Agenda

– International I, II & III
– Congressional, Colonial, Augusta &
Olympic Meeting Rooms


June 24, 2018

Networking

10:00a - 12:00p  

Networking| 10:00a - 12:00p

Networking
Welcome

1:00p - 1:15p  

Welcome| 1:00p - 1:15p

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Keynote

1:10p - 1:30p  

Keynote| 1:10p - 1:30p

Creative Trespassing: How to Embrace Your Inner Cape Crusader and Lead with More Creativity, Courage, and Curiosity!
Creative Trespassing...You will leave this talk with tools for creating your own productive disruptions and engaging in your everyday life with more gusto, curiosity and happiness!
Tania Katan CEO | Creative Trespassing
Keynote

1:35p - 1:55p  

Keynote| 1:35p - 1:55p

Session TBD

Break

2:05p - 2:15p  

Break| 2:05p - 2:15p

Break
Workshop

2:15p - 3:00p  

Workshop| 2:15p - 3:00p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Convert More Leads with Great Customer Experience
Do you manage your customers, or do they manage you? Drive results by better management of your customers! Learn CRM strategies you can leverage to maximize your people, processes and results
Tiffany Peeler Success Management Director | Proactive Dealer Solutions
Trends for Women: Selling, Marketing, Employment
Part of the Change
In this collaborative session, I will share the physiological differences in men & women, open the floor to discussion & provide takeaways on how to build relationships with female consumers.
Katie Mares Founder, CEO | Katie Mares Consulting Inc.
Personal Development
Step into the Spotlight
“Step into the Spotlight” to move your next goal to reality by reviewing data and real-life examples designed to help you create a personalized 6-month “spotlight action” plan for success.
Tiff Arcella VP Sales | Automotive Finance Corporation
Leadership
Moving past our Biases: How to Become a more Inclusive leader to build a winning team
It's easier to understand the impact of bias on our careers, then to realize our own unconscious biases. This interactive workshop will tackle this topic to help you to be a more inclusive leader.
Kerri Wise VP, Dealer Education | TrueCar
Break

3:00p - 3:05p  

Break| 3:00p - 3:05p

Break
Workshop

3:05p - 3:50p  

Workshop| 3:05p - 3:50p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Marketing for MadWomen – Create Strategic Game Plans for Your Dealership’s Marketing
A comprehensive walkthrough of a proven process employed by numerous successful companies and create a blueprint that you can take back to the dealership and act upon right away.
Brent Wees Director of First Impressions | Nextup
Trends for Women: Selling, Marketing, Employment
Tune Up Your Sales With Gen Z
Claire Coder (Gen Z) will share the best tactics to connect to the youngest female-buyers. Claire's data-driven approach provides audience members tangible-takeaways that can be implemented tomorrow.
Claire Coder Founder / CEO | Aunt Flow
Personal Development
How To Receive Recognition For Your Work, Get Sh*! Done And Not Alienate Your Coworkers
Jessica Ruth discusses how women can get the important work done and receive recognition for it - all while managing to develop strong relationships - without compromising authority or respect.
Jessica Ruth VP Product | Clarivoy
Leadership
Conversations, Communication and Careers
Carol Marshall Vice President of Operations | ActivEngage
Break

3:50p - 4:00p  

Break| 3:50p - 4:00p

Break
Keynote

4:20p - 4:40p  

Keynote| 4:20p - 4:40p

The Untapped Power of Emotional Intelligence
Get Awkward; Tap Into Your Emotional Intelligence
Justin Byrd President | Team Velocity
Video Break

4:45p - 4:55p  

Video Break| 4:45p - 4:55p

WiA Annual Video
Keynote

4:55p - 5:10p  

Keynote| 4:55p - 5:10p

Fireside Chat
Nicole Koesling Senior Vice President Human Resources | Volkswagen Group of America Chattanooga Operations, LLC
Break

5:10p - 5:20p  

Break| 5:10p - 5:20p

Break
Keynote

5:20p - 5:35p  

Keynote| 5:20p - 5:35p

Automotive News “Project XX”
Automotive News' Project XX survey finds that persistent sexism in the auto industry -- an industry that says it wants and needs more female leaders -- stalls careers and leaves women feeling unsafe.
Mary Beth Vander Schaaf Managing Editor | Automotive News
Keynote

5:40p - 6:10p  

Keynote| 5:40p - 6:10p

Hot Topics: How we fit in and where we go from here
Moderator: Jody DeVere CEO | AskPatty.com
Panelist: Mary Beth Vander Schaaf Managing Editor | Automotive News
Panelist: Kynzie Sims Legal Content Product Manager | Compli
Panelist: Candice Crane |
Keynote

6:15p - 6:35p  

Keynote| 6:15p - 6:35p

Leading Today for Tomorrow
Kristen uses her experience to help you understand the unique obstacles facing the next generation. She will show you the leadership shift required to help millennials thrive in your dealership, as well as what it will take to keep them highly engaged. If a cleaning company can do it, anyone can.
Kristen Hadeed Founder | Student Maid™
Thanks / Closing Remarks

6:35p - 6:40p  

Thanks / Closing Remarks| 6:35p - 6:40p

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Entertainment / Cocktail

6:35p - 8:35p  

Entertainment / Cocktail| 6:35p - 8:35p

Session TBD

June 25, 2018

Breakfast

8:00a - 8:45a  

Breakfast| 8:00a - 8:45a

Breakfast & Networking
Welcome/Kickoff

9:00a - 9:10a  

Welcome/Kickoff| 9:00a - 9:10a

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Keynote Award

9:10a - 9:15a  

Keynote Award| 9:10a - 9:15a

Cox Award: Break Through Leader of the Year
Keynote

9:15a - 9:45a  

Keynote| 9:15a - 9:45a

Lessons in Confidence, Career Building and Fostering Culture
Gain insights from four leading women about how they found their voice, navigated their way to positions of influence and incorporate practices that advance women in their organizations.
Panelist: Cheryl Miller VP & General Manager | F&I Solutions, Dealertrack
Panelist: Melinda Welsh Head of Consumer Direct and Chief Marketing Officer | Chase Auto Finance, JPMorgan Chase & Co.
Panelist: Dionne Mack Sr. Director of Global Diversity and Inclusion | Cox Automotive
Keynote

9:50a - 10:10a  

Keynote| 9:50a - 10:10a

The US Automotive Outlook
Automotive headlines communicate total sales performance, however true industry health cannot be measured by volume alone. Join us for a brief, but comprehensive look at underlying industry dynamics.
Charity Taylor Senior Director, Data & Analytics | JD Power
Julie Knakal Senior Director, PIN Consulting | J.D. Power
Keynote

10:20a - 10:40a  

Keynote| 10:20a - 10:40a

The future of retailing; thinking the unthinkable.
Learn how to eliminate the friction and have explosive growth, regardless of market conditions. The future is frictionless and that's where we're going.
Brian Benstock General Manager / VP | Paragon Honda
Keynote

10:40a - 11:00a  

Keynote| 10:40a - 11:00a

The Age of Assistance
The Age of Assistance shares Google’s Point of View on the Future of Marketing. Join us to gather innovative & valuable ideas for future-proofing your dealership & getting a leg up on the competition.
Ashley Lepczyk Retail Sales Development Manager | Google
Workshop

11:25a - 12:00p  

Workshop| 11:25a - 12:00p

“Ask The Experts” Roundtables
Lunch

12:00p - 1:00p  

Lunch| 12:00p - 1:00p

Lunch
Workshop

1:00p - 1:45p  

Workshop| 1:00p - 1:45p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Overcoming the Fear of Managing the Service Department
With 25+ years in the industry successfully leading fixed and variable ops departments, get Andrea's tips to overcome the fear of leading the service team to become a more well-rounded manager.
Andrea Baker Moderator/Consultant/Instructor | NCM Associates
Trends for Women: Selling, Marketing, Employment
Are they coming back?
Are you using outdated metrics to truly understand who your customers are? Learn how predictive analytics can save you time, help you increase loyalty, sales, and create a better customer experience.
Michelle Melecio Taylor Dealer Relations Manager | automotiveMastermind
Personal Development
Shake Feeling Like a Fake, Fraud or Impostor: How to be powerful, remove selfdoubt and own your skills and voice
Many high achieving and educated women seek external validation instead of giving it to themselves. Learn about this mostly female phenomenon known as ‘Impostor Syndrome’ as well as solution steps.
Mary Bicknell CEO/Owner | See The Signs LLC (DBA Marybicknell.com)
Leadership
IMPROV Your Business
Get your funny on. Using improvisational training games to enhance active-listening skills and team-building talents to enhance profit and morale.
Joe Webb President and Founder | DealerKnows Consulting
Danny Benites General Manager | Joey Accardi Auto Group
Break

1:45p - 1:55p  

Break| 1:45p - 1:55p

Break
Workshop

1:55p - 2:40p  

Workshop| 1:55p - 2:40p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Dealership Strategies & Tactics
Improve your process to get 75% Internet lead engagement
Talk to more people = Sells more cars. Why do we make it soooo difficult? What is your engagement rate? Can you measure it? How you engage the customer affects the experience they will have.
Steve Roessler VP of Sales | DriveCentric
Trends for Women: Selling, Marketing, Employment
Isolation During Onboarding: Identifying and Altering Gender Bias in Training Documents
The presence of gender bias, no matter how subtle, in training materials can cost automotive companies talented candidates. Research presented on how to identify and remove gender bias.
William Hart Region Training Manager | AutoNation
Personal Development
Fast ‘n Fueled with Emotions: Accelerating Conversions with EI
Magda Vargas Battle President | Great People Inside, Corp.
Break

2:40p - 2:50p  

Break| 2:40p - 2:50p

Break
Workshop

2:50p - 3:35p  

Workshop| 2:50p - 3:35p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
5 Steps to Maximize your Pre-Owned Margins
Put it back to the bottom line! Identify the 5 areas your Pre-Owned Department is most vulnerable to profit leaks & learn how to fix them! Don't fall victim to the market constriction.
Jennifer Briggs Director Strategic Accounts | Dealer Teamwork
Trends for Women: Selling, Marketing, Employment
Sales Team Facebook Pages, done right!
Sales Team Facebook Pages. I know it is a whole new world out there, but you can control it if you embrace it. Let me show you how to help promote your team on social while protecting your database.
Robin Wilson CEO | SCP AGENCY
Personal Development
Unleash the power of YOU through your personal brand: Standing out as a thought leader and building a career you love!
Learn how your personal brand supports your career success, the 3 Cs of personal branding to position you as a thought leader & help you stand out, & how to build a personal brand to build your career
Diane Diaz CEO & Personal Brand Strategist | The Brand Teacher
Leadership
Cultivating Women In Automotive
“Cultivating Women in Automotive” will provide practical application techniques and roll play recruiting & interviewing scenarios to determine the women who will flourish in the automotive industry.
Tony Dupaquier Director | The Academy
Cyndi Guillot | The Academy
Break

3:35p - 3:45p  

Break| 3:35p - 3:45p

Break
Keynote

3:50p - 4:10p  

Keynote| 3:50p - 4:10p

Transformational Leadership begins with you. Create a Mindset of Innovation, Empowerment and Growth
Change is the new constant in business. Understanding how leaders must participate in, drive (both professionally and personally) and manage their organizations through change is critical to their success. Transformational Leadership is about inspiring others to change their expectations, perceptions and motivations to achieve the desired goals.
Dan Flynn President CDK North America | CDK Global
Keynote

4:15p - 4:35p  

Keynote| 4:15p - 4:35p

Future trends
Sheryl Connelly Manager, Global Consumer Trends and Futuring | Ford Motor Company
Keynote

4:45p - 5:05p  

Keynote| 4:45p - 5:05p

Swimming Upstream: Simple Strategies to Find Support and Overcome Difficulties
Laura Madison National Director of Sales and Training | Alan Ram's Proactive Training Solutions
Break

5:10p - 5:20p  

Break| 5:10p - 5:20p

Break
Interactive Session

5:20p - 5:40p  

Interactive Session| 5:20p - 5:40p

Interactive session
Keynote

5:40p - 6:00p  

Keynote| 5:40p - 6:00p

Salary Negotiation 101: How to Get Paid What You Deserve
Claire Wasserman Founder | Ladies Get Paid
Keynote Award

6:05p - 6:10p  

Keynote Award| 6:05p - 6:10p

Keiser University Flagship Campus Scholarship Award
Host: Martha E. Rader Professor & President | Professor Management/MBA Keiser University and President Rader Coaching, Training & Consulting, LLC
Networking

6:10p - 6:30p  

Networking| 6:10p - 6:30p

Eat The Burrito
Joni Stuker President and Founder | Owner Connect
Closing Remarks

6:30p - 6:35p  

Closing Remarks| 6:30p - 6:35p

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Cocktail Party

6:35p - 8:35p  

Cocktail Party| 6:35p - 8:35p

Session TBD

June 26, 2018

Breakfast

8:00a - 9:00a  

Breakfast| 8:00a - 9:00a

Breakfast & Networking
Welcome

9:00a - 9:10a  

Welcome| 9:00a - 9:10a

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Keynote

9:10a - 9:30a  

Keynote| 9:10a - 9:30a

Sell Like A Woman: Empowering Women To Sell Without Sacrificing One Ounce Of Integrity
Sell Like A Woman is a movement that changes the conversation about how to get anything you want in both your personal and professional life by tapping into what makes you feminine. No more tip-toeing around, or feeling nervous, like a fraud, failure, fatigued. Sell Like A Woman teaches you to break the mold and create your own success, in sales, business, and life.
Keynote

9:35a - 9:55a  

Keynote| 9:35a - 9:55a

GRIND: Get Ready It’s a New Day
The fact of the matter is that working on anything worth working on requires your time. And, although you may seek success, you cannot allow your grind to take away your other responsibilities. Spending time with your family, taking care of your health, getting an education, leisure activity, all of these things are important. If you dedicate your every waking moment to grinding, you will eventually burn yourself out. It is not a matter of if, it is a matter of when. Even the best athletes need time to recuperate. As such, we need to redefine the grind.
David Villa Founder & CEO | iPD
Keynote Award

10:00a - 10:10a  

Keynote Award| 10:00a - 10:10a

NCM Scholarship Award
Break

10:20a - 10:30a  

Break| 10:20a - 10:30a

Break
Workshop

10:30a - 11:15a  

Workshop| 10:30a - 11:15a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Customer Service Mapping
Evelyn Cardenas CEO | Central Florida Auto Dealers Association
Trends for Women: Selling, Marketing, Employment
Automotive’s Got Talent – Taking Action to Attract and Retain Talent
Tired of turnover? Concerned about career paths? Come learn three key ways to attract, develop and retain talent in your business. Develop a plan to bring more women to the leadership table and thrive
Susan Lane Director of Public Relations & Community Engagement | Hoffman Auto Group
Gloria Purdy Director of the Talent Engagement Center | Hoffman Auto Group
Personal Development
Maybe its you.
Not getting what you want in life? Maybe it's you!
Molly Curry Owner | vendorDBauto
Leadership
Disciplined Innovation: How to build creativity into your culture
Change is all around us. Market disrupters, manufacturer mandates and generational behavior. Dealers, now more than ever, must embrace innovation or accept the possibility of decreasing market share.
Dan Schneider Partner | The Rawls Group
Adriana Puente Associate | The Rawls Group
Workshop

11:20a - 12:05p  

Workshop| 11:20a - 12:05p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Dealership Strategies & Tactics
Be the Driving Force for Your Dealership’s Organic Traffic and Conversions
Learn proven strategies that will empower you to become the driving force behind netting the greatest increases in traffic and conversions -- and, ultimately, more sales.
Chelsea Nodine SEO Strategy Manager | Reunion Marketing
Trends for Women: Selling, Marketing, Employment
Panel : Millenials
Personal Development
Reaching the Unreachable
Interactive Session: Share my blueprint for success: Audience decides what is addressed by giving them a list of 21 common sales challenges and how to overcome them-determined by the group
Linda Meade Barnette Principal | MDJohnson
Lunch

12:05p - 1:05p  

Lunch| 12:05p - 1:05p

Lunch
Keynote

1:10p - 1:25p  

Keynote| 1:10p - 1:25p

Embrace the “I don’t know” and 5 other life lessons that can fuel your success
Joe will be sharing with you his biggest life lessons that he credits to making him the person he is today. He hopes you can use his experiences to spark your own passion, and fuel your journey with the confidence to make your ideas and plans a reality. Whether you're running a dealership, company or team this session will be applicable to you.
Joe Chura CEO | Dealer Inspire
Keynote

1:30p - 1:50p  

Keynote| 1:30p - 1:50p

The Importance of Risk and Disruption
Joan Edwards Senior Manager of Design Quality | Tesla
Keynote

1:55p - 2:15p  

Keynote| 1:55p - 2:15p

The Art of The Big Sell – Stop Selling Start Mobilizing
I will show you how to build an army of ardent influencers that will sell you and your products to millions. I will teach you to inspire a mindset that drives loyalty and ignites passion and determination.
Lisa Copeland CCO- Chief Change Officer | Cars Her way
Keynote

2:20p - 2:50p  

Keynote| 2:20p - 2:50p

Be the Ally: Building Inclusion in the Workplace
When women succeed, we all win. When we are allies, we get there faster. Michelle Morris leads a discussion on how to build a diverse and inclusive community in Auto.
Michelle Morris VP, Global Marketing Solutions | Facebook
Final Closing Remarks

2:50p - 3:00p  

Final Closing Remarks| 2:50p - 3:00p

WiA Board / Emcees – Sponsors Thanks, Attendee Thanks, Next Conference date and locations FL/So Cal
Eliana Raggio Webinar Moderator | DealerOn

Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Tania Katan

Tania Katan


Tania Katan is an award-winning author, creative consultant, and inspirational speaker who believes in storytelling at all costs! She has been a featured speaker at CiscoLive!, Expedia, Etsy, S.H.E. Summit, NPR, Comedy Central Stage, TEDx, and more. As the former brand evangelist for Axosoft she co-created the internationally viral campaign #ItWasNeverADress. Now, Katan empowers people and companies to be a little unruly, disrupt the status quo, and embrace their inner cape crusaders. Katan’s new book, Creative Trespassing, about sneaking more creativity into less overtly creative spaces like cubicles, bathrooms and boardrooms will be published by Penguin Random House in 2019. For more info: www.taniakatan.com


Tiffany Peeler

Tiffany Peeler


Tiffany Peeler is the Director of the Success Management team at Proactive Dealer Solutions. Tiffany began her career in medical sales and made her move to Automotive in early 2014. Quickly rising through the ranks at PDS, Tiffany became a facilitator of the organizations widely recognized Business Development Boot Camp and has had her hand in the growth and success of 1,000 + Dealerships.


Katie Mares

Katie Mares


Katie knows the challenges organizations encounter as they strive to design a sustainable customer service program.She also knows that developing a program is just one small step to success; it is the tools & implementation plan that makes a program take flight.Using her experiences as a COO & designing CX programs, Katie is now a leading voice inspiring positive, actionable change globally.


Tiff Arcella

Tiff Arcella


Tiff Arcella serves as vice president of sales for Automotive Finance Corporation leading the North American field sales team and bdc. She is a sales leader and strategic management expert with 30 years of experience in sales, marketing and management. During her 16+ years in the auto industry she has held roles with franchise dealers and vendors who service franchise and independent dealers.


Kerri Wise

Kerri Wise


Kerri Wise is VP, Dealer Training and Industry at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers maximize their success on TrueCar. Kerri’s automotive career spans nearly 20 years, previously working at Edmunds.com and J.D. Power and Associates in various roles across sales, marketing, training, analytics and consulting.


Brent Wees

Brent Wees


A fixture in the Canadian automotive digital landscape for over 15 years, Brent’s digital acumen and passion for education has him working across all three tiers as well as sitting on several automotive advisory boards. Brent is an in-demand, keynote speaker at corporate events internationally and writes on a regular basis for automotive publications in North America and England.


Claire Coder

Claire Coder


Claire Coder is the 20-year-old founder and CEO of Aunt Flow. (goauntflow.com) In just 1 year, she grew the company to stock over 100 businesses with freely accessible menstrual products. Coder starred on TLC’s Girl Starter, has been featured in Forbes, TeenVogue, and named Columbus’s youngest 40Under40.


Jessica Ruth

Jessica Ruth


Jessica has more than ten years of auto industry experience. She is currently the VP of Product for Clarivoy. Previously she served as Digital Program Manager at Dominion Dealer Solutions, and as Brand Manager with DealerFire. Jessica managed brand presence across all digital platforms and secured multiple company awards each year.


Carol Marshall


Carol has more than 20 years of automotive industry experience. She has held executive in-store positions such as General Sales Manager, a regional position with Mazda N.A., and eCommerce Field Operations Manager with Autonation. Carol brings a unique blend of real world practicality with a constant drive to help others achieve more.


Justin Byrd

Justin Byrd


Justin began his automotive career 18 years ago with Chrysler. He is a strong leader who thrives on high energy and enthusiasm. He is a graduate of Morris Brown College and has an MBA from Michigan State University. Today, he is the President of Team Velocity a technology firm that automates omni-channel communications for the automotive industry.


Nicole Koesling

Nicole Koesling


Nicole Koesling is the Senior Vice President responsible for Human Resources at Volkswagen Group of America Chattanooga Operations, LLC (Volkswagen Chattanooga). Koesling has 26 years’ experience in the manufacturing industry, with 20 years in Human Resources and nearly 15 years working for Volkswagen. Prior to beginning her assignment at Volkswagen Chattanooga in March 2017, she led the Human Resources team at Sitech, a major supplier of car seats for Volkswagen with an employee base of more than 4,000. Nicole holds a German diploma in Economics concentrating in the areas of Human Resources, Organization, and Law from AKAD Pinneberg / Hamburg. In addition, she holds a German master’s degree in International Business and Human Resources from Euro FH in Hamburg, a distance program she completed alongside her full-time work in Human Resources.


Mary Beth Vander Schaaf

Mary Beth Vander Schaaf


Mary Beth Vander Schaaf joined Automotive News after earning a journalism degree from Marquette University. She became managing editor of the newspaper in 2013. Her favorite project is “100 Leading Women in the North American Auto Industry,” which she has led since its inception in 2000. The list of top female auto executives comes out every five years; it will be published next in 2020.


Jody DeVere

Jody DeVere


Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.

Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.


Mary Beth Vander Schaaf

Mary Beth Vander Schaaf


Mary Beth Vander Schaaf joined Automotive News after earning a journalism degree from Marquette University. She became managing editor of the newspaper in 2013. Her favorite project is “100 Leading Women in the North American Auto Industry,” which she has led since its inception in 2000. The list of top female auto executives comes out every five years; it will be published next in 2020.


Kynzie Sims


Kynzie Sims is Compli’s Legal Content Product Manager. She ensures their solution includes accurate and relevant policies, online training, and more to keep customers compliant. Her credentials as an attorney and Certified Compliance and Ethics Professional coupled with HR and employment law experience make her effective in her role as a workforce programs and compliance expert to advance compliance knowledge


Candice Crane

Candice Crane


Candice has 15 years of sales and operations experience in a variety of markets. Previously she was the Organizational Development Director of a large automotive group in the Midwest, where she designed and led a transformational change that improved the customer experience and reduced employee turnover by replacing the F&I silo with cross-functionally trained recent college graduates.

Candice has extensive experience in Talent Management and is considered an SME in recruiting and retention strategies for high-turnover environments. Candice is a graduate of the University of Wisconsin-Madison and holds a M.S. in Organizational Development.


Kristen Hadeed

Kristen Hadeed


Kristen Hadeed imagines a world in which all organizations have cultures that empower people to keep climbing toward the best version of themselves every day. As the young leader of Student Maid, a successful cleaning company that hires students, Kristen has fostered a unique perspective on leadership, organizational culture and engaging the next generation. Her optimistic, energetic and insightful keynotes and workshops unleash potential in others to exceed their wildest expectations. She is an expert in developing and teaching practical, readymade tools that inspire people to take action.

Over the last eight years, Kristen has challenged the millennial status quo. From her first leadership disaster, which resulted in three-quarters of her workforce quitting on the spot, to handing over day-to-day operations to a leadership team comprised of millennials, Kristen has learned what it takes to create a work environment that brings out the best in people of all ages. Student Maid has employed hundreds of people and is known for its culture of trust, accountability and empowerment. Many of the students who have worked with Student Maid have gone on to run their own businesses and receive highly sought-after positions in companies around the world.

Today, Kristen helps organizations make a lasting, meaningful impact on people by creating environments in which they thrive. She has worked with organizations in a variety of industries including healthcare, education, retail, real estate, nonprofit, hospitality, aviation and consumer products. In October 2017, she published her first book, “Permission To Screw Up,” in which she tells the stories of her biggest mistakes in leadership. She hopes to inspire other leaders to share their “perfectly imperfect” stories of success to empower people with the knowledge that even if they screw up, they can still make it. Kristen and Student Maid have been featured in news outlets including PBS, FOX Inc., TIME and Forbes. Her first TED Talk has received more than two million hits on YouTube


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Cheryl Miller


Cheryl Miller serves as Vice President and General Manager for Dealertrack’s F&I Solutions. Cheryl joined the business in October 2016 as Vice President and General Manager of Lender Solutions. She now has responsibility for leading our F&I business within Retail Solutions, including dealer and lender F&I teams.

Her expertise stems from a distinguished 25+ year management career leading successful high-growth multifaceted organizations. Prior to joining Cox Automotive, Cheryl was CEO of a
specialized indirect consumer finance company engaged in acquiring and servicing retail installment sales contracts primarily for used vehicles. She has also served as Collections and Recovery Segment Leader for FICO, Chief Servicing Officer for Sixth Gear, Inc. and Executive Vice President at AmeriCredit Corp.

Cheryl is a proud Aggie, earning her Bachelor of Science degree from Texas A&M University. She also completed the Executive Leader Development Program at the Kellogg School of Management at Northwestern University.


Melinda Welsh

Melinda Welsh


Melinda Welsh is the Head of Consumer Direct and Chief Marketing Officer for Chase Auto, part of JPMorgan Chase’s Consumer and Community Banking business.
In this role, Melinda leads the direct lending business, including auto purchase and refinance products, customer experience and marketing. She is responsible for the customer journey from pre-purchase to post-purchase with a focus on delivering a seamless car-buying experience.

Melinda also manages partnership co-marketing with brands such as Subaru and Land Rover, business-to-business marketing aimed at dealerships and overall brand development for Chase Auto.

Melinda’s integrated team continuously works to refine digital capabilities and leverage the power of Chase in order to help customers find and finance the vehicles they need.

Melinda also held the role of Chief Marketing Officer for Mortgage Banking for two years and worked in Chase Card Services for four years, where she was Marketing Director for Credit Card Acquisitions. Her expertise includes both direct-to-consumer and business-to-business marketing, with deep expertise in digital marketing.
Melinda came to Chase from Towers Watson, where she served as Global Director of Digital Media and Manager of Digital Marketing. She has a bachelor’s degree from the University of Richmond and a master’s degree from LaSalle University.

She resides in the Philadelphia suburbs with her two teenagers and two dogs.


Dionne Mack


Dionne Mack is senior director of global diversity and inclusion for Cox Automotive. In this role, Dionne is responsible for leading the design and execution of business specific diversity and inclusion strategies and solutions. These strategies and solutions are aimed at building the diversity of the workforce and promoting a culture of inclusion and respect with an end goal of promoting innovation, creativity, increased productivity and improved business performance. She seeks to enhance Cox Automotive’s brand as an employer of choice and inclusion thought leader in the Automotive & Technology industry.

Dionne brings more than 20 years of varied HR experience to Cox Automotive. For the past four (4) years, she led the diversity and inclusion teams for Lockheed Martin’s IT and Space businesses. Prior to joining Lockheed Martin, Dionne spent almost ten years of her career at MetLife where she led the diversity, inclusion and HR compliance program for the Americas in her role as Diversity Director. She also has a background in Employee Relations and EEO/Affirmative Action compliance across various industries including finance, academia and local government.

Dionne has studied at Pace University, State University of New York and the University of Phoenix, and obtained her degrees in Business Administration and Management. More importantly, her passions include fishing, dog training and French fries. In her free time, she serves at the beck and call of her daughter, Felicity, granddaughter Kennedy and six younger siblings who all believe she only exists to be their entertainment and life coach.


Charity Taylor

Charity Taylor


A Senior Director within JD Power’s Data & Analytics division, Charity Taylor is charged with turning transaction data into real-time market intelligence. Leveraging OEM experience and a finance background, she acts as the curator/architect of PIN’s unique retail sales and pricing data that serves automakers and the industry at large. She is rarely bored and inordinately fond of vintage pickups.


Julie Knakal

Julie Knakal


Julie Knakal has spent the past 9 years on JD Power’s PIN Consulting team. Using proprietary predictive modeling techniques, she advises OEM clients on the efficient, effective deployment of billion dollar incentive budgets. A graduate of the University of Michigan’s Ross School of Business and College of Engineering, she eagerly applies her technical skills by day and teaches ballet by night.


Brian Benstock

Brian Benstock


Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Located just outside of New York City in Woodside, Queens, Paragon Honda and Paragon Acura are the no. 1 Certified Honda and Acura dealers in the world, delivering an average of 950 cars per month and 32 cars per day, every day.


Ashley Lepczyk

Ashley Lepczyk


Ashley Lepczyk is the Retail Development Manager on Google’s Auto Retail team. She collaborates with dealers, dealer groups, OEMs and agency partner to consult to develop effective and scalable programs using Google solutions that drive results for her clients. She co-leads Women@Google in Detroit, & has a particular soft spot for connecting with and empowering other women.


Andrea Baker

Andrea Baker


Andrea is truly a “lifer” with over 25 years in the automotive business, beginning in high school as a nighttime receptionist at a Honda dealership in Houston. Her past titles have included sales advisor, sales manager, finance manager, general sales manager, general manager, and owner/operator. Andrea is truly honored and thrilled to use her years of hard work and development to help others.


Michelle Melecio Taylor

Michelle Melecio Taylor


Michelle Melecio Taylor is a Dealer Relations Manager in Texas at automotiveMastermind (Mastermind), where she works with dealerships to both implement and optimize the company’s behavior prediction technology and predictive marketing campaigns. She also trains and mentors the dealership sales staff she supports, offering them consultation, process recommendations and tools to help enhance customer experience and increase loyalty.

Taylor has more than 18 years of experience in the automotive industry, with a wealth of knowledge and expertise in Dealership Sales and Service Operations, Digital Marketing, Advertising, and Consultative Sales. With first-hand retail experience and a partner to dealers, she is driven by a desire to build teams and relationships. She is skilled at breaking down communication silos to deliver consistent results while increasing market share and company value.

Taylor joined automotiveMastermind in February 2018 and is based out of Houston, TX.


Mary Bicknell

Mary Bicknell


Mary Bicknell, LCSW focuses on teaching business owners and entrepreneurs how to become the BIG, BOLD leaders they need (and want) to be in life and in business.

Mary embraces candor as a form of respect, never wanting to waste people’s time. Her clients tell her that she gives them a kick in the a** while giving them a hug.


Joe Webb

Joe Webb


Joe Webb is the President of DealerKnows, a sales/BDC training and digital marketing consulting firm specializing in the automotive industry. Joe has been called “the funniest guy in the car business” and passionately speaks and consults internationally across multiple industries. With a history of retail success, Joe is best known for blending the lines between entertainment and education.


Danny Benites

Danny Benites



Steve Roessler

Steve Roessler


Steve Roessler is the VP of Sales at DriveCentric. In working with over 100 dealers, his passion is helping dealers change their communication strategies at dealerships to improve the customer’s overall experience. Steve’s infectious personality provides a motivational approach for dealers to bring a change their culture on how every customer should be treated.


William Hart

William Hart


At AutoNation, the country’s largest automotive retailer, William currently serves as Region Training Manager for the Western Region. Currently recognized as a leader in training and development, William holds a Bachelor’s Degree in Speech from Georgia State University and a Master’s Degree in Technical Communication from Minnesota State University-Mankato.


Magda Vargas Battle

Magda Vargas Battle


Magda Vargas Battle, SPHR, SHRM-SCP is the creator of The Art of Matchmaking: A New Approach to Human Resources, a signature-program dedicated to impact engagement, retention and profits by
attracting, assessing and developing people with a customized intelligence platform meeting the unique needs and requirements of modern organizations. Mrs. Vargas is Certified High Performance
Coach and Human Capital Development Specialist in Change and Transformation by at Harvard Medical School. For the past sixteen years, Mrs. Vargas has specialized in the areas of ​​Human Resources
Development and Workforce Planning & Employment in various organizations in Puerto Rico, LATAM and USA. One of her greatest contributions had been her experience implementing needs assessment strategies providing employees with the skills to meet current and future job demands. Mrs. Vargas held a Director position at the Board of Directors of the Chamber of Commerce of Puerto Rico. She is active member of SHRM Puerto Rico and Miami, Florida, Doral Chamber of Commerce, Doral, FL and Hispanic Chamber of Commerce Metro Orlando, Orlando, FL.

In 2004, Magda embraced the entrepreneurship dream and started her business as a Management Consultant offering a variety of services including Internal and external Talent Discovery and
Development, and the opportunity to implement in their talent management processes, measuring tools that help predict behavior and ensure the success and productivity of the candidate or current
employee. In 2008, Mrs. Vargas acquired the exclusive license for the sales and distribution of Profiles International in Puerto Rico. In 2009, Profiles International, Inc. awarded her with the National Director Rookie of the Year 2008. Today Mrs. Vargas partners with Great People Inside with headquarters in Singapore with a distribution license for USA.

During the past fifteen years, Mrs. Vargas has held various business relationships with multinational and local industries. Some of the private companies that have relied on their products and solutions for the past years are: Coopervision, Baxter, Roche, GSK, Bard, Unilever, PepsiCo, Courtyard by Marriott, International Meal Company, Empresas Santana, La Concha Resort, Wendco (Wendy’s), Tabacalera USA, Caribbean Glaze Corporation (Krispy Kreme). In addition to their retail business, Great People Inside Corp. develops and grows its market with authorized channel partners in USA.


Jennifer Briggs

Jennifer Briggs


With 16 years’ experience in Retail Management, Jennifer has received 3 National Awards for innovative digital sales, marketing, and management strategy, including Automotive News 40 Under 40 Retail.

Briggs is passionate about Digital Marketing, BDC, and Sales & Operational Strategy in the Retail Automotive industry, but if you ask her what she does, she will tell you, “I just sell cars.”


Robin Wilson

Robin Wilson


Robin Wilson is the co-founder of SCP Agency, located in Joplin, MO. She and her team deliver social media marketing to auto dealerships across the country. Her passion for helping small business owners get noticed spurred the thriving social media marketing agency she runs today. She began working with auto dealerships in 2014 and has now made this complex industry SCP Agency’s niche.


Diane Diaz

Diane Diaz


Diane Diaz is a Certified Personal Brand Strategist and Social Branding Analyst, university educator, workshop facilitator, and speaker who uses her over 25 years of marketing, branding, and teaching experience to teach professionals and entrepreneurs how to unleash the power of their personal brands to attract their dream jobs or clients and build careers and businesses they love.


Tony Dupaquier

Tony Dupaquier


Tony D. is considered the industry’s most forward-thinking F&I and sales trainer creating The Academy’s Y.E.S. Processes. Tony leads the 10 certified trainers at The Academy, based in Austin, TX. Tony earned a degree in Communications from Sam Houston State University and has since become a 28+ year veteran of the automotive industry, speaking at numerous events and every WIA convention.


Cyndi Guillot

Cyndi Guillot



Dan Flynn

Dan Flynn


Dan Flynn is the leader of our North America business. Since joining us in 2016, he has been leading our successful business transformation efforts focused on putting our Customers First. “One of our top priorities is to Always Get Better. This is exciting to me as I am always looking for ways to continuously improve and exceed expectations. Doing more than what is expected is a true differentiator for us in the marketplace and we are making our customers’ businesses more efficient, with increased sales and profitability.” Prior to CDK, Dan spent several years at The Hertz Corporation where he had extensive process and operational management experience and led company-wide Lean Six Sigma-based process improvement initiatives. Most recently he served as senior vice president, North America Rent a Car Operations, where he oversaw more than $6.5 billion in revenue, 23,000 employees and 500,000 cars across 3,000+ locations. Dan earned a bachelor’s degree from Western Connecticut State University and has attained a Six Sigma Green Belt certification. He has also received executive education from IMD located in Lausanne, Switzerland.


Sheryl Connelly

Sheryl Connelly


Sheryl Connelly has served as Ford Motor Company’s futurist for more than a decade. She is responsible for identifying global trends, exploring potential implications and cascading these insights on futuring to organizations throughout the company, including design, product development and corporate strategy. She is a member of the Global Advisory Council on transportation for the World Economic Forum. Fast Company magazine named her one of the Most Creative People in Business in 2013 and 2015. Connelly has been a featured speaker at TED Global, appeared on CBS This Morning , CNBC’s Fast Money and NPR’s All Things Considered with Robert Siegel. Before working for Ford, she practiced law. In addition to a juris doctorate, Connelly holds a bachelor’s degree in finance and a master’s in business administration. When her schedule permits, she teaches design research at Center for Creative Studies in Detroit.


Laura Madison

Laura Madison


Laura is a former top car salesperson best known for her use of automotive social media. She has been featured in Automotive News for her unique marketing and self-promotion efforts. As the National Director of Sales and Training for Alan Ram’s Proactive Training Solutions Laura works with dealerships to convert more traffic to the showroom, and hosts the popular Management By Fire training event.


Claire Wasserman



Martha E. Rader

Martha E. Rader


Dr. Martha E. Rader holds a PhD in Organizational Leadership. She is a Professor (MBA) at Keiser University, a published journal author and a Northwood University MBA alumna. She is president of Rader Coaching, Training & Consulting, LLC and a certified coach and trainer specializing in leadership coaching, training and change management. She also conducts executive workshops on building positive productive culture.


Joni Stuker

Joni Stuker


With nearly 30 years of industry experience, Joni is recognized as one of the most trusted and relied-upon experts in the automotive business. As the President and Founder of Owner Connect, her team has revolutionized the role and impact Business Development Centers now play among dealerships throughout North America and Europe. In addition to her years as the face of Owner Connect, Joni has gained a wonderful reputation for her corporate speaking experience and workshop series. Focusing on delivering results and improving efficiency, Joni has built an organization and strategy to ensure every client realizes its full potential.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Kendrick Shope

Kendrick Shope


Kendrick Shope is the creator of the #1 online sales training for women entrepreneurs: Authentic Selling® and has helped thousands of clients and students generate millions of dollars in revenue. As the host of the live talk show, The Kendrick Shope Show and popular podcast, Sell Like a Woman, her audience of 100K stretches over 6 continents.

A regular feature on The Steve Harvey Show, Kendrick’s sales expertise has been highlighted in Forbes, Inc., Infusionsoft, The Advocate, The Daily Times, Women’s Toolbox, on NBC and many more. A former sales rep for Fortune 500 companies, Kendrick has won high praise from business icons like Ali Brown and Marie Forleo.

Kendrick’s mission is to take the sleaze out of selling by prioritizing authenticity through the belief that selling is helping. She is dedicated to teaching her signature integrity-based approach to women everywhere. Her commitment to serving your business will help you create revenue, leverage partnerships, motivate success, and increase your impact

After spending 15 years as a top-performing Fortune 500 sales rep, she left her corporate job and had to make the TOUGHEST sell of her life to herself and loved ones: she was going to create a sales process that impacted millions.

Authentic Selling® is the first of its kind focusing on the differences in what drives men and women to create unmatched success. Authentic Selling® has been called sweet as pie and tough as nails because it’s a no-nonsense, whiskey in a teacup, direct approach to teaching you how to get anything you want.

The results speak for themselves women are shattering their past performance goals and quotas using Authentic Selling®, doubling or tripling revenues.

Kendrick is the author of the forthcoming book “Sell Like a Woman”. This book will redefine the status quo for women in business, shattering the glass ceiling of what is “acceptable” by embodying authenticity and mindfulness.

Her southern drawl may draw you in, but don’t judge this belle on appearance alone. Kendrick’s sweet as pie, but she’s tough as nails and she’s ready to teach you how to become a powerhouse seller!

I want to live in a world where people get paid to do what they love every day. A world where little girls get to see their moms following their dreams every day.


David Villa

David Villa


David Villa is the founder and CEO of iPD, a marketing, media and training firm that works with companies of all sizes and industries across the Unites States. He has 20 years of national sales and executive management experience that he brings to his company. Since the company was established in 1995 (incorporated in 2004), Villa and his wife of 24 years, Diana, are responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond.

In addition to being the CEO of iPD, Villa is a published motivational speaker. He specializes his training in the arenas of sales, leadership, and team building. Villa is also a host on “Auto Dealer Live,” a weekly radio show where dealers go to discuss relevant topics in the automotive industry. Villa is also a monthly Forbes Contributor.


Evelyn Cardenas

Evelyn Cardenas


Evelyn Cardenas is the CEO of the Central Florida Auto Dealers Association and the CFADA Foundation. Ms. Cardenas is an international management professional who is experienced at leading multi-million-dollar initiatives across the globe. Her experience includes consulting with startups and public and private businesses in North America, Europe, and Asia.


Susan Lane

Susan Lane


Susan Lane, Director of Public Relations & Community Engagement for Hoffman Auto Group, oversees corporate reputation, community outreach/partnership program and corporate social responsibility, emphasizing brand awareness and business retention. Fueled with passion to serve, Susan brings people together to strengthen communities while increasing revenue.


Gloria Purdy

Gloria Purdy


Gloria Purdy, Director of the Talent Engagement Center @ Hoffman Auto Group, leads systems development to ensure talent acquisition, professional development, performance management, employment relations, and retention systems are working in strategic alignment with organizational leaders and cultural objectives. Gloria is fueled by her passion to match talent with culture that cultivates development ultimately increasing both employee satisfaction and bottom line results.


Molly Curry

Molly Curry


Molly Curry has been working in the automotive/advertising industries since 1979. Her first job out of college was taking classified liner ads for car dealers. She has worked at Autotrader.com, CarsDirect, Comcast Spotlight, CDK Global (previously Cobalt). While at CDK she was a multiple President’s Award Winner. Her current project, vendorDBauto, is building vendor classifieds for car dealers.


Dan Schneider


Dan Schneider specializes in working with dealer principals to increase human and financial capital and dealership value. Since 1996, Dan has been involved in cultural development, succession planning, mergers and acquisitions, and community development. Dan is a recurring speaker and published succession planning expert in various dealership publications.


Adriana Puente


Adriana has more than 10 years of experience working as a tax accountant for high-net worth individuals. Through her career, she has gained experience interacting with business owner’s and families. Before joining The Rawls Group, Adriana spent several years working in estate tax, building on her knowledge and importance of planning. Adriana is passionate about helping business owners realize their vision for growth, community impact and achieve long-term goals.


Chelsea Nodine

Chelsea Nodine


Chelsea offers more than 10 years of experience in digital marketing, which she now leverages the acquired knowledge and skills to help clients excel. As leader of the SEO Strategy Department, she continues to craft strategies that contribute to achieving milestones in website traffic, conversions, and, ultimately, sales for dealerships and small businesses in other competitive verticals.


Linda Meade Barnette

Linda Meade Barnette


She is known to “reach the unreachable” developing relationships the top 125 dealer groups. Her power of presence enabled her to become a compelling nationally recognized keynote speaker at Automotive Conferences. Her success with AutoBuilders and pioneering the Barnette Automotive Strategic Roundtable, Linda has shown that she is a strong ally and generates revenue for her inner circle.


Joe Chura


Joe Chura has been in the automotive industry for over 17 years. He began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. After graduating Magna Cum Laude in Business with a minor in Marketing, he worked his way from the line to the product development team, and then into Ford’s marketing and sales division. He continued to pursue his education and was accepted into the master’s program at Illinois Institute of Technology.

Joe left Ford after 10 years to pursue an opportunity to run a dealership. He became GM of Fairway Ford in Freeport, Illinois, and then moved up to run the largest store in the group, Lake Geneva GM. After 2 years, Joe decided to pursue his passion in digital and started a BDC for a group of Ford stores in the Chicago area. He was able to draw from both his knowledge of the automotive space and his experience as a life-long programmer to find his niche in digital marketing. By developing new processes and aligning strategic marketing efforts, Joe led the effort to increase River View Ford’s sales by over 300%, placing them among the top 100 Ford dealers in the country for Internet sales.

Combining his passion for computer programming and innovation, Joe co-founded Dealer Inspire (DI) to bring new retail technology and better online experiences to both car dealers and shoppers. DI has since become a certified advertising and technology provider for 19 OEM brands and expanded to over 400 employees and 2,000 clients.

Joe is also on the board of One for the Kids, a Chicagoland charity helping less fortunate children, where he serves as the marketing chairman. He has three children, a very understanding wife, and a crazy dog named Harley.


Joan Edwards


Joan Edwards, Senior Manager of Design Quality at Tesla, knows a thing or two about risk and reward. As part of Tesla’s Design Studio, Joan leads the design quality team connecting design, engineering, and supplier execution and acts as the “eyes of the customer.” As an industry veteran with over 30 years in the automotive industry, she started in Michigan at a plastics supplier supporting the Big 3 and then worked at Ford in product development in design quality. In early 2011 she took the largest risk of her career and made the commitment to join the fast-paced start up world of Silicon Valley at Tesla where she was on the original launch team for the Model S.


Lisa Copeland

Lisa Copeland


With over 25 years of proven success, Lisa is a dedicated pioneer in the field of automotive sales and brand strategy. She has been a trailblazer to revolutionize the automotive industry and has received many awards and recognitions along the way.

Copeland sold her award-winning dealership in 2016 to share her knowledge and expertise as a leading female consumer advocate, brand strategist and Keynote Speaker.

Lisa founded Cars Her Way in 2014. Lisa and her team through technology help dealers and OEMs authentically market to in-market female shoppers as well as help their clients create female-centric strategies and platforms.

She is also the co-author of Crushing Mediocrity: 10 Ways to Rise Above the Status Quo. Her new book “The Art of The Big Sell is set to release in December 2018


Michelle Morris

Michelle Morris


Michelle Morris helps clients and agencies use Facebook to develop strategies and innovative marketing campaigns to build brands, drive sales/acquisition and increase owner/customer advocacy. Prior to Facebook, Michelle built Google’s North American automotive manufacturing and dealerships business as Managing Director responsible for creative, direct response and strategic brand activation.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.