Agenda

– International I, II & III
– Congressional, Colonial, Augusta &
Olympic Meeting Rooms


November 26, 2018

Coffee

8:00a - 8:30a  

Coffee| 8:00a - 8:30a

Networking
Welcome

8:30a - 8:40a  

Welcome| 8:30a - 8:40a

Welcome & Announcements
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Opening Keynote

8:40a - 9:10a  

Opening Keynote| 8:40a - 9:10a

Just Eat The Burrito. It Could Save Your Life
Joni Stuker President and Founder | Owner Connect
Keynote

9:15a - 9:45a  

Keynote| 9:15a - 9:45a

Women Working in The Dealership
Women Working in The Dealership 7 Min Video and Fireside Chat with Jody DeVere
Brian Maas President | California New Car Dealers Association
Bob Smith Executive Director | Greater Los Angeles New Car Dealers Association
Award

9:45a - 9:50a  

Award| 9:45a - 9:50a

WAAI Lorraine Schultz Spirit of Leadership Award
Keynote

9:50a - 10:20a  

Keynote| 9:50a - 10:20a

Keynote
Lynne Kjolso VP of Sales | Microsoft
Break

10:20a - 10:35a  

Break| 10:20a - 10:35a

Coffee Break
Networking

10:35a - 11:05a  

Networking| 10:35a - 11:05a

Keynote Q & A
Host: Scotty Reiss Founder | A Girls Guide To Cars
Guest Speaker: Marcy Carsey Emmy Award Winning Television Producer | Carsey-Werner Productions
Video Break

11:05a - 11:10a  

Video Break| 11:05a - 11:10a

NADA Video Break
Keynote

11:10a - 11:40a  

Keynote| 11:10a - 11:40a

Keynote
Edie Wines Instructor Academy | National Automobile Association - FitBiz
Award

11:40a - 11:45a  

Award| 11:40a - 11:45a

NCM & Keiser University Scholarship
Interactive Keynote

11:45a - 12:05p  

Interactive Keynote| 11:45a - 12:05p

Youtube Interactive Session
Kelly McNearney Senior Auto Retail Strategist | Google
Lunch

12:05p - 12:50p  

Lunch| 12:05p - 12:50p

Lunch
Trio Entertainment
Video Break

12:50p - 12:55p  

Video Break| 12:50p - 12:55p

NADA Video Break
Welcome Back

12:55p - 1:00p  

Welcome Back| 12:55p - 1:00p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Interactive Keynote

1:00p - 1:30p  

Interactive Keynote| 1:00p - 1:30p

Exploration of Women in Automotive Careers
Panelist: Anna Cechony Research and Accessibility | foundry 10
Panelist: Arabella Bautista Programs and Operations | foundry 10
Panelist: Lisa Castaneda Co-Founder and CEO | foundry10
Keynote

1:35p - 2:05p  

Keynote| 1:35p - 2:05p

Keynote
Amber Quist CMO | SilverCar (Audi)
Keynote

2:10p - 2:40p  

Keynote| 2:10p - 2:40p

Speed Networking
Sponsor: eMentor Connect
Moderator: Subi Ghosh Senior Director of Dealer Strategy | Stream Companies
Video Break

2:40p - 2:45p  

Video Break| 2:40p - 2:45p

NADA Video Break
Q & A Panel

2:45p - 3:25p  

Q & A Panel| 2:45p - 3:25p

Women Dealer Panel Q & A
Moderator: Michelle Primm CEO | Cascade Auto Group
Panelist: Cheri Fleming | Valencia Acura
Panelist: Corina Diehl President/CEO | Diehl Automotive
Panelist: Cherie Watters CFO/COO | O’Gara Coach Companies
Keynote

3:25p - 3:55p  

Keynote| 3:25p - 3:55p

Session TBD

Keynote

4:00p - 4:30p  

Keynote| 4:00p - 4:30p

Keynote
Bart Herring Director, New Car Sales and Volume Planning | Mercedes-Benz
Closing Remarks

4:30p - 4:45p  

Closing Remarks| 4:30p - 4:45p

WIA Board and Emcees
MC: Eliana Raggio Director of Industry Relations | Digital Air Strike
MC: Charlie Vogelheim Principal | Vogelheim Ventures
Cocktail Party

4:45p - 7:45p  

Cocktail Party| 4:45p - 7:45p

Cocktail Party
Cocktail Party AUTOMOBILITY LA Monday 11/26 4:00pm - 7:00pm Networking Reception Monday 11/26 7:00pm- 9:00pm - Kick Off Party - Technology Pavilion - Los Angeles Convention Center

Eliana Raggio

Eliana Raggio


Eliana Raggio, is the Director of Industry Relations at Digital Air Strike, the #1 consumer engagement partner in the industry. Widely known as the “Webinar Goddess”, Eliana is the host and moderator of Digital Air Strike’s free weekly webinars (DigitalAirStrike.com/webinar) where she presents invaluable information by industry leading experts on timely and relevant topics that Dealers need to compete and succeed in the Automotive Industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/ 12 noon EST.

She is also an award-winning voice over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran having served honorably during the Gulf War and has long been a strong advocate for all issues facing women in male dominated industries. Eliana is a gifted communicator and eloquent writer with a dynamic personality and is blessed with a loving husband, an awesome son, and a cool puppy. She is also a life-long Philly sports fanatic and a karaoke queen and she unabashedly admits to never having met a mac ‘n cheese she didn’t like. You can connect with her on twitter @ElianaRaggio or email her directly at Eliana@DigitalAirStrike.com.


Charlie Vogelheim

Charlie Vogelheim


Charlie Vogelheim has over 30 years of automotive industry experience including roles as VP at J.D. Power and as executive editor at both Kelley Blue Book and Motor Trend Auto Group. He is the principal of Vogelheim Ventures through which he is involved in a variety of initiatives including “The Flying Car” radio show and podcast bearing witness to the transformation of transportation.

Charlie is an auto enthusiast whose career has been centered on observing and supporting the automotive industry. Whether providing vehicle information and values to consumers and financial institutions or helping OEMs and dealers with digital marketing and technical development, he has consistently represented thought leading solutions to industry challenges.

In order to study trends, maintain contact with industry executives, and further product familiarity, he travels extensively, attending most National Motor Shows and Automotive Industry Conferences. Charlie is often a featured speaker at automotive seminars, educational meetings and media presentations.

A Gonzaga University graduate, commercial pilot and former Alaskan bush pilot, Charlie is continually fascinated by ongoing changes and technological developments.


Joni Stuker

Joni Stuker


With nearly 30 years of industry experience, Joni is recognized as one of the most trusted and relied-upon experts in the automotive business. As the President and Founder of Owner Connect, her team has revolutionized the role and impact Business Development Centers now play among dealerships throughout North America and Europe. In addition to her years as the face of Owner Connect, Joni has gained a wonderful reputation for her corporate speaking experience and workshop series. Focusing on delivering results and improving efficiency, Joni has built an organization and strategy to ensure every client realizes its full potential.


Brian Maas

Brian Maas


Brian Maas is the President of the California New Car Dealers Association representing over 1,200 franchised new car dealers in the state. Brian directed CNCDA’s political activities and served as the Association’s chief legislative advocate for twelve years before becoming President. Previously, he was a lobbyist with the California Bankers Association.

Prior to working with trade associations, Brian spent 12 years practicing law with Pillsbury Winthrop Shaw Pittman LLP as a specialist in political law and lobbying in San Francisco and Sacramento.

He also worked as a district/capitol staffer and committee consultant for Assembly Member Johan Klehs (1982-1988).

A native of San Leandro, Brian graduated from McGeorge School of Law in Sacramento with honors, and the University of California, Berkeley with a double major in Political Science and Rhetoric. He lives in Sacramento with his wife, Lisa, and two children, Jared and Natalie.


Bob Smith

Bob Smith


Bob Smith has been in the retail automotive business since the mid 1980’s working in dealership operations, automotive finance, used car wholesaling and retailing, New Car brokering. He comes from a family of retail automotive professionals who have been in the business since 1917!

In 2012, Bob was hired by the Greater Los Angeles New Car Dealers Association to act as its executive director. In this capacity, Bob is involved in Dealer Advocacy at the local, state and national levels. Additionally the position helps coordinate philanthropic efforts and help maintain government and industry relations by maintaining good public relations. GLANCDA also works closely every year with it partner the Los Angeles Auto Show, to endorse and promote its success. The Los Angeles Auto Show has nearly one million people attend during public days and nearly twenty five thousands credentials issued during press and media days of Auto Mobility Los Angeles.


Lynne Kjolso

Lynne Kjolso


Lynne Kjolso is VP of Global Corporate Sales for Microsoft Advertising. A career search leader, Lynne has led sales, account management and operations teams for the Bing Network, with a particular focus on SMB’s and partner channels. Lynne has led search sales teams in North America, EMEA and Asia Pacific, and has played an instrumental role in the launch of the Yahoo! Bing Network globally.


Scotty Reiss

Scotty Reiss


With a passion for shaping ideas and marketplaces, Scotty co-founded SheBuysCars to change how women discuss and buy cars. This led her to be elected the first woman president of the International Motor Press Association. Prior, she wrote for the New York Times, Town & Country and Entrepreneur, co-authored “Stew Leonard, My Story” and produced the Luxury Summit conferences for American Express.


Marcy Carsey

Marcy Carsey


Marcy Carsey was a partner with Tom Werner in the Carsey Werner Company, responsible for shows like “The Cosby Show,” “Roseanne,” “Third Rock from the Sun,” and “That 70’s Show.”

Born in Weymouth, Massachusetts to a dad who worked in the shipyard and a mom who taught her to always go for it, Marcy graduated from the University of New Hampshire and headed to New York to get a foothold in TV as an NBC tour guide at 30 Rock. She rose through many jobs on both coasts, culminating in being named head of series television at ABC in Los Angeles. Her mom cheered.

In 1980 she left ABC to form her own production company, and later Tom Werner joined her. They had a great run, and now she puts her energies into things like public education, social justice causes and chairing the Hammer Museum board. Marcy has two children, Becky and Pete, and three stepchildren.”


Edie Wines

Edie Wines


Edie Wines brought 31 years of in-dealership experience to NADA in 2017. She began her automotive dealership career in the service department, working through the ranks as a cashier, warranty clerk, service advisor and dispatcher before moving into the parts department. Edie then transferred to the accounting side of the business and took on each position in the accounting office before becoming an Office Manager and Controller for independent stores, small and medium sized groups, as well as a one-hundred store dealer group. She has been instrumental in establishing and managing consolidated and centralized accounting offices within various dealer groups.

In 2001, Edie was selected for the General Motors Women’s Retail Initiative and graduated from the NADA Dealer Academy in 2002. She completed the GM Minority Dealer Program fellowship and became a General Manager for the March/Hodge Automotive Group. Following a brief hiatus in the business to focus on her education and instruct classes for the Small Business Development Center at Daytona State College, Edie returned to the retail automotive business as a Controller, followed by a corporate role and General Manager position, for the Hendrick Automotive Group. She was a participant of the inaugural Hendrick Leadership Academy and completed the NADA Dealer Academy a second time in 2014 as part of that program.

Edie has a BSBA in Accounting from the University of Central Florida, and is also a Certified Fraud Examiner, Certified F&I Professional and ATD Master Trainer. She resides in Edgewater, Florida and near Asheville, North Carolina with her husband.


Kelly McNearney

Kelly McNearney


Kelly McNearney is Google’s Senior Automotive Retail Strategist based in Venice, CA. She has spent 5 years with Google coaching automotive retailers on reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, ALR, the Google Automotive Retail Summit, AIADA, JD Power and numerous OEM-specific conferences.

Prior to joining Google, Kelly spent 9 years at ESPN in Customer Marketing and Sales. Kelly is a graduate of the University of Kansas with degrees in Journalism and Spanish. She is a thinkLA Person of the Year award winner and is the SoCal regional lead on GoogleServe, Google’s annual volunteerism initiative.

She lives in Hermosa Beach, CA and is always looking for tips on interesting travel destinations.


Eliana Raggio

Eliana Raggio


Eliana Raggio, is the Director of Industry Relations at Digital Air Strike, the #1 consumer engagement partner in the industry. Widely known as the “Webinar Goddess”, Eliana is the host and moderator of Digital Air Strike’s free weekly webinars (DigitalAirStrike.com/webinar) where she presents invaluable information by industry leading experts on timely and relevant topics that Dealers need to compete and succeed in the Automotive Industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/ 12 noon EST.

She is also an award-winning voice over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran having served honorably during the Gulf War and has long been a strong advocate for all issues facing women in male dominated industries. Eliana is a gifted communicator and eloquent writer with a dynamic personality and is blessed with a loving husband, an awesome son, and a cool puppy. She is also a life-long Philly sports fanatic and a karaoke queen and she unabashedly admits to never having met a mac ‘n cheese she didn’t like. You can connect with her on twitter @ElianaRaggio or email her directly at Eliana@DigitalAirStrike.com.


Charlie Vogelheim

Charlie Vogelheim


Charlie Vogelheim has over 30 years of automotive industry experience including roles as VP at J.D. Power and as executive editor at both Kelley Blue Book and Motor Trend Auto Group. He is the principal of Vogelheim Ventures through which he is involved in a variety of initiatives including “The Flying Car” radio show and podcast bearing witness to the transformation of transportation.

Charlie is an auto enthusiast whose career has been centered on observing and supporting the automotive industry. Whether providing vehicle information and values to consumers and financial institutions or helping OEMs and dealers with digital marketing and technical development, he has consistently represented thought leading solutions to industry challenges.

In order to study trends, maintain contact with industry executives, and further product familiarity, he travels extensively, attending most National Motor Shows and Automotive Industry Conferences. Charlie is often a featured speaker at automotive seminars, educational meetings and media presentations.

A Gonzaga University graduate, commercial pilot and former Alaskan bush pilot, Charlie is continually fascinated by ongoing changes and technological developments.


Anna Cechony

Anna Cechony


In her role at foundry10, Anna uses her research background from her degree in cognitive neuroscience, experience working with students and passion for gender equity to co-facilitate the Research on Women in Auto. She is passionate about making education more accessible and is inspired by the women who shared their stories with us to improve experiences for women entering industry.


Arabella Bautista

Arabella Bautista


Arabella works in research and program development at foundry10, and is able to use her experiences as the only woman in the office in her early tech career, and understanding of the importance of tradespeople from growing up in a military community to inform her work. As the lead interviewer for Research on Women in Auto, she is excited to share stories and strategies from women in industry.


Lisa Castaneda

Lisa Castaneda


Lisa is the Co-founder and CEO of foundry10, an educational research organization tasked with redefining the ways people think about learning. She works with local automotive programs to support advanced projects and educating industry leaders of the future. She was inspired to study women in industry and to better understand their career pathways to assist younger women in their career pursuits.


Amber Quist

Amber Quist


Amber Quist, Chief Marketing Officer at Silvercar by Audi, the app-based, premium mobility service acquired by Audi in 2017, is a leader in brand development and marketing strategy. At Silvercar, Amber spearheads integrated marketing and communications across Silvercar’s portfolio of brand initiatives.


Subi Ghosh

Subi Ghosh


Subi Ghosh spent her first 6 years in Automotive working her way up from Internet Sales Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect match as Senior Director of Dealer Strategy at Stream Companies and Founding Board Member of Women In Automotive. Subi has become a respected speaker at the major Automotive Events including NADA, Digital Dealer, Driving Sales, and more.

Subi keeps actively involved in the automotive community as a conference speaker and blogger on many automotive forums to be an advocate for dealers, share her knowledge, grow within her profession, and improve the way the industry sells and markets cars.

She is driven is to be a small part in helping to move this industry forward one person at a time and prides herself in being approachable to anyone who has a marketing or dealership sales management question, needs overall guidance, or simply the need to vent.

You can follow her on twitter @subi101


Michelle Primm

Michelle Primm


Michelle began her automotive career filing in the Service Department. During high school summer breaks she washed cars and delivered parts then moved to accounting. After completing degrees in Finance and Economics at Kent State she returned to the dealership in Management roles.

Currently Managing Partner at Cascade Auto Group, Michelle is a graduate of the National Automobile Dealers Association Dealer Candidate Academy. She serves on the Ohio Bureau of Motor Vehicles Licensing Board as Vice President. Michelle was the Time Magazine Goodyear Quality Dealer from Greater Cleveland in 2005. She
represents Women Dealers on the NADA Board of Directors and was honored by Crain’s Cleveland Business as “A Woman of Note.” In 2015 she received the Barbara Cox Manheim Automotive Woman of the Year Award and was one of Automotive News’ 100 Leading Women in North American Automobile Industry. The 2016 Spirit of Leadership Award was received from the International Women’s Automotive Association.

Michelle volunteers for Youth for Understanding an international student organization. She also volunteers for Junior Achievement locally in the classroom and nationally as an advocate for Financial Literacy.


Cheri Fleming

Cheri Fleming


Cheri Fleming was born and raised in Parma Heights, Ohio and moved to Southern California after graduating from Ohio University. She and her husband, Don, have an entrepreneurial spirit and have owned various businesses; however, the car business “hooked” them in 1985. In 1997, Cheri and Don purchased Valencia Acura, and made the decision to put Cheri in the leadership position as Dealer Principal. At that time Valencia Acura ranked dead last nationally in sales and customer satisfaction. With no place to go but up, Cheri and Don began treating customers the way they would want to be treated, and became a vital force in the Santa Clarita community. Cheri has always felt that if you sell to a customer in your community, it’s your duty to give back to that community. Cheri and Don have donated their time and given financial support to causes near and dear to their hearts. Today Valencia Acura is one of the highest ranking customer satisfaction dealerships in the country. Their sales penetration in their primary market area and customer loyalty ranks among the highest in the nation. In addition, Cheri has and does and has served as:

Soroptimist International Board Member 2012-2015
Soroptimist International of the Americas Donor Relations Task Force 2017-present
Soroptimist International of the Americas Board Member 2010-2014
2013-2014 President
2012-2013 President-elect
2011-2012 Secretary-Treasurer
Soroptimist International of the Americas – Camino Real Region Governor 2008-2010
Governor-elect 2006-2008
District Director 2004-2006
Member Soroptimist International of Santa Clarita Valley 1999-2011
President 2002-2003
VP and Auction Chair 2001
Member Soroptimist International of Greater Santa Clarita Valley 2011-present
Director – Henry Mayo Newhall Hospital 2015 – present
Patient Care Committee 2015-present
Cultivation and Awareness Chair for new patient tower 2016-present
Community Benefits Chair 2016-present
Director — Henry Mayo Newhall Memorial Health Foundation 1997-2012
Chairman 2002-2004
Director – Child and Family Center Governing Board – 2017-present
Vice Chair and Board Development Chair 2017-present
Director — Child and Family Center Foundation 1997-2016
Chairman 2002-2004
Past Guardians of Hope Chair and Board Development Chair
Taste of the Town Chair 2001 and 2002
Director — American Cancer Society Unit Council 2003-present
President 2007-2008
Relay for Life Co-Chair 2004 and 2005
Director – American Cancer Society Los Angeles Regional Unit Council – 2004-2008
Vice President — Sheila R.Veloz Breast Imaging Center Advisory Board – 2003-2010
Boys & Girls Club Auction Co-Chair 2004, 2005, 2006
Arthritis Foundation Walk Chair – 2006, 2007, 2008, 2009, 2010, 2011
WE Build Chair – Habitat for Humanity 2012, 2013, 2014

Awards:
2019 – College of the Canyons “Silver Spur “award for community service
2018 – Women in Business Award for Mentoring – SCV Business Journal
2017 – Volunteer of the Year – San Fernando Valley Business Journal
2014- Zonta International of Santa Clarita Valley Tribute – Local Women Global Impact
2012- Iconic Woman- Single Mother’s Outreach
2012 –Woman of the Year -Los Angeles County 5th Supervisorial District and Commission for Women
2011 – Leader of Character Award – the Boy Scouts
2011 – Citizen of the Year – Santa Clarita Elks lodge #2379
2010 – Legacy of Hope Award for Mission Support – SCV American Cancer Society
2008 – Business Woman of the Year – San Fernando Business Journal
2007 – Beverly Twigg Kennedy Award – Arthritis Foundation, So. California Chapter
2007 – Woman of the Year – California State Senator George Runner
2006 – 2016 Santa Clarita’s 51 Most Influential -The Signal Newspaper
2006 – Dealer of the Year – American International Automobile Dealer Association and Newsweek Magazine
2004 – Woman of the Year – Santa Clarita Valley
2004 – Carmen Sarro Award for Improving the Status of Women through Community Service – Zonta International of SCV
2002 – “Roasted” by Zonta International of Santa Clarita Valley
2001 – Woman of Honor – Betty Ferguson Foundation
2001 – SCV Press Club Community Service Award


Corina Diehl

Corina Diehl


In 1995, Corina Diehl, and her husband Matthew, purchased Preston Automotive Group with Bob Preston as a partner. In 2002, Corina and Matthew bought out Bob Preston and Diehl Automotive was born. In 2007, Matthew Diehl died tragically, and Corina became the sole owner of Diehl Automotive and one of the few female dealership owners in the country. Since that time, Corina has purchased Diehl of Robinson in 2012, Diehl VW in 2015, CarRight Automotive in 2016, and Diehl of Grove City in 2017, and has built Diehl Automotive into the premier dealership in the Western Pennsylvania area.

Corina’s two children, Matthew and Rachel, also work at the dealership. Matthew Diehl started his collegiate career at the University of Miami and received his BA in Marketing. He then moved to Pitt Law, where he received his JD, and on to Carnegie Mellon for his MBA. Recently, Matthew passed the CPA exam and currently helps manages the Diehl stores. Matthew is also a partner with Corina at CarRight Automotive. Rachel Diehl recently graduated from Villanova and has been working in various departments in the Diehl dealerships to learn the business. Currently she is working as an Office Manager/Accountant at the Diehl of Robinson store and will be taking up an apprentice position with the Controller. Matthew and Rachel are both partners in Diehl of Grove City and Salem.

Community giving is of paramount importance to Corina. Diehl Automotive has sponsored First Niagara Pavilion, a performing arts amphitheater; The Bantam Jeep Festival, the largest festival in Butler County; and a spate of smaller organizations and events such as two vehicle racetracks, local haunted houses, fishing clubs, and an assortment of others. In addition to sponsorships, Corina Diehl has given thousands of dollars to organizations like Glimmer of Hope, a premier breast cancer awareness foundation which has received over $100,000 in donations from Corina Diehl; the very first “A Night to Remember,” a formal dance for people aged 16 – 30 with special needs, was sponsored by Corina, and she continues to sponsor every year; the Cystic Fibrosis Foundation, which honored Corina for raising the most money in the area; Karns City High School for a new scoreboard, athletic equipment, and scholastic activities. In addition, Corina Diehl and Diehl Automotive purchased a scoreboard and gymnasium chairs for North Catholic High School. In addition, Corina also purchased a scoreboard and chairs for Shady Side Academy. Corina Diehl also gives to smaller organizations such as Memorial golf tournaments for a slain police officer, Big Brother Big Sisters, Knock High School Wrestling, Kids Day America, volunteer fire departments, the Pittsburgh Zoo’s Summer Safari, and many others.


Cherie Watters

Cherie Watters


Watters has dreamed of owning her own dealership for decades. She still thinks about it. But her current situation is “pretty great”. O’Gara Coach has 3 locations in Southern California and 15 franchises. It’s a who’s who of ultra-luxury brands – Bentley, Bugatti, Lamborghini, Rolls-Royce, Aston-Martin, McLaren, Koenigsegg, Alfa Romeo, and Maserati. In 2017, O’Gara sold over a thousand vehicles retail; they are the number one dealer in the world for most of the brands they sell.
She joined O’Gara in 2016 when the owners, Tom and his sister Maureen, contacted her to do some consulting work. It quickly turned into a full-time position as CFO and COO. Her years of dealership sales and operational experience gave her the tools she needed to bring the company successfully through a major organizational change and reestablish its place in the ultra-luxury world.

Watters attributes her success to good mentors, curiosity, and her childhood spent at her father’s marina in Atlantic City where she spent time with the boat technicians. This sparked an interest in cars which led to her first automotive job as a DMV clerk, while attending college to earn her business degree. But she had bigger plans.

As her career and passion grew for the car business, her drive led her to Florida where she became the Controller for an Acura store and later Lexus and Toyota. But that wasn’t enough. She set her sights on the GM position. She knew there would be many obstacles moving forward in this very male-dominated industry but was willing to face the challenge!

An opportunity with a Hyundai dealership in Los Angeles arose which turned into a 5-franchise General Manager position, still facing the male-dominated resistance. Male managers at times would not even acknowledge her leadership, however she persevered gracefully. Cherie’s reputation with Hyundai corporate brought her more opportunities.

Cherie became the General Manager for Puente Hills Hyundai, a start-up with a Korean owner who did not know the car business. As an experienced GM, she made almost all the operational decisions. Within 2 years, the company expanded to 3 dealerships and an in-house financing company under her leadership and guidance.
Chasing her dream of becoming a dealer, she has worked with the Factories and other dealer groups in the Southern California area to establish her “worth” – standing out from her male colleagues.

On a personal note, Cherie is a Breast Cancer survivor and has been cancer-free for over 4 years.

Watters continues to lead and be an example through numerous speaking engagements where she inspires women to challenge the stereotypes in our industry and reach for the stars! She has served on many Boards, including the Advertising Board for Hyundai corporate. She has received several awards and acknowledgements; notably the 2012 Women’s Automotive Association International “Spirit of Leadership” Award, and 2010 Business Woman of the Year, San Gabriel Valley.


Bart Herring

Bart Herring


As Director for New Car Sales and Volume Planning at Mercedes-Benz USA’s new headquarters in Atlanta, Georgia, M. Bart Herring is responsible for new car sales for Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and smart products as well as strategies and activities which support our dealer network. Within this role, Mr. Herring also oversees Strategic Volume Planning and Field Operations.

Herring’s experience at MBUSA includes nearly 20 years in various roles including sales, product management, and financial services. Previously, Herring was Director of Product Management where he spearheaded the product and lifecycle strategies for the current vehicle portfolio.

Prior to MBUSA, Herring worked for Mercedes-Benz Financial Services where he developed programs for the research and implementation of commercial and wholesale loans for the Mercedes-Benz dealer network.

A resident of Midtown Atlanta, Herring holds a Bachelor of Science in Accounting from Auburn University in Auburn, AL and is a Certified Public Accountant.


Eliana Raggio

Eliana Raggio


Eliana Raggio, is the Director of Industry Relations at Digital Air Strike, the #1 consumer engagement partner in the industry. Widely known as the “Webinar Goddess”, Eliana is the host and moderator of Digital Air Strike’s free weekly webinars (DigitalAirStrike.com/webinar) where she presents invaluable information by industry leading experts on timely and relevant topics that Dealers need to compete and succeed in the Automotive Industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/ 12 noon EST.

She is also an award-winning voice over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran having served honorably during the Gulf War and has long been a strong advocate for all issues facing women in male dominated industries. Eliana is a gifted communicator and eloquent writer with a dynamic personality and is blessed with a loving husband, an awesome son, and a cool puppy. She is also a life-long Philly sports fanatic and a karaoke queen and she unabashedly admits to never having met a mac ‘n cheese she didn’t like. You can connect with her on twitter @ElianaRaggio or email her directly at Eliana@DigitalAirStrike.com.


Charlie Vogelheim

Charlie Vogelheim


Charlie Vogelheim has over 30 years of automotive industry experience including roles as VP at J.D. Power and as executive editor at both Kelley Blue Book and Motor Trend Auto Group. He is the principal of Vogelheim Ventures through which he is involved in a variety of initiatives including “The Flying Car” radio show and podcast bearing witness to the transformation of transportation.

Charlie is an auto enthusiast whose career has been centered on observing and supporting the automotive industry. Whether providing vehicle information and values to consumers and financial institutions or helping OEMs and dealers with digital marketing and technical development, he has consistently represented thought leading solutions to industry challenges.

In order to study trends, maintain contact with industry executives, and further product familiarity, he travels extensively, attending most National Motor Shows and Automotive Industry Conferences. Charlie is often a featured speaker at automotive seminars, educational meetings and media presentations.

A Gonzaga University graduate, commercial pilot and former Alaskan bush pilot, Charlie is continually fascinated by ongoing changes and technological developments.