Agenda

Note: Session times and speakers are subject to change.

There is currently a 10 minute delay compared to the event program.

Workshop Locations:

Leadership:
Ballroom
Dealership Strategies:
Fiesta 6
Trends for Women:
Fiesta 7
Personal Development:
Fiesta 8

December 9, 2017

Welcome Reception – Offsite

5:10p - 7:10p  

Welcome Reception – Offsite| 5:10p - 7:10p

Welcome Reception – Sponsored by DealerSocket
Meet and Greet open to all conference attendees! Start your networking, make new friends and meet the WIA Board at the beautiful ACQUA California Bistro at THE RIVER Rancho Mirage.

December 10, 2017

Yoga Class

6:40a - 7:25a  

Yoga Class| 6:40a - 7:25a

Sunrise Yoga with Omni Rancho Las Palmas Spa – Sponsored by Lotlinx
*Space is limited to the first 30 attendees, register online. Hosted on Rancho Las Palmas Lawn.
Breakfast

8:10a - 8:55a  

Breakfast| 8:10a - 8:55a

Breakfast – Fiesta Ballroom
Networking

8:55a - 9:10a  

Networking| 8:55a - 9:10a

Networking
Welcome

9:10a - 9:20a  

Welcome| 9:10a - 9:20a

Kickoff with Bob Smith, Executive Director of the Greater Los Angeles New Car Dealers Association
Host: Robert Smith Executive Director | Greater Los Angeles New Car Dealers Association
WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Opening Keynote

9:20a - 9:50a  

Opening Keynote| 9:20a - 9:50a

The Power of a Growth Mindset
To advance with the rapid progression of technology and our ever-changing world, industries, businesses, and individuals must adapt a growth mindset to drive development, empowerment, and innovation. In this session, Cynthia Hiskes, Chief Human Resources officer will discuss how to challenge what you know about the automotive industry, your business, and most importantly yourself to keep pace with the world around us. She will share how continued development through a growth mindset can move the industry forward, create a more innovative business, and a richer sense of self.
Cynthia Hiskes Chief People Officer | Cars.com
Keynote

9:55a - 10:25a  

Keynote| 9:55a - 10:25a

Consumer Behavior and the Future of Automotive
Melody Lee Global Director, BOOK by Cadillac | Cadillac
Keynote Award

10:25a - 10:35a  

Keynote Award| 10:25a - 10:35a

WAAI Lorraine Schultz Spirit of Leadership Award
Host: Jody DeVere CEO | AskPatty.com
Keynote

10:35a - 10:55a  

Keynote| 10:35a - 10:55a

A Journey Down the Rabbit Hole into Wonderland: Leadership, Management & Company Culture
Arnold will have the audience participate in exercise that will blow minds 🙂
Arnold Tijerina President & Corporate Storyteller | Storytailer
Break

10:55a - 11:05a  

Break| 10:55a - 11:05a

Women@Google – YouTube Video BreakCoffee Break – Sponsored By Google
Workshop 1

11:05a - 11:50a  

Workshop 1| 11:05a - 11:50a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Customer Loyalty – Keep Them Coming Back for More!
Customers are our greatest assets and building customer loyalty is much more than a frequent flyer proposition. Prices can be matched, special offers are duplicated, and inventory can be adjusted so loyalty will not be built on the products or services we offer. We must build a genuine sense of trust, belonging and purpose with every customer. Who we are and how we treat our customers will instill a sense of loyalty.
Susan Lane Director of Public Relations & Community Engagement | Hoffman Auto Group
Trends for Women: Selling, Marketing, Employment
Is Your Consumer Brand Experience Designed for the Decision Maker, the Woman?
In this interactive and informative session, Katie will share her particle experiences as a female C-Suite Executive and Customer Experience Expert. Educating the audience on the impact women have on the car buying decision and how to use this information to change the way you deliver the Consumer Brand Experience in the dealership in order to positively affect your key CSI metrics. She will also provide the audience with five applicable takeaways to tailor your Consumer Brand Experience to the women car buyer.
Katie Mares Owner, Chief Experience Officer | Katie Mares Consulting Inc.
Personal Development
Don’t Look Back, It’s No Longer An Option
In this thought provoking breakout, Renee will focus on personal development and cover the dangers of defining yourself using socially acceptable labels. She’ll educate you on the importance of identifying your unique characteristics to maximize your potential. You will learn key factors for effective professional positioning and the magnitude of keeping personal promises; setting action commitments guaranteed to get YOU what YOU want.
Renee Stuart, PCC Manager, Sales Effectiveness | Retail Solutions, Cox Automotive
Leadership
Autonation
Andrea Schliessman Sr. Director of Training and Development | AutoNation
Arleyne Bishop Customer Care Director | AutoNation
Erika Hudson Region Human Resources Director (Western) | AutoNation
Tania Santos Customer Care Training Manager | AutoNation
Jessica Morejon General Manager | BMW of Vista
Break

11:50a - 11:55a  

Break| 11:50a - 11:55a

Session Break
Workshop 2

11:55a - 12:40p  

Workshop 2| 11:55a - 12:40p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
The Habits of Highly Successful Dealers
Today’s car buyer wants to maintain control of the process, using information and technology to help them with each decision. At the same time, dealers want to maintain control in order to protect their profitability and bottom line. Using a recent study of the most successful dealers, this session will share with you the tactics and strategies that help these dealers achieve close rates that are twice as high as their local competition.
Kerri Wise VP, Dealer Education | TrueCar
Trends for Women: Selling, Marketing, Employment
Women Buyers – Get the Playbook
Women are a veritable powerhouse when it comes to the automotive landscape. Not only do they influence up to 80% of car buying decisions, but they tend to be more loyal. These stats beg the question: why haven’t we done a better job engaging women during and after their decision to purchase? In this can’t-miss session Natalie Born, VP of Product, will share Client Command’s own unique data that shows how to create powerful 1-to-1 micro-marketing journeys. Learn what messages and offers most effectively target females and compel them to act.
Natalie Born Vice President of Product | Client Command
Personal Development
“Don’t Tell Me No”
When I received my first “NO” after graduating at the top of my Automotive Training Sales Class, it was “success delayed, not denied”. Wadette will share proven tips to build the confidence to follow your passions and develop your personal road map to achieve your career goals. This workshop will provide tools to help attendees understand that the “No”s will come, but they can navigate the automotive industry with confidence and tenacity.
Leadership
Inspiring a Positive Culture: Become an M.V.P.
To provide knowledge, ideas and assess awareness to inspire a more positive culture encouraging MVP (Mission, Values, Priorities) Champions to attract and retain diversity with women & millennials.
Martha E. Rader Professor & President | Professor Management/MBA Keiser University and President Rader Coaching, Training & Consulting, LLC
Lunch

12:40p - 1:40p  

Lunch| 12:40p - 1:40p

Lunch Sponsored by Cox Automotive
Keynote

1:40p - 2:10p  

Keynote| 1:40p - 2:10p

Be “Berry” Inspired
Shari educates and inspires through her story of creating a national brand with $1,500 and a vision. You’ll be empowered with the confidence for sweet success inside the male-dominated auto industry.
Shari Fitzpatrick Founder | Shari's Berries
Keynote

2:10p - 2:40p  

Keynote| 2:10p - 2:40p

Leadership & Accountability: Stronger – Faster – More Profitable ‘NOW’!
Empower, Align and Delegate to Elevate your team to accomplish your MUST-ACHIEVE Daily – Weekly – Monthly – Annual profit and performance requirements……clone-able and scale-able Leadership and Empowerment Process from the #1 Highest Sales Volume eDealer Group in North America.
Erich K. Gail Chief Executive Officer | Cardinale Group of Companies
Break

2:40p - 2:50p  

Break| 2:40p - 2:50p

Women@Google – YouTube Video Break
Roundtable Networking

2:50p - 3:20p  

Roundtable Networking| 2:50p - 3:20p

Roundtable Networking Session
Super Session 1

3:20p - 3:50p  

Super Session 1| 3:20p - 3:50p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Now That You Got ‘em, How You Gonna Keep ‘em?
Onboarding is critical in the sense that we want to make sure that the new employer connects with the AutoNation team, that they understand the commitment that they are making, and also the promise the company is making back to them.
Katy Wolda Director of Training & Development, Customer Care | AutoNation
Trends for Women: Selling, Marketing, Employment
The Secret Sauce of Successful Marketing—Who Doesn’t Love a Great Recipe?
Position yourself for success, connect with customers, understand how to build and drive a marketing strategy, and discover the tools to build personal and corporate success. Learn the best practices of leading brands, and the philosophies and strategies that you can use to craft your own secret sauce.
Scotty Reiss Founder | SheBuysCars
Personal Development
Mentor, Sponsor or Coach? Understanding the Differences, Identifying and Initiating the Right Relationship for You!
This session will take participants through two active exercises: clarifying the differences between a sponsor, mentor and coach and then, developing your elevator mantra. How will you initiate your conversation with the person that you identify? Imagine you are in the elevator and they step in, the only other person in the elevator with you. You have 6 seconds to act and to deliver your interest in having a first conversation with them. What would you say?
Erikka Smith Sales Manager | Jim Ellis Audi
Leadership
The Future of the Car Business – Innovate Before It’s Too Late
Christy Roman President | NOW Digital
Super Session 2

3:50p - 4:20p  

Super Session 2| 3:50p - 4:20p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Human Capital Management
Like many industries, the automotive industry is for the people and by the people. For many years, our industry has been the driving force for innovation and growth.
Jason Volny National Training Manager | Driving Sales
Trends for Women: Selling, Marketing, Employment
Dealer Panel: How We Speak to Women Buyers
Hear from some creative dealers who have deployed innovative strategies to attract female buyers.
Eve Knudtsen Dealer Principal and GM Women’s Dealer Advisory Council Member-Western Region | Knudtsen Chevrolet
Judith Schumacher-Tilton President | Schumacher Chevrolet Auto Group
Panelist: Cherie Watters President | AskPatty.com, Inc.
Personal Development
Wallet Wise
Session will focus on all aspects of financial education throughout all phases of life. How to introduce financial terms to young children, the importance of budgeting and establishing good credit, and how this impacts the auto buying process.
Kathy Ruble Executive Director of Marketing | Ally Bank
Leadership
Panel: A Leadership Discussion
Christy Roman President | NOW Digital
Lisa Copeland CEO | Global Enterprises
Breanna Fisher | Hireology
Break

4:20p - 4:30p  

Break| 4:20p - 4:30p

Refreshments Sponsored by Allstate Dealer Services
Keynote

4:30p - 5:00p  

Keynote| 4:30p - 5:00p

Navigating the Path to Leadership
Leadership is more than just a position or title. It is a behavior that manifests not only in the workforce but extends into everyday life. So how can you navigate your journey to being an effective business leader starting now?
Sejal Pietrzak President & CEO | DealerSocket
Keynote

5:00p - 5:30p  

Keynote| 5:00p - 5:30p

Because Mom Said So
Join me to experience how you can change your atmosphere to one of giving vs. getting to obtain better profits, CSI, & employee satisfaction! Flip your Org Chart upside down!
Evelyn Chatel Co-Owner / General Manager | Freedom Auto Group
Keynote

5:30p - 6:00p  

Keynote| 5:30p - 6:00p

Do One Thing Different Today – “Dealer Rehab”
Life inside any dealership is challenging. Many of us spend an immense amount of time trying to lead, set process or cultural tones in the store and more often than not, the exercise can end in frustration and chaos. Has your store hit its bottom? Does it seem like certain hurdles with staff or culture will never resolve? Are we stepping back and taking an honest look at how WE can truly affect change in our organizations?
Brent Wees Director of First Impressions | Nextup
Thanks / Closing Remarks

6:00p - 6:10p  

Thanks / Closing Remarks| 6:00p - 6:10p

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Entertainment / Cocktails

6:10p - 8:10p  

Entertainment / Cocktails| 6:10p - 8:10p

“Berried in Chocolate” Reception
Host: Shari Fitzpatrick Founder | Shari's Berries
Dinner With the Board

7:40p - 9:40p  

Dinner With the Board| 7:40p - 9:40p

Dinner with the Women in Automotive Board
Join us for the unique opportunity to meet with and enjoy a private dinner with the Women in Automotive Board Members. Dinner will begin at 7:30 at PF Changs at THE RIVER Rancho Mirage. *Space is limited, register online.

December 11, 2017

Breakfast & Networking

8:10a - 8:55a  

Breakfast & Networking| 8:10a - 8:55a

Breakfast – Sponsored by Hyundai
Welcome

8:55a - 9:05a  

Welcome| 8:55a - 9:05a

WIA Board and Emcees
MC: Eliana Raggio Webinar Moderator | DealerOn
Keynote

9:05a - 9:35a  

Keynote| 9:05a - 9:35a

Life is Choices | The Power of Authenticity
Join Stephanie as she shares the experiences and moments that have shaped her into leader she is today. She will share how transparency and personal sharing is not only good for company culture, but also good for business, as it gives people the power to both build community and make connections in meaningful ways, giving examples from her career in Automotive.
Stephanie Latham Director of US Automotive | Facebook
Keynote

9:40a - 10:10a  

Keynote| 9:40a - 10:10a

Take Control of Your Money and Your Life
Sharon reveals the key steps to becoming a master of your money, identifies fears that hold us back from reaching our maximum potential, and debunks the work life balance myth that drives the guilt cycle for many women.
Sharon Lechter Founder & CEO | Pay Your Family First
Keynote Award

10:10a - 10:20a  

Keynote Award| 10:10a - 10:20a

Keiser University Flagship Campus Scholarship Award
Host: Martha E. Rader Professor & President | Professor Management/MBA Keiser University and President Rader Coaching, Training & Consulting, LLC
Keynote

10:20a - 10:50a  

Keynote| 10:20a - 10:50a

Leading Against the Grain
Leaders make decisions every day. You can choose to lead the way you’ve been taught to lead or you can lead against the grain. The choice is yours.
David Regn Co-Founder | Stream Companies
Keynote Award

10:50a - 11:00a  

Keynote Award| 10:50a - 11:00a

NCM Scholarship Award
Host: Brandiss Drummer Director of Education | NCM Associates
Break

11:00a - 11:10a  

Break| 11:00a - 11:10a

Women@Google – YouTube Video BreakCoffee Break – Sponsored By Google
Workshop 1

11:10a - 11:55a  

Workshop 1| 11:10a - 11:55a

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
4 Essentials of Auto Retail Digital Transformation
Technology-driven experiences are replacing the traditional “bricks and mortar." How can dealers transform operations to remain competitive and evolve with shifting consumer expectations?
Kathi Kruse Founder | Kruse Control, Inc.
Trends for Women: Selling, Marketing, Employment
Three Strategies to Increase Sales to Women
Anne Fleming and Subi Ghosh are part of the management team that powers Women-Drivers.com, the car dealer review site for women. With women buying 45% of all vehicles, this presentation offers over 12 recommendations in 3 areas that dealers can easily implement to increase top-line sales and gross profits: 1. Web & Digital Experience 2. In Store Experience . 3. Brand Experience
Anne Fleming President & CEO | Women-Drivers.com
Subi Ghosh Senior Director of Dealer Strategy | Stream Companies
Personal Development
It Is What It Is- Making the Most of a Difficult Situation Can Improve Personal Growth
During this session, Claire will dive in to her own personal growth story regarding marriage, family, becoming the Vice President of a company, and running her own public relations business at the same time. Making the most out of a difficult situation has become her mantra over the last few years, and during this presentation she will provide three key points to help you grow both professionally and personally. When life gives you lemons... you have to learn how to juggle them before making lemonade.
Claire Calhoun Vice President of Sales and Marketing | Colors on Parade
Leadership
Can Leadership Be Taught? I think so but……
Successful dealerships and companies are headed by those we call great Leaders. There has always been a struggle to understand if leaders are born or can someone be taught how to lead. Glenn will discuss what traits make a good leader, how you can improve your leadership skills and identify leaders in your organization so your store or business can maximize their efforts.
Glenn Pasch CEO- Partner | PCG Companies
Lunch

11:55a - 12:55p  

Lunch| 11:55a - 12:55p

Lunch & Networking – Sponsored by NOW Digital
Keynote

12:55p - 1:25p  

Keynote| 12:55p - 1:25p

When Women Get Together, Great Things Happen
The Women@Hyundai Employee Resource Group has been very active in promoting women in automotive and this panel discussion will share the insight we've gathered as we've informed, explored, engaged and reached out to support, empower and elevate women.
Moderator: Jody DeVere CEO | AskPatty.com
Panelist: Tiffany Stroupe Sr. Manager, Planning & Integration | Hyundai Motor America
Panelist: Debby Becket Manager, Benefits | Hyundai Motor America
Panelist: Natalya Edwards Manager, Advanced Product Strategy | Hyundai Motor America
Keynote

1:25p - 1:55p  

Keynote| 1:25p - 1:55p

A Cause for Marketing
Ryan will be discussing his personal experience with a cause that will inspire and move the audience
Ryan Leslie Director of Strategic Partnerships | Automotive Mastermind
Break

1:55p - 2:05p  

Break| 1:55p - 2:05p

Women@Google – YouTube Video BreakRefreshments Sponsored by Auto Careers Online
Workshop 2

2:05p - 2:50p  

Workshop 2| 2:05p - 2:50p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Are You There God? It’s Me, Kevin
My goal is to educate and inspire our audience to respond to the threat our industry faces today with disruption of the traditional retail model. We must ALL, dealers & vendors, men & women, work together as a team to disrupt ourselves & be best prepared for our future.
Kevin Frye eCommerce Director | Jeff Wyler Automotive Family
Trends for Women: Selling, Marketing, Employment
Know Your Animal: Marketing and Leadership Excellence using your Personality and Communication Profile
Shaun Raines Vice President of Business Development | DealerOn
Personal Development
Leveraging LinkedIn – The Most Underestimated Sales Tool
Ready to optimize your LinkedIn profile, build your network, & post for engagement? This session has it all. It’s time to warm up your sales leads, & increase your effectiveness with LinkedIn!
Logan Keirstead Director of National Sales | Accu-Trade
Leadership
THE Leadership Formula for the Next 100 Years
With rapid advances in technology, accelerating change in the market place, and an expanding competitive landscape having a winning formula for success has never been more critical Eric Brown Lotlinx President will present a simple and literal formula that keeps leaders focused on what is important and critical for any organization to compete today and prepared for what’s next.
Eric Brown President | Lotlinx
Break

2:50p - 2:55p  

Break| 2:50p - 2:55p

Session Break
Workshop 3

2:55p - 3:40p  

Workshop 3| 2:55p - 3:40p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Marketing Strategies That Actually Sell Cars: Making an Impact with Your Digital Footprint.
You’ll learn the essential strategies that focus your resources on highly valuable in-market consumers that we call “now buyers.” Our actionable methods allow you to make decisions based on data that have the promise of greater return on investment by actually producing more car sales.
Lauren Dalton Marketing Consultant | Reunion Marketing
Chelsea Nodine Marketing Manager | Reunion Marketing
Trends for Women: Selling, Marketing, Employment
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
Elgie Bright Automotive Marketing Chair | Northwood University
Personal Development
The Science of The Sale
My Y.E.S. process has proven universal regardless if someone is selling a car, a product, a service or themselves. This workshop will show the basics of my process they can use in their current position and help move them forward.
Tony Dupaquier Director | The Academy
Leadership
Face It: 3 Powerful Strategies for Overcoming Difficulties
In this session you’ll learn about my efforts to build resilience that focused on growth rather than challenges. We’ll examine the difficulties many of us face, how you can effectively tackle them, and the benefit this will have on you and your organization. Key Takeaways: identify three strategies to develop powerful resilience, learn how to engage your own creativity to overcome challenges, strengthen your resolve to achieve without getting off track.
Laura Madison Director of Sales and Training | Alan Ram's Proactive Training Solutions
Break

3:40p - 3:45p  

Break| 3:40p - 3:45p

Session Break
Workshop 4

3:45p - 4:25p  

Workshop 4| 3:45p - 4:25p

Dealership Strategies & Tactics
Trends for Women: Selling, Marketing, Employment
Personal Development
Leadership
Dealership Strategies & Tactics
Elevating Your Customer’s Experience Through the Personal Touch of Video
Let's face it - the inbox is a noisy place. In this session Elise will be diving into how to create a better experience for your clients with the power of personal video email. Whether you are used to being on camera or are camera shy you will not want to miss this session where she will dive into how to grab 80% of your clients attention. Sales has evolved - have you started showing your clients that you are ready to put them first?
Elise Kephart “The YouTube Diva” | The Elise Kephart Experience
Trends for Women: Selling, Marketing, Employment
Female Voices of YouTube
Watch the most popular and inspirational women-focused videos on YouTube to explore what women want in the videos we love.
Kelly McNearney Senior Auto Retail Strategist | Google
Personal Development
Changing Mindsets: Becoming a Positive Mirror
Finding and identifying peers who encourage success seems easy and natural for men, but…women…not so much. Instead, we often struggle – unnecessarily - in solitude with destructive mental talk tracks that can hold our professional and personal lives back. Let’s make a change!
Jenny Vance Executive VP Sales | PERQ
Leadership
Learn to Lead: Guaranteed to Succeed
In his inspiring and interactive presentation, Richard J. Bryan empowers audience members to become true leaders by giving them the tools they need to create a culture of success in their dealership. Richard will share the lessons he learned while working alongside his mentor, Frank. Together they brought Richard’s $120 million family dealership back from the brink of financial ruin transforming it into a commercial and financial success.
Richard Bryan Owner | A-Player Leadership
Keynote

4:30p - 5:00p  

Keynote| 4:30p - 5:00p

Drive. It’s Your Rally.
Are you driving your journey? Your career? Your life? From the driver’s seat, there is no better metaphor for success.
Emily Miller President | Soulside Network
Keynote

5:05p - 5:35p  

Keynote| 5:05p - 5:35p

If You Don’t Lke Something, Change it – My Journey Navigating the Automotive Industry
It is my life’s joy to work in an industry that creates so many job opportunities across this great country. It is my hope that more and more women will join the automotive industry in a multitude of capacities so we can have a better representation, equal pay and role models for our young women of the future. With more women knowing about the available opportunities we can make a greater impact in changing the mindset of the stereotype that it’s a man’s business and set the bar as high as we choose.
Carolyn Olavarria General Manager | Honda of Downtown Los Angeles
Closing Remarks

5:35p - 5:45p  

Closing Remarks| 5:35p - 5:45p

WiA Board / Emcees – Sponsors Thanks, Attendee Thanks, Next Conference & Dates for Orlando 2018

Robert Smith

Robert Smith


Bob Smith has been in the retail automotive business since the mid 1980’s working in dealership operations, automotive finance, used car wholesaling and retailing, New Car brokering. He comes from a family of retail automotive professionals who have been in the business since 1917!

In 2012, Bob was hired by the Greater Los Angeles New Car Dealers Association to act as its executive director. In this capacity, Bob is involved in Dealer Advocacy at the local, state and national levels. Additionally the position helps coordinate philanthropic efforts and help maintain government and industry relations by maintaining good public relations. GLANCDA also works closely every year with it partner the Los Angeles Auto Show, to endorse and promote its success. The Los Angeles Auto Show has nearly one million people attend during public days and nearly twenty five thousands credentials issued during press and media days of Auto Mobility Los Angeles.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Cynthia Hiskes

Cynthia Hiskes


As Chief People Officer, Cynthia is responsible for the strategic direction of all human resources functions. She leads all Human Resources teams, including Employee Relations, Total Rewards and Benefits, Recruiting, Organizational Development, Talent Management and HR Systems. Working cross-functionally to support all areas of the business, Cynthia’s focus is on perpetuating a company brand and culture that attracts and retains world-class talent.


Melody Lee



Jody DeVere

Jody DeVere


Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.

Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.


Arnold  Tijerina

Arnold Tijerina


Arnold Tijerina has over 14 years’ experience in the auto industry, 7 of which were in retail before transitioning to positions which allowed him to share his knowledge and expertise in sales, digital marketing and social media with dealers. His retail experience encompasses most dealership sales and management positions.


Susan Lane

Susan Lane


Susan Lane is the Director of Public Relations & Community Engagement for Hoffman Auto Group, overseeing corporate reputation, PR, outreach, social media and company blog to build brand awareness, business/community relationships, and increase sales and service traffic. Susan developed a process to track ROI of CSR and an employee community service plan to increase morale and community impact.


Katie Mares


Katie has extensive experience working with organizations of all sizes on their customer service programs, turning ideas into systems and processes resulting in increased customer satisfaction, loyalty, and referrals while reducing customer attrition. Today, Katie is a leading voice inspiring positive, actionable change using self-confidence and the women’s perspective as a catalyst.


Renee Stuart, PCC

Renee Stuart, PCC


“When you choose to spend 3 decades in one industry, you’re bound to learn a thing or two.”

Driven by her strong desire to succeed and an insatiable level of curiosity, Renee Stuart learned early on that simply wanting something wouldn’t be enough. For Renee, the proverbial corporate ladder appeared rigid and limiting. She found herself asking the question “Just because it’s always been, doesn’t mean it must always be – does it?” The climb for Renee was never vertical. She chose to use strategic angles. Her climb was driven by a natural inclination to make a difference, and most times that required moving down and over, versus climbing straight up.

After nearly 3o years of working in a car dealership, Renee has spent the last 7 years coaching highly driven professionals who aspire to activate the best version of themselves. She partners with career-minded people to help them improve their performance at work; all-while eliminating the blind spots that prevent them from reaching their highest potential. Renee knows that when people differentiate themselves and leverage their unique attributes, they’re able to achieve their goals, faster.

The world of work has changed forever! Years ago, our jobs didn’t change much and our managers managed our careers for us. Today, to be successful, we need to take responsibility for our own professional positioning. YOU get to decide where your contribution will be most valued in your business and your community. You get to design your own ladder.

BACKGROUND: Automotive Retail Management: Accounting (9 years), Fixed Operations (8 years), Variable Operations (9 years). Professional Certified Coach (6 years). Certified Personal Brand Strategist (6 years). Certified Extreme Leadership Workshop Facilitator (5 years). NLP Master Practitioner (3 years). Speaker. Trainer. Online Course Creator.

AREA OF EXPERTISE: Career Coaching | High-Performance Sales Training | Effective Communication | Personal Brand Strategy | Professional Positioning Planning | Online Presence Design | Reputation Development


Andrea Schliessman


Andrea is an HR & Talent Management leader who has supported automotive leaders for over 15 years in creating business-driven people programs that recruit, retain and reward high performing Associates. She is celebrating her 12 th year at AutoNation and is proud to deliver industry leading learning courses such as “AutoNation General Manager University” and their “Sales Ignition!” onboarding program.


Arleyne Bishop



Erika Hudson



Tania Santos



Jessica Morejon



Kerri Wise

Kerri Wise


Kerri Wise is Vice President, Dealer Education at TrueCar. In her role, she leads dealer training initiatives and events focused on helping dealers understand the tools and best practices that can maximize their success. Kerri’s automotive career spans nearly 19 years and prior to joining TrueCar, she served in various roles working with auto dealers at Edmunds.com and J.D. Power and Associates.


Natalie Born

Natalie Born


Natalie Born is an accomplished executive with over 15 years of experience leading product development and project management teams. Prior to joining Client Command as Vice President of Product Management, Born worked with organizations such as CareerBuilder, First Data, IHG and ADP.


Wadette Bradford

Wadette Bradford


Wadette Bradford, NADA Dealer Academy Graduate has a reputation for judicious use of resources and resulting cost containment. As General Manager at Martin Kia, she has increased inventory turns, customer engagement and service gross.


Martha E. Rader

Martha E. Rader


Dr. Martha E. Rader holds a PhD in Organizational Leadership. She is a Professor (MBA) at Keiser University, a published journal author and a Northwood University MBA alumna. She is president of Rader Coaching, Training & Consulting, LLC and a certified coach and trainer specializing in leadership coaching, training and change management. She also conducts executive workshops on building positive productive culture.


Shari Fitzpatrick

Shari Fitzpatrick


Shari Fitzpatrick is the creator of the world’s famous line of gourmet-dipped strawberries, the renowned Shari’s Berries. Shari’s love affair with strawberries began as a little girl with a strawberry patch that her Father planted for her each summer. They quickly became her favorite fruit. Later while working as a mortgage broker in Los Angeles she began making potential clients handmade chocolate dipped strawberries. The incredible popularity of these memorable edible gifts soon outpaced the success of her original career. Her entrepreneurial path also led her to become a successful stockbroker and auto dealership finance manager.

In 1989, with a $1,500 cash advance, having just moved to a new town, Shari took her passion and hobby of chocolate dipping strawberries and turned it into a business.

An acclaimed inspirational speaker, and now author, Shari entertains audiences of all ages and backgrounds while sharing her down-to-earth, heartfelt business story. Appealing to anyone who has a dream, she’ll take your group on an emotional journey as she intertwines the successes in her life along with her mistakes. Shari’s new book, “Berried in Chocolate,” points out the importance of family, faith and fearlessness while revealing how God became her best business partner and that faith and street smarts can be just as useful as a college degree.

Today Shari’s new boutique brand of gourmet chocolate dipped gifts can be exclusively found at BerriedinChocolate.com and are shipped nationwide all year round.

For 25 years, Shari’s story and her creations have attracted international attention through appearances in O Magazine, on the Today Show, on Food Network, The Apprentice, In Style Magazine, People Magazine, The Price is Right, Wheel of Fortune, QVC, HSN and Chicken Soup for the Entrepreneurial Soul.


Erich K. Gail

Erich K. Gail


Erich K. Gail is the Chief Executive Officer of the Cardinale Automotive Group, which has 19 dealerships in California, Arizona and Nevada (currently the #2 highest sales volume eDealer in North America).

Mr. Gail is a 26-year veteran of the global automotive industry, having served in a variety of executive and senior leadership roles in an array of management and investment groups throughout North America, Europe and Asia.


Katy Wolda

Katy Wolda


Don’t let the twinkle in her eye, her non-stop energy or her infectious laugh fool you! Katy Wolda is an accomplished and respected professional with more than 20 years of experience in the Automotive industry.

With sixteen years of experience at AutoNation, the country’s largest automotive retailer, Ms. Wolda currently serves as Director of Training and Development. She is responsible for developing world-class training for thousands of Services, Parts & Collision personnel across a national network of more than 365 franchises. It’s a position Katy is well suited for after honing her skills at Cars.com where she served as Dealer Training Manager. Honored by Cars.com with the Most Valuable Player Award, Katy was instrumental in training a growing sales force about the automotive landscape, digital marketing strategies and dealership best practices. In fact, there’s barely a state in the US that Katy hasn’t visited as a dealership trainer. She’s shared her knowledge and skills with more than 10,000 associates across 45 states, bringing her energetic message to everyone she meets.

Currently recognized as a leader in training and development Katy holds a Bachelors and Master’s Degrees in Special Education from the University of Nebraska. With her strong educational background, her expertise in people development, her keen understanding of the automotive industry, her energy, compassion and drive, she is proud to serve on the Board of Women in Automotive.


Scotty Reiss

Scotty Reiss


With a passion for shaping ideas and marketplaces, Scotty co-founded SheBuysCars to change how women discuss and buy cars. This led her to be elected the first woman president of the International Motor Press Association. Prior, she wrote for the New York Times, Town & Country and Entrepreneur, co-authored “Stew Leonard, My Story” and produced the Luxury Summit conferences for American Express.


Erikka Smith

Erikka Smith


Erikka Tiffani, started her career in automotive as a service writer in 2004. Along the way she has worked as a salesperson, BDC Manager, marketing director and new car manager. As a mom of two, she prides herself on mentoring other women in the car business. With innovation, passion and the ability to step outside the box, Erikka offers a fresh and unique perspective in the automotive landscape.


Christy Roman

Christy Roman


An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which turned them into a classified advertising powerhouse – and now generates hundreds of millions of dollars.  She is also the founder of Women in Automotive, which provides events and training designed to empower women in the industry and help dealers hire and retain women as employees.  Past roles include ad agency owner and business development; sales and management for newspaper and cable advertising; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; Regional Sales Manager for Who’s Calling, and consulting for television stations to help them develop online revenue streams. She sold the automotive division of Now Marketplace, Inc. in 2014 to form a new company with JKR Advertising called Now Digital, Inc. The digital agency continues to be a one-stop shop for dealers and local businesses wanting to maximize the Internet as an effective form of advertising.


Jason Volny

Jason Volny


Jason Volny’s fifteen-year career in the automotive world, coupled with his desire to research and innovate historical and immediate industry practices, contributes to the ongoing future growth of the industry professionals. His keen understanding of Human Capital Management amplifies the growth of future leaders. His sales manager, finance manager, and salesperson’s pedigree, provided him with the necessary experience to question the status quo. His multi-angle approach to the improvement of the modern customer experience, inspires a counterintuitive evolution of brand perception. When Jason is not on the plane, traveling to spread the mission, he uses his artful negotiation skills to develop win-win outcomes with his 3 and 5-year- old boys. This never works! He likes to spend his time on the lake reliving his youth by constantly attempting and failing to do a backflip on a wakeboard. His long-term goals are, be inspiring, a good husband, a good father, and earn a black belt in krav maga and jiu jitsu.


Eve Knudtsen

Eve Knudtsen


Eve Knudtsen is President of Knudtsen Chevrolet Co. in Post Falls, Idaho, to learn more about her path to success She is the third generation to own and operate the dealership her grandfather started in 1939.

Eve grew up in Coeur d’Alene, graduating from Coeur d’Alene High School. She attended North Idaho College and Northwood University. She has an Associate of Arts degree in Automotive Marketing and a Bachelors of Business Administration with majors in Economics and Management that she received from Northwood University. She completed that National Dealers Association Dealer Candidate Academy and is currently pursuing a Master Degree of Organizational Leadership from Gonzaga University.

Eve has a long-standing passion for serving the community. She has served on numerous board and committees including past president of Concerned Businesses of North Idaho, and past chairman of the Post Falls Chamber of Commerce. She is currently the vice chairman of Jobs Plus Coeur d’Alene Area Economic Development Corporation and is the current Guardian of Bethel #7 Jobs Daughters International of Coeur d’Alene.

Eve is a past recipient of Soroptomist Woman of Distinction for Business and Professional and 2006 recipient of Time Magazine’s Quality Dealer of the Year for Idaho. She is committed to educational initiatives throughout North Idaho including having been one of the individuals that purchased the land for KTEC, a career technical high school serving three school districts.

Eve lives in Coeur d’Alene with her husband, Wayne Cofield, and daughters, Lauren Benedict and Kendra Cofield.


Judith Schumacher-Tilton

Judith Schumacher-Tilton


Judith Schumacher-Tilton is a resident of Montclair, New Jersey and president of Schumacher Chevrolet Auto Group, New Jerseys largest volume Chevy dealer with locations in Little Falls, Denville and Clifton.

Previously, Judith served as the chairman of the Women’s Dealer Advisory Council and is a member of the Tri-State Chevrolet LMA Board. Locally, she serves on the Montclair State University Foundation Board, the Boys and Girls Club of Clifton Trustee Board, the Lakeland Bank Advisory Board, the Chilton Memorial Hospital Foundation Board, Passaic County 200 Club Trustee Board and the Domestic Violence Response Team for the Passaic County Women’s Shelter.

She was nominated as 2012 TIME Dealer of the Year becoming New Jerseys first-ever female to compete for this very prestigious award. In recognition of her dealerships performance and her extensive community service, she went on to win the title of Northeast Regional TIME Dealer of the Year and was among the four finalists for the national title which was published in TIME Magazine.


Cherie Watters

Cherie Watters


Coming Soon!


Kathy Ruble


Kathy Ruble is the Executive Marketing Director at Ally. In this role she is responsible for dealer/program communications for 18,000 Dealers. She manages marketing operations/budget and leads dealer/consumer product innovation and Clearlane.

Prior to her new role, Kathy was the Executive Director of Communications, Dealership Online Services, and led the U.S. sales team that sold and promoted dealership training, lead management, and Ally SmartAuction, the industry-leading online auction.

Kathy has been with GM/GMAC/Ally for 32 years and during her career has amassed a wealth of experience in many facets of the auto business and finance operations. She has held a number of sales
and marketing positions in the field across the country as well as roles in commercial lending, OEM operations and alliance support.

Ruble holds a bachelor’s degree in communication, arts and sciences from Michigan State University and a master’s degree in administration/marketing from Central Michigan University.

She serves on the American Financial Services Association (AFSA) Vehicle Finance Board, and the AFSA Education Foundation Board. She sits on the AFSA Conference Planning Committee and the Women’s
Leadership Council. She also serves as a Board member for the Michigan Philharmonic. She is a mentor at Wayne State University and Ally, and supports the Ally Women’s ERG.

Kathy, husband Mark, and their 16 year old daughter Lily live in Northville, MI


Christy Roman

Christy Roman


An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which turned them into a classified advertising powerhouse – and now generates hundreds of millions of dollars.  She is also the founder of Women in Automotive, which provides events and training designed to empower women in the industry and help dealers hire and retain women as employees.  Past roles include ad agency owner and business development; sales and management for newspaper and cable advertising; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; Regional Sales Manager for Who’s Calling, and consulting for television stations to help them develop online revenue streams. She sold the automotive division of Now Marketplace, Inc. in 2014 to form a new company with JKR Advertising called Now Digital, Inc. The digital agency continues to be a one-stop shop for dealers and local businesses wanting to maximize the Internet as an effective form of advertising.


Lisa Copeland

Lisa Copeland


One of the most important faces in the automotive industry, Lisa is a dedicated pioneer in the field of automotive sales and brand strategy who has more than 25 years of proven success. 
Named among the Top 100 Women in the Automotive Industry in 2015 by Automotive News, Lisa has dedicated her career to revolutionizing the automotive industry.
 She served four years on the FCA National Dealer Council and was named one of the Five Most Powerful Women in Austin by The Austin Business Journal in 2012. She and her team were the first FIAT retailer to break NAFTA sales record by selling more than 100 new FIAT 500s in one month. That impressive record earned them a personal visit by FCA Chairman Sergio Marchionne.

In 2016, Lisa sold her award-winning dealership to pursue her passion for leading a team committed to transforming businesses and promote corporate civility and winning cultures. She joined the leadership team at The Culture Works as the Head of Automotive Retail Strategies.

She has keynoted at many events, including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA and her personal favorite – the inaugural Women in Automotive Conference in 2015.
With extensive knowledge of hiring, training and retaining diverse candidates, Lisa/FIAT of Austin earned recognition as the #6 Best workplace in North America by Automotive News in both 2013 and 2015; and Northwood University named Copeland an “Outstanding Business Leader 2014”.

In 2015, Copeland and FIAT of Austin earned FCA’s highest honor, the “Walter P. Chrysler” award for sales and service excellence.
With passion and expertise in sales and marketing, her success story has been featured in prominent publications including The Wall Street Journal, The New York Times, Marie Claire and Automotive News.

Copeland is also the co-founder of Women Impacting the Nation, a nonprofit organization dedicated to advancing leadership roles for women. In 2012, the Girl Scouts CTX named her among their “Women of Distinction”; and as the creator of BuyingCarsHerWay.com, she is dedicated to empowering women consumers. Lisa and Rene Banglesdorf, Co-Founder of Crushing It Academy, have a book due out late summer entitled Crushing Mediocrity.

Twitter:           @LisaCCopeland       https://twitter.com/lisaccopeland

Linked In:       LisaCopeland              https://www.linkedin.com/in/lisaccopeland

Facebook:        LisaCopeland              https://www.facebook.com/Lisa-Copeland-175687282480593/

Instagram:       LisaCCopeland           https://www.instagram.com/lisaccopeland/

 

 


Breanna Fisher



Sejal  Pietrzak

Sejal Pietrzak


Prior to joining DealerSocket, Sejal Pietrzak worked for 12 years at ACTIVE Network, a successful software company, where she led high-functioning teams and drove deep understanding of and responsiveness to employees and customers’ needs and experiences. Under her leadership, ACTIVE

expanded internationally and opened offices in London, Singapore, and Sydney, and over the years, Sejal has worked across all aspects of ACTIVE’s business globally, including marketing, sales, M&A, operations, customer success, product management, development and HR. Sejal and her husband, John, have been together for 19 years, and have two children, a daughter Raina (12) and a son Deven (11). In her free time, Sejal spends time with her family and friends, loves to cook, and coaches her son’s basketball team.


Evelyn Chatel

Evelyn Chatel


Evelyn, co-owner of Freedom Auto Group & General Manager, is celebrating her 36th year the automotive industry. Her story is not typical, she and her family escaped Cuba when she was three. This drives her. She is inspired to play an instrumental role in the success of the company’s “Life Improvement Business”. Evelyn & her team participate in non-profit fundraisers to support the community.


Brent Wees

Brent Wees


Brent Wees is the “Director of First Impressions” for Nextup and has been a fixture in the North American automotive digital landscape for almost 20 years. Brent’s energetic, comedic and uniquely engaging presentation style keeps him in demand around the globe at events such as the Digital Dealer Conference, World-Shopper, Auto-Retail Network Summit, Women in Automotive and the Canadian Auto Dealer Innovation Series. Brent also has the good fortune of being a featured columnist/guest for automotive publications and podcasts in the US, Canada, and England.

Entrepreneur. 12 Stepper. Punk. Brent challenges all those he interacts with to “Do 1 Thing Different Today”.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Shari Fitzpatrick

Shari Fitzpatrick


Shari Fitzpatrick is the creator of the world’s famous line of gourmet-dipped strawberries, the renowned Shari’s Berries. Shari’s love affair with strawberries began as a little girl with a strawberry patch that her Father planted for her each summer. They quickly became her favorite fruit. Later while working as a mortgage broker in Los Angeles she began making potential clients handmade chocolate dipped strawberries. The incredible popularity of these memorable edible gifts soon outpaced the success of her original career. Her entrepreneurial path also led her to become a successful stockbroker and auto dealership finance manager.

In 1989, with a $1,500 cash advance, having just moved to a new town, Shari took her passion and hobby of chocolate dipping strawberries and turned it into a business.

An acclaimed inspirational speaker, and now author, Shari entertains audiences of all ages and backgrounds while sharing her down-to-earth, heartfelt business story. Appealing to anyone who has a dream, she’ll take your group on an emotional journey as she intertwines the successes in her life along with her mistakes. Shari’s new book, “Berried in Chocolate,” points out the importance of family, faith and fearlessness while revealing how God became her best business partner and that faith and street smarts can be just as useful as a college degree.

Today Shari’s new boutique brand of gourmet chocolate dipped gifts can be exclusively found at BerriedinChocolate.com and are shipped nationwide all year round.

For 25 years, Shari’s story and her creations have attracted international attention through appearances in O Magazine, on the Today Show, on Food Network, The Apprentice, In Style Magazine, People Magazine, The Price is Right, Wheel of Fortune, QVC, HSN and Chicken Soup for the Entrepreneurial Soul.


Eliana Raggio

Eliana Raggio


Eliana Raggio, known as the “Webinar Goddess”, is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education series are held every Thursday at 9am PST/noon EST. She is also an award-winning voice-over artist, professional emcee and former Philadelphia morning show radio personality. Additionally, Eliana is a US Navy Veteran, having honorably served during the Gulf War. She is also a gifted communicator and eloquent writer who has long been a strong advocate for all issues facing women in male-dominated industries. You can connect with her on Twitter @ElianaRaggio or e-mail her directly at Eliana@DealerOn.com.


Stephanie Latham

Stephanie Latham


Stephanie joined Facebook in 2011 and currently leads Facebook’s US Automotive team, working closely with Marketers and Agencies to develop solutions across platforms that build brand awareness,
strengthen consideration and ultimately sell more vehicles. Her work has been instrumental in propelling Automotive to be the fastest growing industry within the Facebook Global Sales Organization.


Sharon Lechter

Sharon Lechter


Sharon Lechter is a financial literacy expert, an entrepreneur, author, philanthropist, international speaker, licensed CPA, Chartered Global Management Accountant and, most importantly a mother and grandmother. A life-long education advocate, she is the founder and CEO of Pay Your Family First, a financial education organization dedicated to providing the tools and mentorship to support families, women, and entrepreneurs in reaching their greatest success around the globe. Regarded as a global expert on financial literacy, Sharon has served as a national spokeswoman and Presidential Advisor on the topic.

Sharon has been a pioneer in developing new technologies, programs and products to bring education into children’s lives in ways that are innovative, challenging and fun, and remains committed to education – particularly financial literacy. In 1989 she joined forces with the inventor of the first electronic ‘talking book’ and helped him expand the electronic book industry to a multi-million dollar international market.

In 1997 Sharon co-authored the international bestseller Rich Dad Poor Dad, along with 14 other books in the Rich Dad series. Over 10 years as co-Founder and CEO she led the Rich Dad Company and brand into an international powerhouse. In 2008 she was asked by the Napoleon Hill Foundation to help re-energize the powerful teachings of Napoleon Hill just as the international economy was faltering. She has released three bestselling books in cooperation with the Foundation, including Think and Grow Rich-Three Feet from Gold, Outwitting the Devil and Think and Grow Rich for Women. Sharon has also released Save Wisely, Spend Happily, in cooperation with the American Institute of CPAs.

Her financial literacy board game ThriveTime for Teens, an innovative experiential and fun life and money reality game, has gained recognition with coveted awards including a Mom’s Choice GOLD Award, Creative Child Magazine’s 2010 Game of The Year, Dr. Toy’s Best Vacation Product and a five-star rating from WTS Toy Reviews. Sharon is recognized globally as an expert on the topics of financial education and entrepreneurship. She is the author of Your Financial Mastery, a financial education college curriculum and recipient of the 2015 Excellence in Financial Literacy Education “#1 Book of the Year” award presented by the Financial Literacy Institute.

In 2008 Sharon was appointed to the first President’s Advisory Council on Financial Literacy. The Council served both President Bush and President Obama advising them on the need for financial literacy education. In 2009 Sharon was appointed to the National CPA Financial Literacy Commission as a national spokesperson on the topic of financial literacy and was reappointed in 2014.

A committed philanthropist, Sharon also gives back to world communities as both a volunteer and benefactor. Sharon serves on the national board of the Women Presidents’ Organization, and the national board of Childhelp, a national organization founded to prevent and treat child abuse. Sharon has also been an Instructor for Thunderbird School of Global Management for both its Artemis Program and its partnership with the U.S. Department of State and Goldman Sachs 10,000 Women program. Sharon was the driving force behind the passage of Arizona SB1449 in June of 2013, a bill that requires financial literacy concepts to permanently be incorporated into economics standards and created a separate statue for those concepts.

Sharon’s contributions have been recognized globally. Childhelp has honored Sharon and her husband, Michael, as recipients of the Spirit of the Children Award. Sharon was recognized by the Phoenix Business Journal as one of 2013’s 25 Dynamic Women in Business, and by National Bank of Arizona with the 2013 Woman of the Year award and Arizona Business Magazine as one of the 50 most Influential Women in Arizona Business. In 2015 Sharon was honored by Florida State University’s Women for FSU with a Gift of Wisdom Award, Women Presidents’ Organization with the Mary Lehman MacLachlan Economic Empowerment award and by the National Financial Educators Council as the Financial Educator of the Year for 2015. Sharon was also honored with the prestigious 2015 International Profilo Donna Award by Profile Woman.

In 2016, Sharon was inducted into the Personal Growth Hall of Fame, as the first woman to join the industry greats of Bob Proctor, Les Brown and Denis Waitley. In addition, Sharon was honored by a Lifetime Achievement Award from the Habitude Warriors Conference. Sharon won the Gold Medal in the 2016 Money Games sponsored by GoBankingRates.com. For more information, please visit www.sharonlechter.com.


Martha E. Rader

Martha E. Rader


Dr. Martha E. Rader holds a PhD in Organizational Leadership. She is a Professor (MBA) at Keiser University, a published journal author and a Northwood University MBA alumna. She is president of Rader Coaching, Training & Consulting, LLC and a certified coach and trainer specializing in leadership coaching, training and change management. She also conducts executive workshops on building positive productive culture.


David Regn

David Regn


In 1996, David and his lifelong friend and business partner, Jason Brennan, founded Stream Companies. In only a few short years, Stream Companies was recognized and awarded as one of the fastest growing, privately held entrepreneurial companies in Philadelphia and has continued to win awards like Inc. 5000, fastest-growing private companies and the Philadelphia 100 multiple times.

A lifelong pursuit of success and a relentless work ethic are why David Regn has become a predominant figure in Philadelphia’s advertising landscape. His foresight and leadership have played a big part in Stream Companies’ continued growth over the last 20+ years.


Brandiss Drummer

Brandiss Drummer


Brandiss is NCM’s director of education and works with both businesses and employees to create and administer educational programs for professional development. She believes that people are the most important aspect of any business and, in order to have a successful and growing company or career, you must ensure that you and your team are growing professionally.

Brandiss began her career at NCM as a coordinator and has risen to the director of education role in just six year’s time. This has allowed her to gain experience in almost every facet of the NCM Institute, such as sales, administration, and operations management.

Brandiss hold a Bachelor of Arts in Psychology with an emphasis in Cognitive Psychology from Duke University. She enjoys traveling with her family and is actively pursuing her goal to visit at least two new places per year.


Kathi Kruse

Kathi Kruse


Kathi Kruse is an auto retail strategist, dealership profitability expert, author, speaker and Founder of Kruse Control Inc.
Born in the heart of Los Angeles to a family of “car people”, Kathi’s passion for business spans a 25+year automotive retail career in Southern California.
Kathi is the author of “Automotive Social Business 2.0 – How to Captivate Your Customers, Sell More Cars & Be Generally Remarkable on Social Media”. Her Kruse Control Blog is the leading Automotive Social Media blog in the US.
Kathi lives in Southern California where her passions are yoga, art, music and animal advocacy. 10% of Kruse Control profits go to animal welfare.


Anne Fleming

Anne Fleming


Anne developed Women-Drivers.com for car dealers to publically showcase their trust and transparency, resulting in greater sales from women buyers. The site connects women to Certified Trusted Dealers, leaving this powerful buying segment more empowered in their buying journey.
The company has been featured in the Wall Street Journal, ABC News, USA Today, Working Mother, Smart Money, and other national media. Anne writes for industry leading publications including, Digital Dealer, Driving Sales and Auto Remarketing. The company was named by DealerElite as a 2013 Most Interesting & Innovative Company. The same year Anne was named to the Class of 2013
Women in Remarketing.
Previously, Anne spent 20 years in brand and strategic product development for consumer product companies like American Eagle, Atlantic Luggage, and Cresswell Lighting.


Subi Ghosh

Subi Ghosh


Subi Ghosh spent her first 6 years in Automotive working her way up from Internet Sales Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect match as Executive Vice President of Dealer Authority and Founding Board Member of Women In Automotive. Subi has become a respected speaker at the major Automotive Events including NADA, Driving Sales, Digital Dealer, and more.

Subi keeps actively involved in the automotive community as a conference speaker and blogger on many automotive forums to be an advocate for dealers, share her knowledge, grow within her profession, and improve the way the industry sells and markets cars.

You can find out more about her on DealerAuthority.com, AskSubi.com, and follow her on twitter @subi101 @asksubi


Claire Calhoun

Claire Calhoun


Claire Calhoun is the VP of Sales and Marketing at Colors On Parade, an automotive recon company with over 300 locations across 2 countries. Claire also owns New Life Communications, a consulting agency focused on integrated marketing and public relations. She has 15 years of marketing experience, as well as experience running a large organization while handling problems not only in the workplace, but in her home life as well. She holds a B.S and M.S. in Advertising.


Glenn Pasch

Glenn Pasch


As the CEO of PCG Companies, Glenn works with clients to develop new strategies that will enable their businesses to become more visible, efficient and profitable. He continues to author articles for multiple industry publications His new book, The Power of Connected Marketing is a best seller on Amazon. He is co-author of the book, “Selling Cars in the Digital Age” which has been translated into 4 languages.
As a highly requested speaker Glenn has been asked to help educate audiences throughout the US and Internationally delivering Keynotes and workshops on the topics of Marketing Strategy, Business
Leadership, Employee Performance and the Customer Experience.


Jody DeVere

Jody DeVere


Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.

Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.


Tiffany Stroupe

Tiffany Stroupe


Tiffany is the Sr. Manager, Planning & Integration for the Customer Satisfaction Division at Hyundai Motor America, providing leadership and direction to the division through strategy, planning, integration, communication, and financial tracking. She is a member of the Women@Hyundai and just completed an Executive MBA in at the University of La Verne


Debby Becket

Debby Becket


Debby Becket has worked in the automotive industry for over 26 years in Human Resources. She is a member of the Women@Hyundai and Hyundai CARES Employee Resources Groups. In her spare time, Debby volunteers for Special Olympics, Best Day Foundation, Lions Champions Club of Orange County. She is a native Southern Californian who loves the outdoors, sports, and dancing, especially clogging.


Natalya Edwards

Natalya Edwards


Natalya Edwards is an Advanced Product Strategy Manager at Hyundai and works on future products, including new vehicle concepts, powertrains, technology and features. Her most recent project is developing Hyundai's next EV. Prior to Hyundai, she spent five years at Toyota, including three working on the Prius brand. She earned her MBA at the University of Southern California.


Ryan Leslie

Ryan Leslie


Ryan Leslie is the Director of Strategic Partnerships at automotiveMastermind. A frequent contributor to major industry pubs and forums, Ryan has presented at numerous conferences and webinars on topics ranging from digital marketing strategy to consumer experience management. Prior to Mastermind, Ryan worked for more than 14 years in the automotive industry at DealerRater, Cars.com, and Dominion.


Kevin Frye

Kevin Frye


Kevin Frye is the eCommerce Director of the Jeff Wyler Auto Family, one of the top 50 dealership groups in the US. Named as one of the top 5 influencers changing the automotive industry today by
Automotive News, he has used the leadership skills he learned in the Navy, to include flying over 200 combat hours in Desert Storm, to keep the Wyler Auto Family at the front edge of automotive
eCommerce.


Shaun Raines

Shaun Raines


Shaun didn’t dream about working in the automotive industry. He wanted to be a rock star playing drums to the delight of thousands. Turns out, he became a digital marketing rock star teaching, coaching and helping automotive dealers reach their potential. He has 20+ years of experience in sales, digital marketing, websites, SEM, SEO, social media, branding, management, leadership and team building. He is a highly sought after speaker at industry events due to his contagious, entertaining presentation style.


Logan Keirstead


LOGAN KEIRSTEAD CAN SWIM BETTER THAN YOU. She once swam 16 kms to an island that is only 12 kms away, just to say she could do it. It’s sink or swim in automotive, she will help you stay ahead.
She has been in over 1,000 dealerships to improve their processes & bottomline. Logan works with TrueCar Trade, Galves Market Data, & RHAS – the largest volume dealer, buyer and seller in North America


Eric Brown

Eric Brown


Eric Brown, is President of LotLinx an automotive marketing technology company which utilizes Artificial Intelligence to deliver VIN specific mini-channel add campaigns across its proprietary advertising network for 1,000s of dealers and OEMs.

In 2009 Mr Brown founded Dataium which grew to become the automotive industry’s leader in behavioral data collection and analysis, later purchased in 2015 by IHS/Markit (NASDQ: INFO). He is highly sought after industry speaker with appearances at the SAE Automotive Global Leadership Conference, NADA Leadership Summits, and JD Power and Automotive News Marketing conferences among others. He has also been a guest automotive expert on Fox News and quoted in numerous publications such as the Wall Street Journal, USA Today, and Forbes. In 2012, he was named Nashville, TN “Innovator of the Year.”


Lauren Dalton


Lauren brought an incredible talent for growing strategic industry partnerships to Reunion Marketing. She joined the agency following 3 years in the automotive marketing industry, which includes accomplishments such as an increased average RO (Repair Order) for automotive repair shop clients. Now she’s bringing her 7 total years in marketing to Women in Auto for the first time.


Chelsea Nodine

Chelsea Nodine


Chelsea offers 10 years of experience in digital marketing. Leader of the SMB team, she crafts strategies that achieve milestones in metrics that actually help increase sales and grow businesses.


Elgie Bright

Elgie Bright


Elgie Bright is Automotive Marketing Chair at Northwood University, teaching Dealership Variable and Fixed operations, Financial Analysis, and Industry issues. Elgie has worked in Sales and Service marketing at the Retail, OEM and Aftermarket level.  Notable is his Seventeen years as District Sales and Service Manager for General Motors, where he has overseen Dealer Operations in several locations across the U.S.
Elgie’s greatest strengths are his creativity, drive, and leadership. He thrives on challenges, particularly those that involve finding solutions or opportunities.
Elgie is a member of the advisory board of the Friends of the Sloan Museum and Buick Gallery in Flint, Michigan. He has also done volunteer work for the North Side Soup Kitchen (Flint, MI) and various car shows.
Elgie holds a business degree from Adrian College and an MBA from Northwood University. He is the Father of 3 Adult daughters and lives in Flushing, MI with his wife, and a hyper Jack Russell Terrier. In his free time, Elgie likes jazz, blues, and sports activities.


Tony Dupaquier

Tony Dupaquier


Tony is considered the industry’s most forward-thinking F&I and sales trainer and consultant creating The Academy’s Y.E.S. Processes. Tony has a degree in communications plus 26 years in Auto.

Tony is a featured workshop presenter at the NADA Convention, including 2017, addressed international dealer groups on F&I and sales techniques, and spoken at numerous 20 Groups and dealer associations.


Laura Madison

Laura Madison


Laura is a former top car salesperson best known for her use of automotive social media. She has been featured in Automotive News for her unique marketing and self-promotion efforts. As the National Director of Sales and Training for Alan Ram’s Proactive Training Solutions Laura works with dealerships to convert more traffic to the showroom, and hosts the popular Management By Fire training event.


Elise Kephart

Elise Kephart


ELISE KEPHART is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with an emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as “The YouTube Diva” for her persuasive personalized video greetings. Since 2007, she has sold countless vehicles to clients by creating a strong bond with her customers through the power of unique video messaging. Among her high volume sales, she has also earned top performing CSI. With her unique approach to videos, her phone skills and sales background, Elise has visited dealerships across the country teaching her one of a kind method. Her approach has been praised by the likes of Ziegler, Cardone and Bradley and she has been published in magazines both in the US and Canada. Elise has presented at seminars including Ziegler’s IBP, Driving Sales Executive Summit, Digital Dealer and The General Motors 2015 Compass Tour.


Kelly McNearney

Kelly McNearney


As Google’s Senior Auto Retail Strategist, Kelly coaches clients to make the most of the web by reaching in-market shoppers with the right message at the right time. She has keynoted Digital Dealer, DMSC, Google’s Auto Retail Summit & numerous OEM conferences. Prior to joining Google, she spent 9 years at ESPN. She is a thinkLA Person of the Year award winner and leads GoogleServe in her office.


Jenny Vance

Jenny Vance


Jenny Vance, EVP of Sales at PERQ, has helped over 350 companies from across the world develop sales generation strategies, including Fortune 50 clients, companies with series A/B/C funding, and early stage entrepreneurs at seed stage. Jenny has a strong ability to identify sales talent, cultivate leaders, scale proven sales performance and develop aggressive ramp towards value for new employees.

For five consecutive years, she was honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential People in Sales Lead Management. She also was recognized by SLMA as one of 20 Women to Watch. Direct Marketing named Jenny to their 40 Under 40 lists, and she received the McDermond Medal for Excellence in Entrepreneurship.


Richard Bryan

Richard Bryan


At age 28, Richard took the reins of his family’ dealership group when his father was forced to retire due to illness. This was a 100 year old family business and he was the 4th generation of his family to be CEO. The business was losing $3.5 million a year but with help from his mentor, Frank, the business was able to survive then prosper in a highly competitive industry. Today, he shares with business owners and leaders how they can achieve success in their own organizations.


Emily Miller

Emily Miller


Emily Miller is most comfortable driving the dunes of the Sahara and refuses to commute on the 5 Freeway. President of Public Relations and Sports Marketing firm Soulside Network, she is also the founder of the first women’s navigation rally raid in the U.S., the Rebelle Rally, which spans seven days of competition based on skill – not speed. No GPS, cell phones or outside assistance.

For longer than she cares to reveal, Emily has been in the sports marketing and PR business, with automotive being her true passion. Her background is in brand building, and her experience is deeply rooted in the action sports world.

As an athlete, she learned quickly that a vehicle is the great equalizer for body size and gender – a blessing, given her 5-foot, 100-lb. frame. What started as an opportunity to race stock trucks for legendary off-road racer Rod Hall became a chance to see many amazing places across the planet and gain invaluable life and work lessons from the driver’s seat. Despite numerous podium finishes and wins including the Baja 1000 … and being the first woman to solo the longest off-road race in the US (and win her class), her takeaway has been transferring the lessons to her business; and most important, encouraging women who share her passion for cars and adventure.

To date, she has coached over 4,000 people to drive off-road, organized and produced over 100 experiential automotive events, spent countless hours “secret shopping”, and helped women tackle their fears and challenges in a vehicle – including spearheading the US women’s effort at the punishing Gazelle Rally in Morocco. Emily is a recipient of the Women’s Automotive Alliance International “Spirit of Leadership Award” who still mutters the age-old adage of “to finish first, you must first finish”.


Carolyn Olavarria

Carolyn Olavarria


Carolyn Olavarria is a first generation Latin American and the first in her family to graduate from college. While living in New York, Carolyn was introduced to the auto industry by an acquaintance and immediately fell in love with her work as a salesperson at her first dealership. Carolyn rapidly climbed the ranks to become Finance Manager before being promoted to Sales Manager. She made the decision to leave behind her family and friends to come to Los Angeles to work with a team whose goal was to relaunch a previously bankrupted dealership. Honda of Downtown Los Angeles is now one of the largest Honda dealerships in the country and Carolyn is the first Latin American, female General Managers for the brand.