August 2015 Speakers
Founder of Fifth Gear Sales
Now founder of Fifth Gear Sales, Linda Barnette continues as a prominent dignitary in the Automotive Industry who is teaching proven methods to a select group of NADA and SEMA vendors whose target market is the Dealer Principal or CEO of an Automotive Group.
Known as one who “reaches the unreachable” in the Auto Industry, she has developed relationships with top leaders such as Sonic, Asbury, DCH, Lehman Automotive, Chrysler Realty, CarMax, Lithia, Garber Automotive, Atlantic Automotive Group, Celebrity Motorcars along with a comprehensive roster of other key leadership figures. Many of those relationships helped Linda to achieve record sales for AutoBuilders. Her success with the company prodded CEO Bob Rawe to champion Linda’s Fifth Gear Sales venture. During her term as a VP with AutoBuilders, Rawe witnessed Linda grow his business with her systematic giving approach and testifies Fifth Gear Sales will influence and transform businesses pursuing to make significant gains in their efforts to generate more revenue.
Considering the success of her methods, it is not surprising Linda is a nationally acclaimed public speaker and lecturer on how to shift your sales to 5th gear and generate revenue in the Automotive Industry. Linda is also a contributor to Bloomberg news as part of their Automotive Expert team.
With experience as a flourishing executive at Greta Schulz Sales Training and serving as Vice President of National Accounts at AutoBuilders, Linda is a true authority on business relationships in her field.
Chief Marketing Officer
Linda Bartman serves as Global Chief Marketing Officer of CDK Global. With ~$2 billion in revenue, CDK Global — formerly ADP Dealer Services — was spun off from ADP in October 2014 and is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. Linda was brought in as the Global CMO to build a global brand for the newly spun-off business. Linda also drives the strategic positioning, packaging, and commercialization of CDK solutions, partnering with product development to bring applications to market that drive results for CDK’s dealer and manufacturer clients.
Linda came to CDK after spending four years with Cars.com, an online third party automotive research site, where she was Chief Marketing Officer. Bartman was responsible for growing the company’s revenue through multi-faceted B2C and B2B marketing programs that drive site traffic and advertising sales. Particularly adept at managing change while delivering on aggressive goals, Bartman transformed the company’s marketing function after taking the helm as CMO in 2012. Cars.com site traffic and brand awareness hit an all-time high, a direct result of Bartman’s strategic shift to a more integrated, targeted consumer media and traffic acquisition strategy.
A 15-year marketing veteran, Bartman has devoted her career to driving marketing strategies and brand strength for global businesses – including BP, GE and AAR. Navigating through one of the biggest brand and marketing challenges in her career, Bartman was the director of marketing communications for BP’s U.S. Fuels business, representing 10,500 BP retail sites during the Gulf of Mexico crisis. Bartman was charged with developing the division’s overall brand in the U.S., as well as the marketing communications strategy and programs for its B2B and B2C channels. When the crisis hit in 2010, Bartman led the company’s communications response for the Fuel’s business creating the “locally owned and locally operated” campaign platform to help retail distributors educate the public on their locally-owned status and mitigate the crisis’ business impact.
Bartman frequently shares her marketing expertise at industry conferences, including those hosted by the Business Marketing Association (BMA), American Marketing Association (AMA) and Association of National Advertisers (ANA). She is an active member of the CMO Club and BMA. Marketing programs under Bartman’s direction have garnered numerous accolades, including a Golden Trumpet Award and more than a dozen Publicity Club of Chicago honors.
COO & Partner – Automark
Anne-Marie Baumann, COO & Partner – For over 20 years Anne-Marie has applied her background in Automotive Sales Management and Strategic Automotive Marketing to help Auto Dealers connect with buyers and to sell more cars, month in and month out. Fifteen of those years were spent in a leadership/ management role within an 11 store automotive group in the Los Angeles area. Her leadership at a high-volume (high gross) dealership along with an extensive knowledge of the digital marketing space gives Anne-Marie a unique perspective to help dealers make the most out of their vital marketing decisions.
Vice President, Diversity & Inclusion – IHS Automotive
As the Vice President of Diversity & Inclusion for IHS Automotive, Marc is responsible for the development and enhancement of IHS Automotive business opportunities within the growing and diverse automotive market. In this role, Marc works across the IHS Automotive organization to ensure their broad suite of products and custom solutions address the unique marketing needs of those seeking to reach the African American, Asian, Hispanic, Women, Military and LGBT (Lesbian, Gay, Bi-Sexual & Transgendered) automotive communities.
Marc is a highly sought-after speaker and his thought leadership has been published in the following books: The 85% Niche: The Power of Women of All Colors – Latina, Black, and Asian by Miriam Muley, Black Is the New Green: Marketing to Affluent African Americans by Leonard E. Burnett & Andrea Hoffman and Black Still Matters in Marketing by Pepper Miller along with other highly respected publications including: Advertising Age, Automotive News, Black Enterprise, Hispanic Business Magazine, The Michigan Chronicle, and TargetMarketNews.com. Marc has also received National and Global recognition for his efforts in the growing diverse market including: 2011 Emerging Leader award from Rainbow Push, 2012 Michigan Chronicle Man of Excellence, 2012 National Research Executive of the Year from Target Market News in Chicago, 2013 Diversity Executive of Distinction by Diversity Global Magazine, 2013 Corp Magazine Salute to Diversity Award winner, 2013 and 2014 Global Diversity Innovation award recipient by Diversity Journal Magazine and most recently was recognized by the National Association of Minority Automobile Dealers (NAMAD) with the prestigious 2015 National Diversity Advocate Award.
A proud graduate of Frank Cody High and the Detroit Public School system, Marc holds a Bachelor of Science degree from Grand Valley State University and a Master of Science degree from Central Michigan University.
Internet Director and Business Development Manager for the Jim Curley Auto Group
Danielle Bowler is the Internet Director and Business Development Manager for the Jim Curley Auto Group. In this role, she oversees all digital activities at the dealerships, including web design, website optimization, ecommerce advertising, and analyzing each store’s eBusiness progress/performance.
Danielle also manages a Business Development team, and is responsible for the development and training of all lead/phone/chat handling, customer follow-up, and implementation of new process strategies for the dealerships. Danielle has been with the Jim Curley group for 5 years.
Celeste D. Briggs
Director – Women’s Retail Network, General Motors Company
As one of the founding members of the GM Women’s Retail Network (WRN) 14 years ago, Celeste D. Briggs has been at the forefront of increasing the female presence in the automotive industry by attracting women into the GM retail organization and making the dealership environment attractive to female customers and employees. Briggs was named director of the WRN, the first and only network of its kind, in January 2011. She is responsible for the profitability, growth and retention of the network and leveraging its resources to increase GM’s market share among women consumers.
During her 30-year distinguished career in the automotive industry, Briggs has served in sales, service, network planning and distribution positions throughout the country. She is the architect of a variety of innovative, cost saving retail initiatives and is well-acquainted with the daily workings of a dealership and the customers and communities they serve. This experience has given her special insights into the enormous influence of today’s female consumers and the importance of GM’s dealer network in reaching them.
Looking ahead, Briggs is executing several programs to more closely align and leverage women dealers in the GM product design process and attract more women into automotive retail through initiative such as Women’s Retail Network “Drive to Succeed” scholarship.
A native of Detroit, Briggs earned a bachelor’s degree from Spelman College in 1981. An active participant and driving force in the communities in which she lives, Briggs is a life member of the Girl Scouts of America, NAACP, public service sorority Delta Sigma Theta, Detroit Alumnae Chapter, and winner of the 2015 Women’s Automotive Association International (WAAI) Spirit of Leadership award. Briggs and her husband, Wade, make their home in Detroit and are the proud parents of the couple’s five daughters.
E Commerce Director for Feldman Automotive
A certified business intelligence designer, accidental “Car Guy” Briggs has used statistics and data to build the digital presence and sales penetration of Feldman Automotive, an eight-store group in suburban Detroit. Taking the group from a 12% Internet Sales Penetration to a 28% Internet Sales Penetration – while nearly doubling the groups unit volume in 2 years. Her work at Feldman Automotive and never ending drive to get to the next level earned Briggs a spot on this year’s Automotive News 40 Under 40 Retail list.
Managing Partner, Fiat of Austin
One of the most respected faces in automotive leadership, Lisa Copeland is a dedicated pioneer in the field of automotive marketing and management with over 25 years of proven success. As a member of the National Chrysler Dealer Council, she now represents the North American pulse of the Italian brand Fabbrica Italiana Automobili Torino which was founded in 1899 and is popularly known as FIAT.
Named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012, and recognized for her innovative marketing techniques, Copeland continually raises the bar on North American FIAT sales by developing processes and systems designed to strategically increase sales growth and revenue.
As the Managing Partner of FIAT of Austin the number FIAT retailer in NAFTA since the brand’s return to North America, Copeland was also recently honored by Chrysler Group Chief Executive Officer Sergio Marchionne for record-breaking FIAT 500 sales. This was truly a defining moment in her automotive career. Under her management, FIAT of Austin became the first FIAT studio in North America to sell 100 FIAT 500’s in a single month.
Co-author of New York Times best seller “Succeeding Against All Odds,” a book described as the ‘Chicken Soup for the Soul’ for entrepreneurs, Copeland share the story of “The Bet.” “The real premise of the story was not about record breaking sales,” said Copeland. “It was more about the fact that women in life and in business are often afraid and intimidated to ask for what they truly want or deserve. Therefore, by sharing my story, I believe women will be encouraged to ‘lean in’ and go for what they truly deserve.”
With extensive knowledge of acquiring, training and retaining diverse candidates Copeland earned FIAT of Austin recognition as #6 Best workplace in North America by Automotive News in 2013., in March of 2014 was appointed to the Dealer Advisory Council for Autotrader.com and In 2014 Northwood University named Copeland “Outstanding business Leader 2014” . Positioned as an expert in sales and management, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire and Automotive News.
Copeland is also the co-founder of Women Impacting the Nation and The Project 19 Foundation, non-profit organizations that are dedicated to advancing leadership roles for women. In 2012, she was named “Women of Distinction” by the Girl Scouts of Central Texas, and as the creator of BuyingCarsHerWay.com, she empowers women as consumers by offering inside information to female consumers.
Executive Director at Jabian Consulting
Jenni Crenshaw is an Executive Director at Jabian Consulting and the 2011 Woman of the Year in Technology for Women In Technology’s Small and Emerging Business category. She is seen as a generous visionary and thought leader who can adapt tools for success from one environment to another, bringing extraordinary value to both her company and its clients. “Jenni simply excels at client satisfaction! She is perhaps one of the best consultants I’ve known in 30 years of technology experience”, as stated by one of her clients.
Jenni is responsible for account management, project delivery, and internal growth areas. Together her teams are delivering game-changing technology and process enhancements for her clients. She is also considered an industry expert in CRM, specifically CRM integrations and transformations.
Jenni holds others to the same high standards to which she holds herself and shows her confidence in them by being willing to help them make good decisions and achieve their best work. Her relationships are built on honesty, trust, loyalty, and shared respect and she personally believes in cultivating best talent, as well as motivating the best work from each employee – a strategy that not only attracts new businesses, but delvers on the promise of guaranteed success for each client project.
Lead Trainer for Auto Dealer University and the Co-Host of Auto Dealer Live
David Cribbs is the Lead Trainer for Auto Dealer University and the Co-Host of Auto Dealer Live. David began his career in 1989 selling new Toyotas and rose through the ranks becoming the BDC Internet Manager and New Car Manager with Toyota. In 2001 David left Toyota and assisted in the opening of a very successful staffed event direct mail company. David traveled for approximately 5 years as a Closer and Trainer at staffed events across the country. In 2006 David accepted a position as a New/Used Car Manager for Nissan. In 2010, David partnered as an owner/operator of an independent automobile and motorcycle dealership. In February of 2014 David joined Imperial Press Direct as the Corporate Trainer and Lead Trainer of Auto Dealer University and also serves as the Co-Host of Auto Dealer Live “The Show Where Dealers Go”.
Tamara Darvish is Executive Vice President of PenFed Credit Union, the 3rd largest Credit Union in the world, serving over 1.3 million members and assets in excess of $20 Billion. Her responsibilities including overseeing all Business Development, Branding, Marketing, Member Experience, Government and Community Affairs globally. She joined the PenFed Credit Union’s Executive Team having recently left her 30 year post as Executive Vice President of the DARCARS Automotive Group, which includes more than 30 franchises in the Greater Washington DC Community and was one of the top 20 groups in the U.S.
She has also served on the Board of National Automobile Dealers Association representing over 17,000 franchised automobile dealerships across the country and is a graduate of Northwood University where she earned an Honorary Doctorate Degree, a Bachelor’s in Business Administration and an Associate’s Degree in Automotive Marketing and Management.
Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of AskPatty.com, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.
In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.
Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.
National Sales Director, Dealer E-Process
▪ Over sixteen years’ experience in the automotive sector, including retail and digital.
▪ Dealer E-Process employee since inception of company (2006).
▪ Internet/BDC Director for the #1 Pontiac Dealership in the U.S.
▪ Specializes in large dealer groups, including Top 100 Groups.
▪ Automotive Website Award Recipient for Customer Service
▪ Dedicated to learning about each individual business and connecting dealers to the right solution for their dealership.
▪ Runs dealer advisory board, a small group of dealers that give feedback and mold future development projects for Dealer E-Process.
▪ Featured Speaker at AutoCon, Digital Dealer Canada, Digital Marketing Strategies Conference, 20 Groups, and Chicago LMA.
▪ Google-Certified Strategist
Senior Director, Industry Marketing and Events, Cox Automotive
Allyson Estes leads Industry Marketing & Events for Cox Automotive. This team is responsible for cultivating and maintaining key industry partnerships, educational content strategy and delivery, enterprise strategy and activation at industry trade shows and events, and the production of high-impact employee and customer events across Cox Automotive companies including Autotrader, Kelley Blue Book and Manheim.
Estes joined Autotrader in 2007 and has leveraged 20+ years of automotive marketing experience to drive innovative platforms and solutions to improve customers’ marketing and operational efficacy. Previously, she served as Autotrader’s Senior Director of B2B brand and product marketing.
Prior to joining Autotrader, Estes was a Vice President at Leo Burnett where she managed all retail marketing efforts for the Goodwrench Service brand and oversaw the advertising of General Motors’ Southeast Region Saab brand while managing the local retail marketing of over 20 GM dealer advertising associations for Cadillac, Hummer and Saab. Her automotive experience also includes marketing positions with NAPA AUTO PARTS and Western Auto Supply Company. Estes earned a bachelor’s degree from the University of Kansas.
VP Business Development, AutoMotion
BreAnna Fisher is the VP Business Development for AutoMotion, the leading mobile app provider for automotive dealerships. AutoMotion powers thousands of apps nationally including all Group 1 dealerships. A strategic thinker and accomplished entrepreneur, BreAnna leads the initiative to help dealers capitalize on their mobile traffic. As an Operation Iraqi Freedom Veteran and US Delegate for the G20 Young Entrepreneurs Alliance, she has built a formidable reputation for mentoring teams and individuals focused on achieving strategic goals both on and off the battlefield.
BreAnna has been recognized internationally for her work in entrepreneurship. She was named top five student entrepreneur in the world at the Entrepreneurs Organization (EO), Global Student Entrepreneurs Award. BreAnna was selected to represent the United Sates as a US Delegate for the G20 Young Entrepreneur Alliance. The alliance is responsible for delivering a communiqué to the G20 leaders focused on promoting entrepreneurship as a powerful driver of economic renewal, job creation, innovation, and social change at a global level.
BreAnna’s eight years as an Information Analyst in the military gave her a solid grounding in software and the skill set for effective team building and communication. BreAnna was responsible for training over 5,000 soldiers in advance software platforms on the battlefield. In 2006, during her time in Iraq she built her first technology company connecting soldiers to their loved ones while they were serving in Iraq.
Following her time in the service, BreAnna was involved with multiple entrepreneurial ventures including building her own brand, DoDrinks, which focused on helping hospitality brands connect with consumers using mobile, working with Fortune 500 brands including Heineken.
Her knowledge and leadership in the rapidly expanding mobile app marketplace brought her to the attention of AutoMotion and their focus on automotive dealerships. BreAnna has since helped AutoMotion grow their company footprint in the dealership market. BreAnna believes that it requires a strong team focused on lifting each other up to be successful. #TogetherToTheTop
President of Kate Frost Inc.
Entrepreneur | Social Media Nut | Contributor | Educator | Speaker | Doer
For more than a decade, Kate Frost has specialized in automotive digital marketing, with an emphasis on social media. She currently serves as President of Kate Frost Inc., an award-winning Digital Marketing service provider. During the nearly six years at Kate Frost Inc., Ms. Frost has been an important voice in the field of social media. She has conducted hundreds of social media campaigns designed to brand businesses, drive traffic and generate sales and service leads. Prior to Kate Frost Inc., Ms. Frost spent two and a half years at Toyota of Orlando, where she was the Director of Strategic Marketing and Business Development (2006-2009) and three years at Who’s Calling, as an Account Executive calling on more than 150 dealerships across Florida and North Carolina (2003-2006).
Ms. Frost received her B.A. in Advertising and Public Relations, from the University of Central Florida. As a frequent attender of Digital Dealer, Driving Sales Executive Summit, NADA, PubCon, AutoCon and trips to Google and Facebook headquarters she has continued to learn about emerging trends and best practices. Among her recent projects, Ms. Frost was recognized as Dealer Marketing Magazine’s 2014 Technology Leader in Social Media; presented at the Innovative Dealer Summit in Denver, CO; a three time host for DealerOn webinar series attended by more than 200 automotive professionals; contributed to Auto Dealer Monthly’s Training for Success magazine; lectured at numerous 20 Group Associations and Digital Dealer conferences held across the country.
Chief Marketing Officer for Dealer E-Process
Dennis Galbraith is the Chief Marketing Officer for Dealer E-Process. He is the author of two marketing books, Sales Integration and Online Automotive Merchandising, and produces a weekly video series for dealers, Automotive Marketing Facts. Dennis ran the automotive internet division of J.D. Power and Associates and was Vice President of Advertising Products and Training for Cars.com. He owned several successful companies, Dennis Galbraith Marketing Services and Revenue Guru. He earned an MBA from University of Southern California and taught marketing for Embry-Riddle Aeronautical University and NADA Academy.