor America

Lena Bourgeois

General Manager, Automotive Services

Melissa Cartagena

Senior Director – Digital Advertising

Danielle Cumbee

Director of Sales Integration
Spectrum Automotive Holdings

Meredith Demay

Director of Sales Recruiting & Development
JM&A Group

Gina Dewar

Group Vice President of Human Resources
Spectrum Automotive Holdings

Maria Espinoza

Director of Inside Sales
Dealer eProcess

Judy Farcus Serra

Headquarter Auto Group

Fleming Ford

Culture Ignited

Lynette Foxhall

Senior Vice President, Relationship Management Strategy & Support Business
Execution Director Wells Fargo Auto

Brooke Furniss

BZ Consultants

Lisa Gener

Chief Strategy Officer
Dealer Alchemist

Paige Goodwin

Director, Digital Retailing
Group 1 Automotive

Bobbie Herron

CEO & Founder
The Bees Knees Automotive Agency

Dara Koenig

Changing Your Conversation

Brandie Linfante

Chief Marketing Officer
Spectrum Automotive Holdings

Kathleen Long

Chief Revenue Officer

Megan Mahon

Vice President Sales & Business Dev.

Katie Mares

Brand Experience Expert

Audrey McKinley

President and Founder
Auto Network Consulting Inc.

Rochelle Morton

Damsel in Defense

Laura Murphy

Senior Automotive Specialist

Bri Newman

Vice President

Andy O’Brien

Global Senior Partner

Jodee O’Brien

Senior Partner

Carrie Pasch

Pasch Group

Heather Pridemore

Founder and Coach
Pridemore Coaching

Dr. Martha Rader

Rader Leadership

Andrea Schliessman

Head of Talent and Content Strategy
The RockED Company Inc

Cassidy Spring

Dir. of Business Intelligence & Data Science
Dealer World

Kirsten Von Busch

Director, Product Marketing
Experian Automotive

Robin Wilson

CEO and Founder
SCP Agency and Epic BDC

Arabah Woodberry

Exec Director, Auto Dealer Commercial Serv
JPMorgan Chase & Co.

Sandy Zannino

CEO & Founder
Innovative Auto HR


Title Sponsors



Early bird registration (Valid through May 8th): $599
Standard registration: $699

Terms and Conditions

Registrations may be transferred to another colleague at no additional charge. We do ask that you notify us so that we can amend appropriate records. If you have to cancel your registration, please advise Women In Automotive in writing. There is a $150 handling fee for cancellations received on or before Friday, June 2, 2023. We regret we cannot process any refunds for cancellations after that date.

Registered attendees who fail to attend the conference will be liable for the full fee. If you have any questions or need further information, please contact:

Libby Irwin
E-mail: libby@irwin-events.com


Renaissance Dallas Hotel
2222 N Stemmons Freeway
Dallas, TX 75207
Ph: (214) 631-2222

The Women In Automotive hotel room block at the Dallas Renaissance Hotel is sold out. Please contact the hotel directly to book accommodations. If you find that the hotel is sold out in full, you can try these nearby options:

Comfort Inn & Suites Dallas Medical-Market Center
Courtyard by Marriott Dallas Medical/Market Center
Dallas Marriott Suites Medical/Market Center
DoubleTree by Hilton Hotel Dallas – Market Center
Fairfield Inn & Suites by Marriott Dallas Medical/Market Center
Hilton Anatole
Hilton Garden Inn Dallas/Market Center
Holiday Inn Dallas Market Center, an IHG Hotel
Sheraton Suites Market Center Dallas
Airbnb – Dallas


For all event questions, contact:
Libby Irwin
Email: libby@irwin-events.com

To discuss sponsorship opportunities, contact:
Veronica Dunford
Email: veronica@womeninautomotive.com



June 22
June 24


Dallas, TX United States


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