Agenda

Schedule of Events

Each Session May Have 1 or More Tracks. Click Here for Session Schedule

Sunday

June 26,2016

Monday

June 27,2016

Tuesday

June 28,2016

Session Schedule

Sunday | June 26, 2016
Time Track 1


Dealership Strategies & Tactics
Track 2


Trends for Women: Selling, Marketing, Employment
Track 3


Personal Development
Track 4


Leadership
1:00p – 1:15p

Welcome / Key Note

Ted L. Smith | CAE, President, Florida Automobile Dealers Association (FADA)
1:15p – 1:30p

Welcome

WIA Board and Emcees
Jack Simmons | Dealer Training Manager – Cars.com
Eliana Raggio | Webinar Moderator – DealerOn
1:30p – 2:00p

Keynote Anchor

FEARLESS…AM I?
Lisa Copeland | Head of Automotive Retail Strategies – The Culture Works
2:00p – 2:30p

Keynote Anchor

Reclaiming the Sisterhood: How Women Help (and Sometimes Hinder) Other Women’s Careers – Sponsored by General Motors
Bill Huffaker, Ph.D. | Director of Global Talent Acquisition, General Motors
Introduced by Celeste D. Briggs | Director, Women’s Retail Network – GM Dealer Development
2:30p – 2:40p

Break

Sponsored by ELEAD1ONE
2:40p – 3:25p

Building a Customer Loyalty Platform, Not Another Program

Susan Lane
Manager Corporate Reputation & Community Outreach – Hoffman Auto Group

How Lead Loyal are Women Car Buyers… And why it’s important to care

Scott Pechstein
Vice President, Sales – Autobytel

Mindfulness & Emotional Intelligence for leaders, supported by science

Carey Fried
Director – CallSource

Fireside Chat – Sponsored by Cars.com

Cynthia Hiskes
Chief Human Resources officer – Cars.com

Jack Simmons
Dealer Training Manager – Cars.com

3:25p – 3:30p

Break
3:35p – 4:20p

Digital Roadmap to Purchase – and the Changing Female Shopper

Jessie Hochhalter
Sales Strategy and Enablement Team, Google

Dena Poulos Denman
Senior Field Consultant, L2TMedia

Build A Responsive Dealership Through Mobile

Jennifer White
Training Manager – Cars.com

Somewhere Over the Rainbow

Jennifer Briggs
Director of Dealer Strategy – Cardinale Group ZMOT Auto

Roadmap to Increase Revenue – Psychology of Sales

Linda Barnette
CEO – Fifth Gear Sales

4:20p – 4:25p

Break
4:25p – 5:05p

Keynote Panel

Automotive Industry Changing Landscapes
Marc S. Bland | Vice President – Diversity & Inclusion IHS
5:05p – 5:35p

Inspirational Keynote

Key Ingredients to Growth: Inspiration, Empowerment and Vulnerability
Tammie LeBleu | National Sales Dealer Development – AutoLoop
5:35p – 5:50p Thanks Closing Remarks

WIA Board / Emcees – Northwood Students and Scholarships Recognition
Emcees: Elgie Bright III | Department Chair / Automotive Marketing – Northwood University
Jack Simmons | Dealer Training Manager – Cars.com
Eliana Raggio | Webinar Moderator – DealerOn
6:00p – 8:00p

Cocktail Reception Sponsored by Ally

Ally Cocktail Reception
International Ballroom II
Monday | June 27, 2016
Time Track 1


Dealership Strategies & Tactics
Track 2


Trends for Women: Selling, Marketing, Employment
Track 3


Personal Development
Track 4


Leadership
8:00a – 8:30a

Breakfast

Mentoring Breakfast Tables
8:30a – 9:00a

Breakfast Keynote

Essentials of Mentoring
Nancy Wolk | Principle – eMentorConnect
9:00a – 9:15a

Welcome/Kickoff

Emcees:Jack Simmons | Dealer Training Manager – Cars.com
Eliana Raggio | Webinar Moderator – DealerOn
9:15a – 9:45a

Keynote Anchor

Women@Hyundai: We Make Things Better
Dr. Suzanne Mendoza Feeney | Senior Manager Customer Communications Strategy – Hyundai Motor America
9:45a – 9:55a

Break
9:55a – 10:40a

Insights on Careers at the Dealership for Women Panel

Moderator:
Amy Bannor
Corwin Automotive

Panelists:
Judy L. Farcus Serra
Headquarter Automotive, CFO

Deborah Krueger
Treasure Coast Lexus and Treasure Coast Toyota, Client Care Center Manager

Melissa Hansen Kann
Client Relations Manager, McGrath Acura of Westmont & McGrath Acura of Downtown Chicago

Connect the Online and Offline experience to Empower Women Car Buyer

Kerri Wise
VP, Dealer Engagement and Communications – TrueCar

How to Communicate Effectively to Men

Melanie Batenchuk
Founder & Editor – Be Car Chic

Creating Policies that Help You Win with Women, Millennials and Families – Sponsored by Ally

Moderator: Kathy Gilbert
Director of Sales & Business Development, CDK Global

Panelists: Andrea Riley
Chief Marketing Officer, Ally

Kathleen Patterson
Senior Vice President of Human Resources, Ally

Alison Summerville
Business Administration Executive, Ally

10:40a – 10:45a

Break
10:45a – 11:30a

Your Dealership is Not a Stock Photo

Joe Webb
President DealerKnows

Kate Frost
Kate Frost Inc.

Beyond the 18% Tactical Tips to Increase Women Employees in Dealerships – Sponsored by Hireology

Moderator
BreAnna Fisher
VP of Major Accounts | Hireology

Panelists
Ted Kraybill
President & Founder | ESI Trends

Andrea Schliessman Senior Director / Learning & Development | AutoNation
Candice Crane Principle Consultant | Crane Automotive Resources

Driving in the Middle Lane: Business and Life Lessons From the Auto Industry

Dr. Pat Schuch
President Integra Resources LLC

Take Action in Changing Your Companies Culture

David Villa & Diana Villa
CEO & CFO, Imperial Press Direct

11:30a – 11:35a

Break
11:35a – 12:05p

Keynote

Women Trailblazers: Lessons on Leadership – Sponsored by Cox Automotive
Sharon Kitzman | VP & General Manager, Dealertrack DMS
Lori Wittman | SVP, Sales and F&I;, Cox Automotive Retail Solutions
12:05p – 1:05p

Lunch Film

Miss Representation – Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America

Lunch – Sponsored by Cox Automotive
1:05p – 1:10p

Break
1:10p – 1:55p

How to Recognize & Obtain Retail Career Success
Joni Stuker
President / Owner Connect
Millennial and Gen X Moms: The Role of Social Media and the Mobile Phone in her Path to Purchase

Rebecca Rosengard
Automotive Industry Marketing Lead / Twitter

Straight Talk for Women in Marketing and Sales

Dennis Galbraith
Head of OEM and Reseller Programs / Dealer eProcess

Lead where few are willing to go

Doug Austin
President / Strategic Source

1:55p – 2:00p

Break
2:00p – 2:45p

Attracting and Retaining Your Next Best Employees: What’s Good for Millennials is Good for Everyone

Donna Wagner
Chair/Professor, Aftermarket Management – Northwood University

What’s driving the millennial woman? – Sponsored by Deloitte

Jaclyn Trop
Award-winning journalist for Forbes

“Real Talk” on How to Create Culture to Win With Women!
Joni Stuker
President / Owner Connect
Craig Lockerd
CEO / AutoMax Recruiting & Training
Lisa Copeland
CEO Lisa Copeland, Inc.
It’s Not Just For Men Anymore Panel – Sponsored by CDK Global, Inc.

Moderator:Yolanda Rocio
VP Human Resources, CDK Global of Hoffman Estates, IL

Panelists:
Evelyn Chatel
Dealer Principal/GM, Freedom Chrysler Jeep Dodge Ram and Toyota of Harrisburg PA

Jennifer D. Martin
Dealer Principal / Owner, Country Chevrolet-Cadillac / Chrysler-Dodge-Jeep-Ram of Plymouth, IN

Augie Rodriguez
General Manager, Dodge City of McKinney of McKinney TX

Jenell Ross
Dealer Principal/President, Bob Ross Buick GMC & Mercedes Benz of Dayton, OH

Lisa W. Wardell
Executive Vice President & Chief Operating Officer, RLJ Companies.

2:45p – 3:00p

Break

Sponsored by Hireology
3:00p – 3:30p

Keynote Anchor

Education Solutions Stepping Out of Your Comfort Zone: Education Solutions to Advance Your Automotive Career
Jennifer Suzuki | President/ Camron Wilson Senior Consultant, e-Dealer Solutions and NADA Academy
Camron Wilson | Senior Consultant / e-Dealer Solutions and NADA Academy
3:30p – 4:10p

Keynote Panel

No Glass Ceiling: Success Stories in Automotive 
Moderator: Mark D. Johnson | President
Panelists:
Panelist: Loren Sheffer | Principle – M.D. Johnson, Inc.
Panelist: Anne C. Williams | President – Holman Parts Distribution.
Panelist: Tracy S. Jones  | President – Century Automotive Group
Panelist: Mary Byrne | Manager – Auburn Volkswagen
4:20p – 4:50p

Keynote Anchor

Ladies, We Can Do So Much More Than Manage Bill Pay!
Clayton Morris | Anchor, The FOX News Channel and Natali Morris, Anchor, Contributer: MSNBC & CNBC
Natali Morris | Anchor, Contributer | MSNBC & CNBC
4:50p – 5:05p

Keynote Award

Annual WIA Innovation & Inspiration

Award – Sponsored by Cars.com
5:05p – 5:20p

Keynote Award

Cox Automotive Award
Breakthrough Leader of the Year Award
5:20p – 5:30p Closing Remarks / Mentor Networking

WIA Board and Emcees
Jack Simmons | Dealer Training Manager – Cars.com
Eliana Raggio | Webinar Moderator – DealerOn
5:30p – 6:00p Mentoring Program

Mentor Program Update and Networking
– Sponsored by CDK Global
Kathy Gilbert | Director of Sales & Business Development / CDK Global
6:00p – 8:00p Cocktail Party Sponsored by MD Johnson, Inc.

MD Johnson, Inc. Cocktail Reception
ChampionsGate Ballroom
Tuesday | June 28, 2016
Time Track 1


Dealership Strategies & Tactics
Track 2


Trends for Women: Selling, Marketing, Employment
Track 3


Personal Development
Track 4


Leadership
8:00a – 8:45a

Breakfast

Breakfast / Mentoring – Sponsored by CDK Global
8:45a – 9:00a

Breakfast Speaker

NCM Leadership Scholarship Award Ceremony
Presented by: Brandiss Drummer
Operations Manager / NCM Associates
Amanda Ledezma
General Manager / Cable Dahmer of Kansas City
9:00a – 9:15a

Welcome

WIA Board and Emcees
Jack Simmons
Dealer Training Manager / Cars.com
Eleana Raggio
Webinar Moderator / DealerOn
9:15a – 9:45a

Inspirational Keynote

Competence, Confidence, & Community – The Unstoppable Strength of Fired Up Women!
Emily Miller | President – Soulside Network, Founder Rebelle Rally
9:45a – 10:15a

Keynote

Hire & Inspire a Legion of World-class Leaders (Women)
Erich K. Gail | CEO, Cardinale Group of Companies
10:15a – 10:25a

Break
10:25a – 11:10a

Colors on Parade – Using Public Relations for Your Company and Yourself

Claire Garstka
National Vice President, Sales and Marketing

The Doctor Is In: Prescribing Marketing Plans to the Three Women Personas

Stefania Mereu, Ph. D
VP of Research – Vast

Do One Thing Different Today – “Dealer Rehab”

Brent Wees
Partner/Ambassador of Buzz — Powered by Dashboard

Getting Fired from Dad’s Dealership Wasn’t All That Bad. A 7-5-1 Approach – Sponsored by NCM Associates, Inc.

Amanda Ledezma
General Manager at Cable Dahmer of Kansas City

11:10a – 11:20a

Break
11:20a – 12:05p

Marketing Outside of the Box – Sponsored by AskPatty.com

Julie Kimes
Director of Marketing / O’Daniel Automotive Group

F&I; Will Accelerate Your Career

Tony Dupaquier
Director – The Academy @ Service Group

Drive It Like You Stole It: Taking Control of Your Journey

Kimberly Cowan
Director of Business Development, AutoAlert

The Science of Being a Leader

Erin Wold
Chief People Officer – RedCap Automotive Technology

12:05p – 12:10p

Break
12:10p – 12:55p

Consumer Financial Literacy for Dealerships

Kim Gershon
Senior Vice President, Western Regional Leader, Wells Fargo Dealer Services

Latinas on the Lot: The Essentials of Engaging Latina Car Buyers

Rebecca Lindland
Senior Director of Commercial Insights, Kelley Blue Book

Your path. Your brand. Your world. Standing out in a saturated world

Subi Ghosh
Executive Vice President – Dealer Authority

Define your Career Path- Exploring Opportunities within the Automotive Ecosystem

Candice Crane
Principal Consultant, Crane Automotive Resources

12:55p – 1:55p

Lunch Keynote Speaker

Dealership Culture Defines the Retail Experience for Women
Allan Cooper Principal / Cooper Media Group
1:55p – 2:25p Thank You Closing Remarks

WIA Board and Emcees
Jack Simmons | Dealer Training Manager – Cars.com
Eliana Raggio | Webinar Moderator – DealerOn