Schedule of Events

Each Session May Have 1 or More Tracks. Click Here for Session Schedule


June 26,2016


June 27,2016


June 28,2016

Session Schedule

Sunday | June 26, 2016
Time Track 1

Dealership Strategies & Tactics
Track 2

Trends for Women: Selling, Marketing, Employment
Track 3

Personal Development
Track 4

1:00p – 1:15p

Welcome / Key Note

Ted L. Smith | CAE, President, Florida Automobile Dealers Association (FADA)
1:15p – 1:30p


WIA Board and Emcees
Jack Simmons | Dealer Training Manager –
Eliana Raggio | Webinar Moderator – DealerOn
1:30p – 2:00p

Keynote Anchor

Lisa Copeland | Head of Automotive Retail Strategies – The Culture Works
2:00p – 2:30p

Keynote Anchor

Reclaiming the Sisterhood: How Women Help (and Sometimes Hinder) Other Women’s Careers – Sponsored by General Motors
Bill Huffaker, Ph.D. | Director of Global Talent Acquisition, General Motors
Introduced by Celeste D. Briggs | Director, Women’s Retail Network – GM Dealer Development
2:30p – 2:40p


Sponsored by ELEAD1ONE
2:40p – 3:25p

Building a Customer Loyalty Platform, Not Another Program

Susan Lane
Manager Corporate Reputation & Community Outreach – Hoffman Auto Group

How Lead Loyal are Women Car Buyers… And why it’s important to care

Scott Pechstein
Vice President, Sales – Autobytel

Mindfulness & Emotional Intelligence for leaders, supported by science

Carey Fried
Director – CallSource

Fireside Chat – Sponsored by

Cynthia Hiskes
Chief Human Resources officer –

Jack Simmons
Dealer Training Manager –

3:25p – 3:30p

3:35p – 4:20p

Digital Roadmap to Purchase – and the Changing Female Shopper

Jessie Hochhalter
Sales Strategy and Enablement Team, Google

Dena Poulos Denman
Senior Field Consultant, L2TMedia

Build A Responsive Dealership Through Mobile

Jennifer White
Training Manager –

Somewhere Over the Rainbow

Jennifer Briggs
Director of Dealer Strategy – Cardinale Group ZMOT Auto

Roadmap to Increase Revenue – Psychology of Sales

Linda Barnette
CEO – Fifth Gear Sales

4:20p – 4:25p

4:25p – 5:05p

Keynote Panel

Automotive Industry Changing Landscapes
Marc S. Bland | Vice President – Diversity & Inclusion IHS
5:05p – 5:35p

Inspirational Keynote

Key Ingredients to Growth: Inspiration, Empowerment and Vulnerability
Tammie LeBleu | National Sales Dealer Development – AutoLoop
5:35p – 5:50p Thanks Closing Remarks

WIA Board / Emcees – Northwood Students and Scholarships Recognition
Emcees: Elgie Bright III | Department Chair / Automotive Marketing – Northwood University
Jack Simmons | Dealer Training Manager –
Eliana Raggio | Webinar Moderator – DealerOn
6:00p – 8:00p

Cocktail Reception Sponsored by Ally

Ally Cocktail Reception
International Ballroom II
Monday | June 27, 2016
Time Track 1

Dealership Strategies & Tactics
Track 2

Trends for Women: Selling, Marketing, Employment
Track 3

Personal Development
Track 4

8:00a – 8:30a


Mentoring Breakfast Tables
8:30a – 9:00a

Breakfast Keynote

Essentials of Mentoring
Nancy Wolk | Principle – eMentorConnect
9:00a – 9:15a


Emcees:Jack Simmons | Dealer Training Manager –
Eliana Raggio | Webinar Moderator – DealerOn
9:15a – 9:45a

Keynote Anchor

Women@Hyundai: We Make Things Better
Dr. Suzanne Mendoza Feeney | Senior Manager Customer Communications Strategy – Hyundai Motor America
9:45a – 9:55a

9:55a – 10:40a

Insights on Careers at the Dealership for Women Panel

Amy Bannor
Corwin Automotive

Judy L. Farcus Serra
Headquarter Automotive, CFO

Deborah Krueger
Treasure Coast Lexus and Treasure Coast Toyota, Client Care Center Manager

Melissa Hansen Kann
Client Relations Manager, McGrath Acura of Westmont & McGrath Acura of Downtown Chicago

Connect the Online and Offline experience to Empower Women Car Buyer

Kerri Wise
VP, Dealer Engagement and Communications – TrueCar

How to Communicate Effectively to Men

Melanie Batenchuk
Founder & Editor – Be Car Chic

Creating Policies that Help You Win with Women, Millennials and Families – Sponsored by Ally

Moderator: Kathy Gilbert
Director of Sales & Business Development, CDK Global

Panelists: Andrea Riley
Chief Marketing Officer, Ally

Kathleen Patterson
Senior Vice President of Human Resources, Ally

Alison Summerville
Business Administration Executive, Ally

10:40a – 10:45a

10:45a – 11:30a

Your Dealership is Not a Stock Photo

Joe Webb
President DealerKnows

Kate Frost
Kate Frost Inc.

Beyond the 18% Tactical Tips to Increase Women Employees in Dealerships – Sponsored by Hireology

BreAnna Fisher
VP of Major Accounts | Hireology

Ted Kraybill
President & Founder | ESI Trends

Andrea Schliessman Senior Director / Learning & Development | AutoNation
Candice Crane Principle Consultant | Crane Automotive Resources

Driving in the Middle Lane: Business and Life Lessons From the Auto Industry

Dr. Pat Schuch
President Integra Resources LLC

Take Action in Changing Your Companies Culture

David Villa & Diana Villa
CEO & CFO, Imperial Press Direct

11:30a – 11:35a

11:35a – 12:05p


Women Trailblazers: Lessons on Leadership – Sponsored by Cox Automotive
Sharon Kitzman | VP & General Manager, Dealertrack DMS
Lori Wittman | SVP, Sales and F&I;, Cox Automotive Retail Solutions
12:05p – 1:05p

Lunch Film

Miss Representation – Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America

Lunch – Sponsored by Cox Automotive
1:05p – 1:10p

1:10p – 1:55p

How to Recognize & Obtain Retail Career Success
Joni Stuker
President / Owner Connect
Millennial and Gen X Moms: The Role of Social Media and the Mobile Phone in her Path to Purchase

Rebecca Rosengard
Automotive Industry Marketing Lead / Twitter

Straight Talk for Women in Marketing and Sales

Dennis Galbraith
Head of OEM and Reseller Programs / Dealer eProcess

Lead where few are willing to go

Doug Austin
President / Strategic Source

1:55p – 2:00p

2:00p – 2:45p

Attracting and Retaining Your Next Best Employees: What’s Good for Millennials is Good for Everyone

Donna Wagner
Chair/Professor, Aftermarket Management – Northwood University

What’s driving the millennial woman? – Sponsored by Deloitte

Jaclyn Trop
Award-winning journalist for Forbes

“Real Talk” on How to Create Culture to Win With Women!
Joni Stuker
President / Owner Connect
Craig Lockerd
CEO / AutoMax Recruiting & Training
Lisa Copeland
CEO Lisa Copeland, Inc.
It’s Not Just For Men Anymore Panel – Sponsored by CDK Global, Inc.

Moderator:Yolanda Rocio
VP Human Resources, CDK Global of Hoffman Estates, IL

Evelyn Chatel
Dealer Principal/GM, Freedom Chrysler Jeep Dodge Ram and Toyota of Harrisburg PA

Jennifer D. Martin
Dealer Principal / Owner, Country Chevrolet-Cadillac / Chrysler-Dodge-Jeep-Ram of Plymouth, IN

Augie Rodriguez
General Manager, Dodge City of McKinney of McKinney TX

Jenell Ross
Dealer Principal/President, Bob Ross Buick GMC & Mercedes Benz of Dayton, OH

Lisa W. Wardell
Executive Vice President & Chief Operating Officer, RLJ Companies.

2:45p – 3:00p


Sponsored by Hireology
3:00p – 3:30p

Keynote Anchor

Education Solutions Stepping Out of Your Comfort Zone: Education Solutions to Advance Your Automotive Career
Jennifer Suzuki | President/ Camron Wilson Senior Consultant, e-Dealer Solutions and NADA Academy
Camron Wilson | Senior Consultant / e-Dealer Solutions and NADA Academy
3:30p – 4:10p

Keynote Panel

No Glass Ceiling: Success Stories in Automotive 
Moderator: Mark D. Johnson | President
Panelist: Loren Sheffer | Principle – M.D. Johnson, Inc.
Panelist: Anne C. Williams | President – Holman Parts Distribution.
Panelist: Tracy S. Jones  | President – Century Automotive Group
Panelist: Mary Byrne | Manager – Auburn Volkswagen
4:20p – 4:50p

Keynote Anchor

Ladies, We Can Do So Much More Than Manage Bill Pay!
Clayton Morris | Anchor, The FOX News Channel and Natali Morris, Anchor, Contributer: MSNBC & CNBC
Natali Morris | Anchor, Contributer | MSNBC & CNBC
4:50p – 5:05p

Keynote Award

Annual WIA Innovation & Inspiration

Award – Sponsored by
5:05p – 5:20p

Keynote Award

Cox Automotive Award
Breakthrough Leader of the Year Award
5:20p – 5:30p Closing Remarks / Mentor Networking

WIA Board and Emcees
Jack Simmons | Dealer Training Manager –
Eliana Raggio | Webinar Moderator – DealerOn
5:30p – 6:00p Mentoring Program

Mentor Program Update and Networking
– Sponsored by CDK Global
Kathy Gilbert | Director of Sales & Business Development / CDK Global
6:00p – 8:00p Cocktail Party Sponsored by MD Johnson, Inc.

MD Johnson, Inc. Cocktail Reception
ChampionsGate Ballroom
Tuesday | June 28, 2016
Time Track 1

Dealership Strategies & Tactics
Track 2

Trends for Women: Selling, Marketing, Employment
Track 3

Personal Development
Track 4

8:00a – 8:45a


Breakfast / Mentoring – Sponsored by CDK Global
8:45a – 9:00a

Breakfast Speaker

NCM Leadership Scholarship Award Ceremony
Presented by: Brandiss Drummer
Operations Manager / NCM Associates
Amanda Ledezma
General Manager / Cable Dahmer of Kansas City
9:00a – 9:15a


WIA Board and Emcees
Jack Simmons
Dealer Training Manager /
Eleana Raggio
Webinar Moderator / DealerOn
9:15a – 9:45a

Inspirational Keynote

Competence, Confidence, & Community – The Unstoppable Strength of Fired Up Women!
Emily Miller | President – Soulside Network, Founder Rebelle Rally
9:45a – 10:15a


Hire & Inspire a Legion of World-class Leaders (Women)
Erich K. Gail | CEO, Cardinale Group of Companies
10:15a – 10:25a

10:25a – 11:10a

Colors on Parade – Using Public Relations for Your Company and Yourself

Claire Garstka
National Vice President, Sales and Marketing

The Doctor Is In: Prescribing Marketing Plans to the Three Women Personas

Stefania Mereu, Ph. D
VP of Research – Vast

Do One Thing Different Today – “Dealer Rehab”

Brent Wees
Partner/Ambassador of Buzz — Powered by Dashboard

Getting Fired from Dad’s Dealership Wasn’t All That Bad. A 7-5-1 Approach – Sponsored by NCM Associates, Inc.

Amanda Ledezma
General Manager at Cable Dahmer of Kansas City

11:10a – 11:20a

11:20a – 12:05p

Marketing Outside of the Box – Sponsored by

Julie Kimes
Director of Marketing / O’Daniel Automotive Group

F&I; Will Accelerate Your Career

Tony Dupaquier
Director – The Academy @ Service Group

Drive It Like You Stole It: Taking Control of Your Journey

Kimberly Cowan
Director of Business Development, AutoAlert

The Science of Being a Leader

Erin Wold
Chief People Officer – RedCap Automotive Technology

12:05p – 12:10p

12:10p – 12:55p

Consumer Financial Literacy for Dealerships

Kim Gershon
Senior Vice President, Western Regional Leader, Wells Fargo Dealer Services

Latinas on the Lot: The Essentials of Engaging Latina Car Buyers

Rebecca Lindland
Senior Director of Commercial Insights, Kelley Blue Book

Your path. Your brand. Your world. Standing out in a saturated world

Subi Ghosh
Executive Vice President – Dealer Authority

Define your Career Path- Exploring Opportunities within the Automotive Ecosystem

Candice Crane
Principal Consultant, Crane Automotive Resources

12:55p – 1:55p

Lunch Keynote Speaker

Dealership Culture Defines the Retail Experience for Women
Allan Cooper Principal / Cooper Media Group
1:55p – 2:25p Thank You Closing Remarks

WIA Board and Emcees
Jack Simmons | Dealer Training Manager –
Eliana Raggio | Webinar Moderator – DealerOn